...Microfridge Issues a) How to produce? b) Customer? c) Sanyo offer? d) How to distribute? Distributor or direct method? (Collaborator) e) Cost of the product and profit from it? (Pricing) Objectives 1. To be able to introduce the micro fridge. 2. Target the academic institutions and hotels. 3. Arrive at a competitive price that gives him at least 15% return. 4. Find a manufacturer? Constraints Low capital - Robert has just $50,000 to start up his business, which is eventually not enough. Manufacturing problem – GE, Amana and other domestic manufacturers were not interested. SANYO and Samsung agreed to manufacture his product provided Bennett agreed to pay all the upfront cost. Administration, Legal, Patent & other miscellaneous expenses: Besides upfront and basic product cost Bennett has to pay for these expenses as well. Potential buyers: Bennett was not very sure of his targeting customers. 1. Patent the electronic circuitry and use the patent to raise capital (loan from bank or find an investor). 2. Bennett should try to negotiate with Sanyo or Samsung, to pay the upfront cost of $170,000 once the sales starts. 3. Choose the way of delivering the product, distributor or direct? Uniqueness of the product - Compact. Less power consuming. Ability to switch between the appliances. (Competitiveness) Target customers - college hostels, hotels, hospitals, service apartments, dormitories. (Customer) ...
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...A Report - Microfridge: The Concept by Group 3A Background and concept of the product In 1987, Mr. Robert Bennett wanted to explore and exploit his idea to combine a refrigerator, freezer, and 500-watt microwave oven into a single unit called “Microfridge”. He is 31 years old and has a Master’s degree in engineering. He had devised electronic circuitry that shut off power to the refrigerator/freezer whenever the microwave was switched on. A hot plate and a refrigerator would draw 20 amps whereas the unit he designed would never pull more than 10 amps of current. Financials To this end, he approached a number of major electronic goods’ manufacturers and Samsung and Sanyo agreed to consider its production. Sanyo offered to provide the product at the rate of $263 per unit. According to them, the estimation of upfront tooling payment was $170,000. Following that, Bennett added $300,000 for the first year of selling and administration hoping he would earn a return of 15% of the selling price (Selling price of $309 on Sanyo’s Landed price). He also is planning to leave his job and use the proceeds of $50000 in funding. Surveys To go ahead with his idea, Bennett approached Boston’s Atlantic Research to conduct interviews with 200 Massachusetts. This gave him an idea about the demand of the product in the market and his end customers’ expectations. His research found that students were interested in the concept of micro-fridge because 90% of the students were using hazardous appliance...
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...A Report on “Microfridge: The Concept Introduction: Robert Bennett, a 31 year old Master in Engineering, decided to quit his job and start a business with his new concept of the “Microfridge”. This was a design that incorporated a refrigerator, freezer and microwave into a single compact unit. He created a new electronic circuit in which the refrigerator shut down while the microwave operated and vice-versa. Analysing the Microfridge: This 3-in-1 device consumed only 10 amps as opposed to the usual 20 amps while using a refrigerator and microwave simultaneously. This generated less heat and reduced the risk of fire. It was a compact device that occupied less space which was ideal for smaller rooms such as student dorms and motel rooms. The market study conducted by him showed that 90% of the students of a university in Massachusetts were ready to use this device when paying $50 more annually. Also, this would provide a legal and safer way for the students to cook. The response from five college administrators interviewed was not so encouraging initially however when the data regarding students’ disregard to dormitory rules was presented, their attitude softened. The venture capitalists also refuted the idea as they were reluctant to put faith in a non-high tech appliance being promoted by an inexperienced individual. Also the margins in the business were relatively low while the cash flow risks were high. While student dormitories and motel rooms were the primary...
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...Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION C) in the Generalised Answer Sheet provided. Note that there are 50 (FIFTY) Multiple Choice Questions. Print your full name and Student number {z… } on the first page of each book and sign Use of UNSW approved calculators is permitted. No other material is to be taken into the examination room. This paper accounts for 40% of your course grade (However, it is marked out of 100). You may NOT retain this paper. SECTION A: FILL IN THE GAPS (9x2= 18 marks) (Please write your answer in the gaps provided in each statement) Each of the nine (9) statements below focuses on a specific marketing concept/tool/idea. Fill in the gaps using the appropriate word/phrase 1) Companies with many different products or brands often create a _____________ management organisation; while companies that sell one product line to many different types of markets with...
