...(speech) Tonight Memos direct pattern frontloading (when why how) Listen (When why) Parallelism plain language business text format Subject good Memo- internal communication Letter- External Subject line- Important to be extensively informative. Direct- Main idea first details later (good news, neural news)- Audience will be happy to neutral Indirect- Details first, main idea later (bad news, persuasion)- Audience is hostile to uninterested Frontloading- getting to the purpose in the first sentence. The body: organize information and explanations logically. use numbered and bulleted list consider headings Parallelism-Items in the list need the same grammatical structure. Goodwill- what you put in the message to maintain the relationship. In hard copy memos: No opening or closing. Sign your initials at the end of the FROM line. Thursday May 16th Qualities if Bus waiting -Main English -Audience centered -positive Quiz 1 -Active vs. passive voice -subject verb agreement Memo 2 -tables -APA documentation First person sing I, me, my, mine, myself We, us our, ours, ourselves Second person you, your, yours, yourselves 1. Use the you attitude 2. Reader benefits (affordable, meets your needs) You attitude exercise on Blackboard 1. Good news, you can now enjoy a new… 2. You will get the contract details… 3. Please send the proposal at your… 4. For your protection, you need to demonstrate proficiency so...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-0552.htm The Body Shop and the role of design in retail branding Tony Kent and Dominic Stone The School of Creative Enterprise, London College of Communication, University of the Arts London, London, UK Abstract Purpose – To demonstrate how a company’s retail store design relates to its brand and is influenced by, and contributes to, its corporate values. Design/methodology/approach – The case study briefly summarises the significance of corporate values, branding and design in the retail industry, and subsequently explores The Body Shop’s application of these elements to its business. The case study is contextualised by The Body Shop’s retail environment forming a particularly important communication channel for the company. Findings – The Body Shop has in many ways been the victim of its own success. Being a unique proposition, and having effectively created its own retail category, it has appeared slow to evolve its brand identity. The strong association between the company and its campaigning founder, increasing competition and changing consumer attitudes, have been significant factors in the company’s struggle to re-align and update its brand. Research limitations/implications – The case study largely draws on secondary sources. However, it is informed by one of the authors’ experience and knowledge of The Body Shop’s design process, which has previously remained unpublished...
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...Business Plan for 1999 December 1998 4905 Del Ray Avenue, Suite 304 Bethesda, Maryland 20814 Phone: 301-652-3556 Fax: 301-652-3557 Email: sethandbarry@honesttea.com Honest Tea Business Plan – December 1998 2 TABLE OF CONTENTS Mission Statement ..…………………………………………………………4 Executive Summary ..………………………………………………………..5 Company Story ..…………………………………………………………….6 Product.……………………………………………………………………….6 Product description ..…………………………………………..…….6-8 Flagship line of flavors and new flavors for 1999……………………..8-9 Production and manufacturing ..………………………………..……9-10 Market Opportunity …………………………………………………………10 Profile of target customer ……………………………………………12 Market research and market response ……………………………….13-16 Marketing and Distribution …………………………………………………..16 Distribution and promotion …………………………………………..16-17 Packaging and pricing …..……………………………………………17 International markets …………………..……………………….…….17-18 Product development and future products ……………………………18 Management …………………………………………………………………..18-20 Statement and aspirations for social responsibility ……………………………20-21 Financial Statements YTD and Projections ……………………………………21-23 The Investment Opportunity …………………………………………………..24 The Offering ……………………………………………………………24 Financing History ….…………………………………………………..24 Exit strategies ………………………………………………………….25 Investment risks ………………….…………………………………….25 Competitive Advantage ………………………….…………………….25-26 A Parting Thought .………………………………………………….……..…26 Honest Tea Business Plan...
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...KERN COUNTY RECYCLING GUIDE 2013 TABLE OF CONTENTS Curbside Recycling Programs ........................2 Drop-off Recycling Programs .........................4 Buyback Recycling Programs ........................6 Recycling Automotive Products ......................9 Recycling Bulky Waste ................................10 Commercial Recycling .................................11 Construction & Demolition Material .............12 Special Recycling Programs & Education ......13 Electronic Waste (E-Waste) ..........................14 Green Waste Recycling ...............................15 Recycling Hazardous Waste ........................16 Junk Mail ....................................................18 Recycling Market Development Zone ...........19 Waste Disposal Site Locations & Schedule ....20 A - Z Directory ............................................21 Illegal Dumping ..........................................30 www.KernCountyWaste.com IMPORTANT RECYCLING/ WASTE CONTACT NUMBERS Kern County Recycling Hotline ............................(661) 862-8979 Kern County Waste Management Department Local ........................................................................ (661) 862–8900 Toll-free ......................................................(800) 552–KERN option 6 ..................................................................... (800) 552–5376 option 6 TTY – ready............................................................. (800) 735–2929 Website ............
