...------------------------------------------------- The McDonalds Corporation In 1954 Ray Kroc visited San Bernardino, Ca, Ray was a Multi mixer salesman when he met Dick and Mac McDonald owners of McDonalds Barbeque Restaurant. Ray was fascinated with the operation of the restaurant and knew he was hooked, and the future was about Hamburgers. Ray Kroc's McDonald's Corporation opened its first restaurant in Des Plaines, Ill. in 1955. On the first day, the McDonalds made $366.12 in sales, and the burger boom was on. Twelve years later, in 1967 McDonalds started expanding to overseas markets the first were in Canada, and Puerto Rico. McDonalds has over 14,000 Restaurants in the United States, with over 33,000 worldwide in 118 countries, as of 2012. The McDonalds Corporation is a symbol of American success and International success. Cultural issue that affect the McDonalds Corporation outside the United States, One of the first issues it dealt with in some countries was how the country thought about America. Some countries feel we are trying to westernize the rest of the world. Their overall approval or disapproval of a Business coming out of America to their country and setting up a business. In many countries, the overall approval of America is very low many people believe we are too overpowering in the global arena when dealing with political, business, and economic issue that face the world. For the McDonalds Corporation to come into a country that has a mix of...
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...McDonalds Corporation Kim Keevers, Eileen Pool, Marisol Maroles, Erik Lapre University of Phoenix MGT 230 Sylvester Taylor June 08, 2012 Decades of growth have taken McDonald’s Corporation from a small town investment into a global money maker. McDonald’s is relatively clean, cheap and convenient; there are many downsides of this business. The organization promotes itself with the use of a clown named Ronald McDonald. Despite all the press and content published over the past decade on nutrition, McDonald’s still promotes its greasy burgers and salt laden fries. However, over the past few years, McDonald’s has come under scrutiny for this and as an alternative has started to clean up its greasy act. Today they are promoting the same burgers but have added fried chicken, baked chicken with sauce’s that makes one question if the nutritional content of these foods is even acceptable. McDonald’s does many things correctly, such as their efforts to help children with life illnesses, but still produce food that contributes to obesity and heart disease, to name a few illnesses. Many have all seen the movie, entitled “Super-Size Me”. This individual ate McDonald’s for quite a while and almost died. The movie portrays the actor getting regular checkups but the result of this eating created more issues for the actor even after he got off the fast food wagon. So what does this say to our youth? Statistically, the company practices are questionable. Rather than use...
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...Thanks to Jim Skinner’s no-nonsense leadership, the global restaurant juggernaut is doing better than ever. Luckily for McDonald’s, Skinner is an operations whiz who has turned the restaurant giant into a well-oiled machine, insisting on planning and accountability throughout the company. Skinner isn’t a micromanager. He’s simply intensely focused on the efficiency and performance of McDonald’s MCD 0.68% 33,000 restaurants worldwide and the enormous, complex infrastructure that supports them, a managerial trait that has resulted in nothing short of a Golden Age for the Golden Arches. Since Skinner, 66, became CEO in 2004, the company has delivered an annual growth rate of 5%, with revenue topping $24 billion last year. Same-store sales, a closely watched industry metric, have climbed each of the seven years of his tenure, and in that time the stock has returned more than 250% — even after the early-August equities selloff — vs. 16% for the S&P 500 (SPX). [Click here to read our 2005 story about how McDonald’s got CEO succession right.] If you haven’t been in a McDonald’s lately, you might assume that the company simply has been the beneficiary of the struggling economy in the U.S. and elsewhere in the world, and that cost-conscious consumers are flocking to fast-food eateries instead of sit-down restaurants. But to post the kind of impressive numbers McDonald’s has — and to weather the current turmoil — Skinner has had to find ways to attract new diners while retaining the...