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...Sustainable Development Sust. Dev. 18, 20–31 (2010) Published online 10 March 2009 in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/sd.394 Sustainable Consumption: Green Consumer Behaviour when Purchasing Products William Young1*, Kumju Hwang2, Seonaidh McDonald3 and Caroline J. Oates4 1 Sustainability Research Institute, School of Earth and Environment, University of Leeds, UK 2 Department of Business Administration, College of Business Administration, Chonnam National University, South Korea 3 Aberdeen Business School, Robert Gordon University, UK 4 Management School, University of Sheffield, UK ABSTRACT The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the UK. Data were collected from 81 self-declared green consumers through in depth interviews on recent purchases of technology products. A green consumer purchasing model and success criteria for closing the gap between green consumers’ values and their behaviour are developed. The paper concludes that incentives and single issue labels (like the current energy rating label) would help consumers concentrate their limited efforts. More fundamentally, ‘being green’...
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...counts the categories which constitute this world. Computer science gives it the name “DIGITAL DECADE”. Cosmology presents it in name of “UNCERTANITY PRINCIPLE” IT is being researched in the form of Quantum (wave & particle) in physics department. In future, it will be known as Medical compiler. [R4] Terms and condition : INNOVATION – RESPECT IT Under the WTO provision of TRIPS I. INTRODUCTION Article 8.1 - That agreement is to be put into effect by member countries through implementing laws. The provision of the agreement is addressed to member countries. It does not directly modify the legal sanction of private parties, who cannot claim rights based on the agreement until they are translated into national law. Article 9.2 - The concept of fair use seeks to balance granting authors sufficient incentives to create new works against the interest of the public and future authors to have access & to to use of the work Article 10 – The agreement introduces multilateral disciplines with respect to Rental Rights. It established new minimum standards, including the right of authors of computer programs and cinematographic works to prohibit or authorize commercial rental to the public. Parliament (Rajyasabha) of India pass Total majority copyright act amandment 2012...
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...counts the categories which constitute this world. Computer science gives it the name “DIGITAL DECADE”. Cosmology presents it in name of “UNCERTANITY PRINCIPLE” IT is being researched in the form of Quantum (wave & particle) in physics department. In future, it will be known as Medical compiler. [R4] Terms and condition : INNOVATION – RESPECT IT Under the WTO provision of TRIPS I. INTRODUCTION Article 8.1 - That agreement is to be put into effect by member countries through implementing laws. The provision of the agreement is addressed to member countries. It does not directly modify the legal sanction of private parties, who cannot claim rights based on the agreement until they are translated into national law. Article 9.2 - The concept of fair use seeks to balance granting authors sufficient incentives to create new works against the interest of the public and future authors to have access & to to use of the work Article 10 – The agreement introduces multilateral disciplines with respect to Rental Rights. It established new minimum standards, including the right of authors of computer programs and cinematographic works to prohibit or authorize commercial rental to the public. Parliament (Rajyasabha) of India pass Total majority copyright act amandment 2012...
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...Your student ID ______________________________ THE UNIVERSITY OF Your Name __________________________________ Your Signature _______________________________ NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 1, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (10 Fill in the gaps: 10 marks); Section B (3 Short essay questions: 20 marks) and Section C (50 Multiple choice questions: 20 marks). It has FIFTEEN (15) printed pages excluding this page. Printing is double sided, so check each page carefully. You have two (2) hours to complete this examination plus 10 mins reading time. Read all the questions carefully and answer all questions as instructed. Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION C) in the Generalised Answer Sheet provided. Note that there are FIFTY (50) Multiple Choice Questions. Print your full name and student ID number {z… } on the first page and sign. Use of UNSW approved calculators is permitted. No other material is to be taken into the examination room. This paper accounts for 40% of your overall course grade (However, it is marked out of 50). You may NOT retain this paper. SECTION A: FILL IN THE GAPS (Please write your answer in the gaps provided in each statement) (10x1...