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...Building a sustainable tomorrow our journey in 2012 Corporate Responsibility & Sustainability Report 2012/2013 number of employees at CCE and CCGB over * Average a 12-month period. About this Report CoRpoRAte ResponsibiLity And sustAinAbiLity RepoRt 2012/2013 1/24 CCe’s Corporate Responsibility and sustainability Report 2012/2013 is comprised of a series of 24 factsheets. About tHis RepoRt this is Coca-Cola enterprises’ (CCe’s) eighth annual Corporate Responsibility and sustainability (CRs) Report. it replaces CCe’s 2011/2012 CRs Report as the company’s most recent CRs disclosure and contains a full year of data from January 1, 2012 to december 31, 2012 for our business operations covering eight Western european territories: great britain, France and Monaco, belgium, Luxembourg, the netherlands, norway and sweden and our offices in the united states. it also includes some illustrative case studies and business activities from 2013. For news on CCe’s sustainability initiatives and further resources, see our website www.cokecce.com. RepoRting boundARies And stAndARds Unless otherwise indicated, the environmental and workplace data in this report covers all operations owned or controlled (production, sales/distribution, combination sales/production facilities, administrative offices and fleet) by Coca-Cola Enterprises. Our workplace, community and carbon data includes our administrative offices in the United States. Our carbon footprint is calculated...
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...Chapter 1: Introduction Executive Summary Associate will start a new pharmaceutical company in November 2003 at Singapore. The new company names as Body Health Care Private Limited Company (BHC). The main reason associate selects Singapore because this country has very large market potential. According to a research report from the Economist Intelligence Unit in 2000, Singaporeans on average consume around US$200 million of pharmaceuticals each year.1 The aims of associate are to provide health food products to the consumers, which are health consciousness and offer more choices for the same line of the products. At the start up BHC will only concentrate on selling two core products. There are liquid spirulina and propolis. Re-Vita Manufacturing Company Incorporation manufactures, pack, and supply both products Re-Vita Mfg. Co. Inc. has been in producing nutritional products for more than 15 years. It is a well-established company based in United State. Both BHC core products received approval from FDA from United State through Re-Vita Mfg. Co. Inc. It enhances the safety of using these products. In addition, in the current Singapore market only BHC core products print with the sentence “May be kept within the reach of children”. This print out endorses the quality of the products. BHC believes high quality products come with reasonable prices. BHC will distribute products through retailers. Good relationship with retailers will help BHC products to entry...
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...A BRAZILIAN MARKETING STRATEGY FOR SKINCARE PRODUCTS International Marketing 2010-2011 1 Content 1. Introduction........................................................................................................................ 4 1.1 1.2 1.3 2. International Marketing .............................................................................................. 4 Company description ................................................................................................... 5 Goal of the study ......................................................................................................... 5 General cultural concepts .................................................................................................. 7 2.1 2.2 2.3 History.......................................................................................................................... 7 Geography and environment ...................................................................................... 7 Demography ................................................................................................................ 8 Basic facts ............................................................................................................. 8 Population density.............................................................................................. 10 Brazilian ethnicity .................................................................................................
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...511-060 Nike Football: World Cup 2010 South Africa Nike Football revenue had grown from $40 million in 1994 to more than $1 billion in 2008. In just under 15 years, it had reached a sales level that took some of its competitors over 50 years to achieve. Although not the end goal, the 2010 World Cup was another unique moment in time for Nike to create separation between the company and its competitors. Edwards knew he had to seize this opportunity and pull his team together to deliver a campaign focused on delivering innovative products and compelling consumer experiences. Creating deep consumer connections during the World Cup would be vital for fueling continued growth for Nike football in the years ahead. Football and the FIFA World Cup Some people believe football is a matter of life and death . . . I assure you, it is much more serious than that. — Bill Shankly, Scottish footballer and legendary Liverpool Manager1 Football was a game played between two teams of 11 players each, 10 field players and a goalkeeper per team. The game lasted 90 minutes, consisting of two 45-minute halves of running time. It was played with a round ball, on a rectangular grass field (often referred to as the “pitch”) with a goal on either end. Excluding the goalkeeper, the ball was controlled only with the feet, legs, torso and head (the use of hands or arms was prohibited) and the team scoring the most goals by the end of the game was the winner. Football was the most popular...