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...McDonald’s Corporation (McDonald’s): Mobile Commerce (Smart Phone App) Lisa Delao John Heisner Gloria Rios University of Redlands School of Business Abstract E-commerce is rapidly changing the business world. Through the use of the internet and the web, businesses have realized billions of dollars in sales and revenue. Mobile commerce or m-commerce is a rapidly expanding facet of e-commerce that utilizes mobile digital devices to conduct business transactions. With great success restaurants have now launched smartphone apps that allow customers to order food online. Through the strategic implementation of a new m-commerce business plan, McDonald’s should also launch its own innovative smartphone app. The app will give customers the capability to order and purchase McDonald’s products with the use of their smartphone. McDonald’s Corporation: Mobile E-Commerce (Smart Phone App) E-commerce has revolutionized the business world. With the use of the internet and the web to conduct business transactions, e-commerce has created billions of dollars in sales and revenues for businesses in many different industries. Being that e-commerce is ubiquitous, “meaning that it is available just about everywhere at all times” (Laudon, 2012, p. 375), business transactions can take place virtually from anywhere and from any device that has access to the internet and web. The most rapidly growing form of e-commerce is mobile commerce or m-commerce,...
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...McDonalds, Fiscal Year 2012 Keith R. Jones Strayer University Accounting I Professor Togbenou November 25, 2013 1. Identify and explain the main sections of the annual report. The main sections of the McDonalds Corporations annual report consist of a 6 year Summary which provides the user with a brief overview of how the corporation has done over the previous 6 years which also includes the current year’s annual report. The report shows items that are on other parts of the annual report such as total revenues, net income, total assets and total shareholders’ equity. The 6 year Summary also shows items such results from company-operated and franchised restaurants giving a total under “system wide restaurants”. The 6 year Summary also shows franchised sales but notes that “franchised sales are not recorded as revenues by the company”. The information is provided to give an understanding of the corporations’ performance financially. The Management’s Discussion and Analysis of Financial Condition and Results of Operations provides the user with an overview as to a description of the business, strategic direction and financial performance for the U.S. and Europe. It also gives highlights from the year, and an outlook for the next or current year (2013) for the U.S. and Europe. The Consolidated Statement of Income provides total revenues through company operated restaurant sales and expenses which includes franchised restaurants-occupancy expenses and net...
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...Organizational Structure Martha Miranda MGT/230 6/20/12 Kelley Parker Abstract The central thesis of this paper examines the organizational structures of McDonalds, Burger King, and Wendy’s food restaurants. It will examine the comparison and contrast of the organizational structure of McDonalds with Burger King, and Wendy’s Corporations. What functions influence McDonalds, and explains how the organizational design helps determine the structure that best suits McDonalds needs, as a business. Organizational Structure Burgers are one of the most favored junk foods people like to eat from around the world. What a great idea to create a restaurant that gives the best tasting flavors, one of a kind style, and give quality ingredients to meet the demands to deliver fast-food. Many fast-food industries like McDonalds, Burger King, and Wendy’s all share one thing in common, and that is they sell burgers. But they all have different organizational structures that help make them successful. What is the comparison and contrast of the organizational structures of McDonalds with Burger King, and Wendy’s? What makes McDonalds stand out and what are the functions that influence the development of their success? The organizational structure of McDonalds has both vertical and a horizontal structure in its business. In comparison to Burger king and Wendy’s, in all of their websites, they display their menus, promotions, history, careers, and locations on...
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...(Jurevicius, 2013) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko (McDonalds SWOT Analysis, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis McDonalds SWOT Analysis. (n.d.). Retrieved from Assignment Point: http://www.assignmentpoint.com/business/mcdonalds-swot-analysis.html (History, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko History. (n.d.). Retrieved from I'm lovin'...
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...Sample The Marketing Environment: McDonalds Corporation Debra Smith BU100 Kaplan University August 1, 2006 The Marketing Environment: McDonalds Corporation McDonalds is one of the great American corporations. But as with all corporations dependent on public goodwill and consumer trust, they must deal with various events and forces in the environment. This paper deals with the major forces in the environment as they affect McDonalds. Competitive Forces McDonalds is the world’s number one fast-food company by sales, with more than 31,800 flagship restaurants serving burgers and fries in more than 100 countries. Almost 30% of its locations are company-owned; the others are run by franchisees. Sales in 2005 were $20,460.2 million and 447,000 people were employed world wide. [i] McDonalds’ major competitors are Burger King, the number two hamburger chain, and Wendy’s, number three. McDonalds also competes with Yum Brands, Inc., “which actually is the largest fast-food operator in the world in terms of number of locations, with more than 34,000 outlets in more than 100 countries. Yum Brands restaurants include the number 1 chicken fryer, KFC (with more than 13,500 units), top pizza joint Pizza Hut (about 12,500), and quick-service Mexican leader Taco Bell (more than 6,000)...