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...MARKETING REPORT FOR BOSCH KETTLE (TWK 6831) COURSE: MSC MANAGEMENT MODULE: MARKETING MODULE LEADER: DR BRIAN JONES HARIS HUSSAIN ZAHID (77054487) MUHAMMAD ALI (77055851) TITTO THOMAS (77044182) SUBMISSION DATE 18TH APRIL 2008 Leeds Metropolitan University Leeds Business School Contents Page No 1 Introduction 2. The Marketing Environment 2.1 Macro Environment (a) Political and Legal Environment (b) Economic and Competitive Environment (c) Social Cultural Environments (d) Technological Environment 2.2 Micro Environment 2.3 Competition (a) Competitors of Bosch Kettle 3. Critical analysis of relevant theories 3.1 SWOT Analysis 3.2 Portfolio Analysis 3.3 Porter’s Matrix 3.4 The Boston Matrix (The Product Portfolio) 3.5 Response Hierarchy Model (a) The AIDA Model (b) The innovation – adoption Model (c) The DAGMAR Model Market Attractiveness Model: the GE matrix 3.6 Critical Analysis 4. Critical Analysis of Buyer Behaviour 4.1 Consumer as Buyer 4.2 Conclusion and Analysis 5.0 Buyer Behaviour 5.1 Buyer Behaviour Role in Marketing 5.2 Consumer as Buyer 5.3 Why People Buy 5.4 How people choose (a) what influence Buyers? 6.0 Segmentation Targeting and Positioning Strategies 6.1 Segment Identification 6.2 Consumer basis 6.3 Physiographic 6.4 Geodemographics 6.5 Psychographics ...
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...Robert Wesoloski Andrew Gross Nigel Whitney Table of Contents Executive Summary……………………………………………………………………………….2 Background Company mission statement and information Financial Macro environmental factors………………………………………………………………..4 Social and culture Demographics Economics Technological Political SWOT Analysis………………………………………………………………………………………6 Strengths Weaknesses Opportunities Threats Marketing Planning……………………………………………………………………………….7 Marketing Objectives Marketing research Target Markets………………………………………………………………………………………8 Measurement………………………………………………………………………………………..8 Implementation……………………………………………………………………………………..9 Messaging Packaging Distribution Control Branding and Positioning Marketing Mix……………………………………………………………………………………….11 Product Price Place Promotion References………………………………………………………………………………………………12 Executive Summary and Introduction Our vision at Anheuser-Busch is to add to life’s enjoyment through our products, relationships and services. With our Mission being to be the best beer company in the world, while still enrich and entertaining. We also wish to give amazing results to the shareholders and the community. We try to bring to life our dream to be the best beer company in the world. Our goal is to connect our efforts to a collective responsibility we share with our employees, consumers, wholesalers, retailers, law enforcement, elected officials, educators and other partners. After all, these are...
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...Acknowledgement First of all we would like to Thanks Allah Almighty, who gives us courage and power to set a side all the stones and other hurdles in the completion of this project. He and only He show us right path and without his Blessings we can not complete this project Thanks to Allah Almighty. Thanks to our Most Respected Resource Person, Mr babu baral For His Valuable Guidance and Precious Advices throughout the semester which are rare Assets for us. Many people help us in the completion of this project like library and IPC staff. Many other persons guide us so it’s not easy to name them all. So we also offer heartiest thanks to all the persons who guided and encourage us to complete this Project successfully. Packaging pormotions History:- The history of Ali Group dates back to pre-independence days, almost a century ago, when the highly dynamic personality of Sir Syed Maratib Ali envisioned the importance of trade and industry in the sub-continent. He expanded his agricultural business into trading and industrial partnerships. Soon after independence of Pakistan in 1947, the business activities were further developed into industrialized operations. Ali Group is currently one of the oldest and most successful business groups in the country. After the immense success of Treet Corporation Limited (rated in the top 25 companies in KSE), the company has decided to delve into corrugated box making industry. A new company by the name of Packaging Solutions...
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...Summary of Marketing Week 1: Chapter 1+8 and 4 Week 2: Chapter 5 and 6 Week 3: Chapter 9 and 10 Week 4: Chapter 3 Week 5: Chapter 11+12, 13 and 14 Week 6: Chapter 15 and 16+18 Week 7: Chapter 19 and 20 Chapter 1 - Marketing now Chapter 3 - Strategic marketing Chapter 4 - The market environment Chapter 5 - Consumer markets Chapter 9. Segmentation and positioning. Chapter 10. Competitive strategy. Chapter 15. Integrated marketing communications strategy. Chapter 19 - Managing market channels - Place Chapter 1 - Marketing now Definition: a social and managerial process by which individuals and group obtain what they want through creating and exchanging products and value with each others. or the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Old, “telling and selling”. Now, satisfying customer needs. Selling happens after product is produced, marketing starts much earlier and helps determining whether a profitable opportunity exists. “The aim of marketing is to make selling unnecessary.” Marketing process: create value for customer 1) Understand customer needs and wants 2) Design a customer-driven strategy 3) Construct an integrated marketing programme that deliver superior value 4) Build profitable relationships and create customer delight capture value from customer 5) Capture value from customer to create profits and customer equity ...