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...www.it-ebooks.info www.it-ebooks.info Learn to Program Second Edition Chris Pine The Pragmatic Bookshelf Raleigh, North Carolina Dallas, Texas www.it-ebooks.info Pragmatic Bookshelf Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and The Pragmatic Programmers, LLC was aware of a trademark claim, the designations have been printed in initial capital letters or in all capitals. The Pragmatic Starter Kit, The Pragmatic Programmer, Pragmatic Programming, Pragmatic Bookshelf and the linking g device are trademarks of The Pragmatic Programmers, LLC. Every precaution was taken in the preparation of this book. However, the publisher assumes no responsibility for errors or omissions, or for damages that may result from the use of information (including program listings) contained herein. Our Pragmatic courses, workshops, and other products can help you and your team create better software and have more fun. For more information, as well as the latest Pragmatic titles, please visit us at http://www.pragprog.com Copyright © 2009 Chris Pine. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior consent of the publisher. Printed in the United States of America. ISBN-10: 0-9766940-4-2 ISBN-13: 978-1-934356-36-4...
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...Annual Report 2012 Year ended March 31, 2012 Our founder, Dr. Minoru Shirota, successfully strengthened and cultivated Lactobacillus casei strain Shirota while working in a microbiology laboratory at Kyoto Imperial University School of Medicine (now Kyoto University). In 1935, he began sales of a fermented milk drink under the brand name Yakult. Contents 01 02 04 06 10 14 16 22 24 26 29 30 56 57 The Sources of Yakult’s Strength Yakult Consumption around the World / Financial Highlights Message from the Chairman and President Interview with the Chairman and President Special Feature: Global Yakult, Global Smile Operating Performance Highlights Review of Operations Corporate Social Responsibility (CSR) Research & Development Corporate Governance Board of Directors and Corporate Auditors Financial Section Global Network Corporate Data More than 75 years since then, Yakult has conducted its business activities around the world in ways based on Dr. Shirota’s philosophy—Shirotaism (preventive medicine, the link between a healthy intestinal tract and a long life, and offering products at a price affordable to everyone)—explained on the next page. As of March 31, 2012, as a Probiotics* pioneer, we help to protect people’s health in 32 countries and regions, including Japan. In addition to fermented milk drinks, Yakult operations in Japan today include a pharmaceuticals business, in which we handle an anticancer drug widely used worldwide, as well as a cosmetics business...
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...Cost Control Conte nts Pref ace to the New Edition The Cost Manager’s Toolkit – PDA-size Summary 1 GOOD COST MANAGEMENT The Unsung Hero Cheaper and Better Managing and Cutting Costs – Intelligently 2 COST LEADERSHIP A Challenging Base Case Indiv idual Accountability Persistence A Continuous Improv ement Culture Short Timef rames Feedback Loops Strategic Skepticism Top Team: Finance Top Team: Human Resources Role Models Toolkit – Cost Leadership 3 TECHNIQUES AND TACTICS Understanding Cost Dy namics Management Accounts and Metrics Bang f or Buck Slice and Dice Understanding Natural Cost Trends Cash Cost Not P&L Cost Best Practice (and Lev el Play ing Fields) Competitiv e Analy sis Toolkit – Techniques and Tactics 4 PEOPLE Why Is People Cost So Problematic? Hiring Pay ing Technology and Productiv ity Firing Managing the Av erage Perf ormer Minimizing the Core Organization Toolkit – People 5 SUPPLIERS Who Manages Supplier Costs? Understand the Balance of Power Consolidate to Fewer Better Suppliers Negotiate Intelligently Don’t Get Locked In Manage Total Cost of Ownership Get Tough on the Costs of Serv ices Toolkit – Suppliers 6 COST CUTTING CASE STUDY Month 1 Month 2 Month 3 Month 4 7 WIRED AND GLOBAL The Internet Globalization Toolkit – Wired and Global 8 LATERAL THINKING Indirect Cost Generators Let the Customers Do the Work Cost into Rev enue Toolkit – Lateral Thinking ...
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...Adidas nike case study - Document Transcript 1. VS1 2. A COMPARITIVE ANALYSIS OF MARKETINGSTRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERSANUPAMA VENU 09014CLAES JOTORP 09126DEEPAK TUSHIR 09032GUSTAV TENERZ 09128SAIRAM KRISHNAN 09088SANJAY SHARMA 09090SUNANDA SURESH 09112 2 3. INDEX1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3.1.PORTER S FIVE FORCES 1.4. PREDICTION FOR 2009-2010 1.5. THE COMPANY AND MAJOR PRODUCT LINES 1.5.1.BRIEF HISTORY OF COMPANY 1.6. FLAGSHIP PRODUCTS, MAJOR PRODUCT LINES, RECENT FORAYS 1.7. HISTORY OF THE BRANDS2. MARKETING STRATERGY 2.1. CUSTOMERS 2.2. COMPETITORS 2.3. COLLABORATORS 2.4. COMPANY 2.5. CONTEXT 2.5.1.TECHNOLOGY 2.5.2.SOCIO CULTURAL 2.5.3.ECONOMIC3. SEGMENTATION, TARGETING, POSITIONING 3.1. MARKET SEGMENTATION 3.2. SEGMENTS TARGETED 3.3. POD S AND POP S 3.4. VALUE PROPOSITION 3.5. POSITIOING 3.6. EVOLUTION AS A BRAND4. MARKETING MIX 4.1. PRODUCT 4.2. PLACE 4.3. PRICING 4.4. PROMOTION5. ANALYSIS REPORT 5.1. CUSTOMER SURVEY 5.2. MARKETING STRATERGIES 5.3. PORTER S GENERIC STRATERGIES 5.4. CREATING VALUE 5.5. CAPTURING VALUE 5.6. SUSTAINING VALUE6. REFERENCES 3 4. INTRODUCTIONBrief Analysis of IndustrySport is an integral part of modern contemporary society. Sport has always been associatedwith discipline, dedication and perfection and hence sportsmen have always...