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...Main Issue: By looking over McDonalds recent financial statements, should Blue Sky Portfolio Management consider McDonald’s as a possible investment in the near future? Recommendation: Investing in McDonald’s industry is a decent option that Blue Sky Portfolio Management can take in to consideration. Analysis: In McDonalds it can be seen that operating margin is increasing in the past two years. This would show that the McDonald’s revenue before tax after deducting direct costs and overhead is increasing. High operating margin shows that McDonald is earning more per dollar of sales that is more favourable compare to similar corporations. However, operating margin include McDonalds ordinary business operations and excludes other revenue, losses and liabilities. Now by observing net profit margin it is noticeable that McDonalds is getting stronger in enforcing their pricing policies, cost structure and production efficiencies. Also, net profit margin for McDonalds illustrates lower long-term loan liabilities compare to year 2008. These ratios can be observed in exhibit 2. By looking deeper in the vertical common-size balance sheet (Exhibit 1) it is observable that total asset of McDonalds is increasing from 2008 to present. Therefore, the total equity or liability of the company need to change to match the increasing total asset. McDonald’s total equity have decreased and total liability have increase in the last two years. This shows that return on equity increases...
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...History of mcdonalds McDonald is the world famous fast food restaurant. The idea of McDonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) McDonald in California. Their father Patrick McDonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. In 1940 the restaurant was renamed as McDonald’s Famous Barbeque. In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamburger, cheeseburger, soft drinks French fries and apple pie.in 1954 a turning point came in McDonald’s brother history. Ray Kroc a seller of Multitier milkshake visited McDonald and he liked the idea of McDonald. McDonalds corporation was built in those times and as a result Kroc started expanding their business by opening franchises for mcdonalds.1960 McDonald’s advertising campaign “look for the golden arches” gave McDonald’s sale a big boost.1965 McDonald corporation went public.in 1968 McDonald open its 1000th restaurant.1974 McDonalds started their business in UK and Newzealand.in 1980 McDonalds was facing very big competition from its rival Burger King and Wendy but McDonald with its innovation was experiencing boost in its sales.in early and mid-nineties McDonalds was having decline in their sales and as a result they start improving their business. Taste was improved and some new menu items were introduced. McDonald introduced first Kosher McDonald in Jerusalem...
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...McDonald’s Corporation A case study Q1:- What are the different dimensions of Quality that must be emphasized by McDonalds to remain competitive in the food industry? Ans:- the different dimension of quality which McDonald must be emphasized to compete in food industry market are Reliability or consistency in their product throughout the world, giving quick service to their customer and Aesthetics which means color style decoration of franchises, these all play major role in customer satisfaction. Which mostly give it advantage from their competitors. In the case the McDonald adopted new innovation to speeding their service and The McDonald should more emphasized on the adaptation of new technology which is helpful for speeding up their services and may help to improve their performance in other area to satisfy their customer and may compete with their competitors in the food industry market in future. Reliability is another dimension of quality that give advantage from competitors to McDonald that it give same product everywhere which means that in every franchises give same quality product to their customer as a result more loyalty from customer side. It increases customer satisfaction. Q2:- Among the six concepts of TQM which one are adopted implemented by McDonalds? McDonald is using concepts of TQM which are as follows with example. 1: Leadership A committed and involved management to provide long term top to bottom organizational support to implement over all...