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...TAMPEREEN AMMATTIKORKEAKOULU University of Applied Sciences INTER NATIONAL BUS S T A M P E R E E N I N EM S A T T I K O R K E A K O U L U A M UNIVERSITY OF APPLIED SCIENCES BUSINESS SCHOOL FINAL THESIS REPORT A Marketing Analysis of Household Appliances Market in Finland A Case Study for the Haier Group Na Wang Degree Programme in International Business May 2009 Supervisor: Shaidul Kazi TA MPERE 2009 TAMPEREEN AMMATTIKORKEAKOULU University of Applied Sciences INTER NATIONAL 2 B USINESS Writer(s): Study Programme(s): Title of Thesis Na Wang International Business A Marketing Analysis of The Household Appliances Market in Finland, A Case for the Haier Group Month and Year of Completion: Supervisor: May 2009 Shaidul Kazi Number of Pages: 57 ABSTRACT A company which wants to enter into a new market must first understand the target market’s business environment and how to create and retain customers by providing better value than the competition. As the environment changes, businesses must adapt in order to maintain strategic fit between their capabilities and the marketplace. The process by which businesses analyze the environment and their capabilities and decide upon courses of marketing action is called marketing analysis. A marketing analysis can help the company to make decisions based on the marketing information they have. The aim of this thesis is to form a marketing analysis for Haier Group on the basis of an...
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...linguistics lɪŋgwɪstɪks/ noun 1. 1. the scientific study of language and its structure, including the study of grammar, syntax, and phonetics. Specific branches of linguistics include sociolinguistics, dialectology, psycholinguistics, computational linguistics, comparative linguistics, and structural linguistics. Discourse[edit] A discourse is a way of speaking that emerges within a certain social setting and is based on a certain subject matter. A particular discourse becomes a language variety when it is used in this way for a particular purpose, and is referred to as a register.[25] There may be certain lexical additions (new words) that are brought into play because of the expertise of the community of people within a certain domain of specialisation. Registers and discourses therefore differentiate themselves through the use of vocabulary, and at times through the use of style too. People in the medical fraternity, for example, may use some medical terminology in their communication that is specialised to the field of medicine. This is often referred to as being part of the "medical discourse", and so on. Dialect[edit] A dialect is a variety of language that is characteristic of a particular group among the language speakers.[26] The group of people who are the speakers of a dialect are usually bound to each other by social identity. This is what differentiates a dialect from a register or adiscourse, where in the latter case, cultural identity does not always...
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...An Evaluation of Micro-Finance Programmes in Kenya as Supported through the Dutch Co-Financing Programme With a focus on KWFT Otto Hospes Muli Musinga Milcah Ong’ayo November 2002 Study commissioned by: Steering Committee for the Evaluation of the Netherlands’ Co-financing Programme 3 Contents List of contributors List of abbreviations Acknowledgements 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 2 Introduction Background and objectives Legitimization and overall objective of Dutch CFAs to support micro-finance programmes Partners of Dutch CFAs operating in the micro-finance market of Kenya Central questions Organization and methodology Process implementation and limitations of the study Structure of the report A brief description of micro-finance in Kenya and agencies as supported by Dutch CFAs Micro-finance in Kenya 2.1.1 The emergence of micro-finance as an industry 2.1.2 Types of micro-finance agencies in Kenya 2.1.3 Service delivery approaches 2.1.3.1 Savings services 2.1.3.2 Loan products 2.1.4 Outreach 2.1.4.1 Banks 2.1.4.2 NGO-MFAs 2.1.4.3 Savings and Credit Co-operatives (SACCOs) 2.1.4.4 ROSCAs and ASCRAs A profile of micro-finance agencies and schemes as supported by Dutch CFAs 2.2.1 General profile 2.2.2 Specific profiles 2.2.2.1 K-REP Development Agency (KDA) 2.2.2.2 Kenya Women Finance Trust (KWFT) 2.2.2.3 Jitegemea Credit Scheme (JCS) 2.2.2.4 PRIDE Africa – Sunlink Some conclusions 7 9 11 13 13 15 16 17 17 18 19 21 21 21 23 25 26 28 28 31 33 35 35 36 36...
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