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...PASSIONATELY REfREShINg A ThIRSTY WORLd 2011 Annual Review Inspired by the world’s greatest brand and driven by a talented and passionate team of more than 700,000 system associates, we are operating from a position of strength. Together with our bottling partners, we are executing against a solid, focused vision. 2 5 6 8 12 14 16 18 20 Letter to Shareowners Selected Financial Data 2011 Highlights 125th Anniversary Per Capita Consumption Refreshing Our System Refreshing Our Business Through Innovation Refreshing Our Portfolio Refreshing Our Approach to Consumer Engagement 22 24 28 30 32 33 34 35 Refreshing the Communities We Serve 2011 Operating Group Highlights Business Profile Management Board of Directors Shareowner Information Company Statements 2020 Vision A LETTER fROm OuR ChAIRmAN ANd ChIEf ExECuTIvE OffICER dear fellow Shareowners: In 2011, I was honored to represent The Coca‑Cola Company all over the world, in humble villages and great, bustling cities. Wherever I traveled, I spent time in stores, restaurants, shops and homes—the places where people buy and enjoy Coca‑Cola. With every visit, I learned something new about our business: what we are doing well and what we can—and must—do even better. Again and again, as I listened to consumers, customers, bottling partners, associates and shareowners like you, one thought kept coming back to me: I wish all of you could see this business the way I do. That is quite a wish, I know. But, if you had been with me this...
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...American Holidays The following are holidays that we celebrate in the United States: New Years Eve and New Years Day New Years Day is the first day of the year, January 1st. it is a celebration of the old year and the new one to come. People make New Years Resolutions each New Years and promise themselves that they will keep this resolution until next year. New Years Eve is a major social event. Clubs everywhere are packed with party-goers who stay out all night and go nuts at midnight. At midnight it is a tradition to make lots of noise. The traditional New Years Ball is dropped every year in Times Square in New York City at 12 o’clock. This event can be seen all over the world on television. Valentine’s Day Saint Valentine’s Day is a day that is set aside to promote the idea of “love”. It is celebrated on February 14th. People send greeting cards or gifts to loved one and friends to shoe them that they care. Easter Easter is a major Christian holiday that commemorates the resurrection of Jesus Christ. It is celebrated on Sunday between March 22 and April 25. The 40 days leading up to Easter are observed as Lent. Besides the religious aspects of Easter, people also celebrate spring or the sign of the new life. Flowers are seen everywhere. There are often Easter Parades such as the one in New York City where people dress up in their new spring clothes. Children receive Easter baskets filled with candy Easter eggs, chocolate bunnies and jelly beans! The dying...
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...The Tongue and Quill AFH 33-337 1 AUGUST 2004 Communication is an essential tool for the twenty-first century Air Force BY ORDER OF THE SECRETARY OF THE AIR FORCE AIR FORCE HANDBOOK 33-337 1 AUGUST 2004 Communications and Information THE TONGUE AND QUILL COMMUNICATING IS A POWERFUL TOOL FOR THE TWENTY-FIRST CENTURY AIR FORCE The Tongue and Quill is dedicated to every man and woman in today’s Air Force who will ever sling ink at paper, pound a keyboard, give a briefing, or staff a package to support the mission. Currently, The Tongue and Quill is widely used by Air Force military and civilian members, professional military school educators and students, and civilian corporations around the United States. As United States Air Force employees, it is important we communicate clearly and effectively to carry out our mission. This handbook together with AFMAN 33-326, Preparing Official Communications, will provide the necessary information to ensure clear communications— written or spoken. The use of the name or mark of any specific manufacturer, commercial product, commodity, or service in this publication does not imply endorsement by the Air Force To all you enthusiastic users worldwide, keep up the good fight! SUMMARY OF REVISIONS This revision improved organization; rearranged layout; updated quotes, art and word lists; and added material on preparing to write and speak, writing with focus, communicating to persuade, research, meetings, briefings and listening;...
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