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...McDonalds Business 188 Case Analysis Group Members: Meghan Dilawari Tammy Huynh Matt Salisbury Isabel Soboszek Farhan Latif Meghan Dilawari Tammy Huynh Matt Salisbury Isabel Soboszek Farhan Latif McDonalds McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People Vision and People Promise.” “Quality, Service, Cleanliness and Value (Q.S.C. and V) also became the company’s motto. (http://www.mcdonalds.com)[1] The company’s first McDonald store was built in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California. Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its success. It wasn’t long before the 100th McDonald’s restaurant opened in Chicago in 1961. Less than ten years after the opening of Ray Kroc’s restaurant the company began to expand all over the United States. Ray Kroc bought all rights to the McDonald’s concept from the McDonald’s brothers for “2.7 million in 1961.”[2] McDonald’s continued to have enormous growth during the 1960’s. In 1963 alone, McDonald’s sold their one billionth hamburgers, opened their 500th restaurant,...
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...McDonalds: Operating in the Best Interests of Society or its own Profits? Marc Nettekoven Florida Atlantic University Professor Brenda Richey MAN 6937 December 7, 2011 Table of Contents Introduction 3 Company Changes 3 Competition 7 Consumer Protection & Regulation 8 Corporate Social Responsibility 10 Conclusion 11 Appendix 12 References 13 McDonalds: Operating in the Best Interests of Society or its own Profits? Today, there are numerous other fast food chains and similar alternatives for consumers to choose from beyond the option of McDonalds. Due to increasing levels of competition, rising concerns of food quality and increasing concern of obesity; operating in today’s globalized fast food society can deem to be a difficult task. McDonalds needs to broaden its narrow-minded focus on generating profits (expanding its location base) and adding more locations. The company needs to increase market share while building a good reputation by operating in, and contributing to, the best interest of society. When referring to society, it includes all stakeholders in the company, ranging from customers to suppliers. To realign its strategy and focus on ethicality and its responsibility as a corporation, McDonalds must involve all levels within the company, from top management to suppliers to franchise employees. Although operating in such a manner would require large levels of capital, the benefits to society as a whole would inevitably bring company...
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...that I will be conducting my research on and presenting will be in the Fast Food Industry. The two companies are McDonalds and Burger King. Bothe companies are doing well and have shown considerable amounts of profit for the last five years. These companies are ranked No. 1 and No. 2 in the industry. Background Industry A McDonalds- The McDonalds Corporation is the world’s largest fast food chain in terms of sales. McDonalds is a restaurant that specializes in fast food such as; hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds currently has 31,489 restaurants in 118 countries, and about 80% are run by franchises or affiliates. McDonalds competition in the fast food industry are; Yum! Brands Inc. In order to compete with its rivals, the company focuses on “being better, not just bigger” by making their products more affordable. Background Industry B Burger King- Burger King is the second largest fast food restaurant in the world. Burger King is the original Home of the Whopper, and is committed to premium ingredients, signature recipes, and family-friendly dining experiences. Burger King’s menu consists of hamburgers, French fries, soft drinks, milkshakes and desserts. Burger King competes in the industry by revamping their stores, and increasing their advertisement. History of Company A McDonalds is known as a pioneer in the fast food industry and is best known for their strong branding that is known in 119...
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...Corporate Social Responsibility (CSR) is often defined as a process company self-regulating themselves from doing activities that against the law and the ethical standard (Lange and Washburn 2012). CSR encourage the company that all the company’s activities provide positive impact to their customer, environment, communities, and also shareholders (Fassin 2012). The CSR process is important to Multinational Corporation (MNC). MNC is a corporation that they registered their company in more than one country and has been operate in more than one country. It can be also called as International Corporation (Bucheli and Kim 2012). The established of MNC helps both the host country and home country. For the host country, due to the operation of MNC, the investment level, employment level and income level increase. Other than that, the latest technology will be introduced in the host country by the MNC(Girma and Gorg 2007).. There are also chances to increase the business of those domestic trader and market intermediaries (Daniel, Sorinel and Sorin 2010). While for the home country, the country will get the chance to marketing their products throughout the world. Other than that, MNC also create employment opportunities to the people of home country (Brikinshaw, Hood and Johnson 1998). In the other hand, MNC also brings disadvantages to both host country and home country. Instead of introducing the latest technology in the host country, MNC may use the technology that has been outdated...
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