...Barbie has recently had her 40th birthday. It all started in the 1950s when Ruth Handler saw her daughter, Barbara, and her friends playing with paper dolls. They liked to imagin the dolls beeing different persons who were working, swiming, playing with friends etc. Ruth, who owned the company Mattel with her husband, understood that pretending how the future would be was part of growing up for kids. She did some research and found that there was room on the market for a doll like Barbie. Mattel had been making lots of toys before Barbie but when Ruth said that she wanted them to make a small doll for kids all the men in the staff had their doubts. Many different designs were done before the first Barbie was introduced on the 9th of march 1959. Barbie was named after Ruths daughter. Barbie was then a teen-age fashion model who was very different to the dolls the kids played with at that time. The buyers were at first skeptical to the doll but when Mattel started to make tv-commercials to reach out to the buyers it was an instant hit. Barbie is still the most popular fashion doll ever created. That is because she is always changing when the fashion and trends change. She wears everything from the Paris fashion to the more youthful look. For example the creaters changed her when the Beatles were popular and they made a copy of Jackie Kennedy when she was popular. In the 1970s Barbie wore very different clothes just to be trendy. She for example wore glittery disco outfits and...
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...Color of Water” is that the character of Ruth espouses to her children the idea that we build a society that is color blind. Even the title of the work hints at this view since water has no color, thus the color of water is clear. Even though this idea of a colorless society sounds great it is utopian and just not possible. It is a much better idea that if we are going to tackle the issue of race in this country, that we do not pretend that we can’t see differences amongst various ethnicities. The real goal should be that we recognize these differences and celebrate them. To understand why Ruth would say to advocate something like a color blind society it is important to understand who Ruth is. The character of Ruth, even though she was a real person, could be looked upon as being a symbol for the American experience. The classic American dream is one in which hard working immigrants move to the US, the land of opportunity, and make it big through hard work and determination. The American experience is different from the American Dream in that it is the realistic events and experience that people have. The idea that the streets in the US are paved with gold and that all one has to do is make it here to succeed is a fairy tale, and you can tell this just by looking at some of the things that Ruth had to deal with. Ruth’s family made it to the US but did not have what anyone would really consider the American Dream. As a child Ruth had to work at her father’s...
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...and facilities in 36 countries and sells its products in more than 150 nations throughout the world. In 1945, Ruth and Elliot Handler and Harold "Matt Matson develop this new company out of their garage workshop located in Southern California. Although the first products they create are simply picture frames, Elliot takes the left over pieces of these frames and put them to use to make dollhouse furniture. These dollhouse furniture pieces were just a side business for Elliot though. Harold Matson soon sells out his partner, and, being confident from the success of the dollhouse furniture, the Handler's decide to turn the companies' emphasis on toys. In the year 1947, the "Uke-A-Doodle is the first, in a line if musical toys. In 1948, Mattel is incorporated in Hawthorne, California. During the year 1955, Mattel becomes involved with "Mickey Mouse Club . This very popular show soon become the major spot of advertising for Mattel, which revolutionized they way the toys were marketed. It also introduced they another great product, the "Burp Gun , and automatic cap gun. During the late 1950's, well, 1959 to be exact, the most sot after doll, "Barbie makes her first appearance. This doll was named after a girl Barbie, short for Barbara, created by her mother Ruth Handler. When Barbie was a young child, Ruth would often times see her daughter playing with paper dolls. Since the majority of dolls in those days were baby dolls,...
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...& Consulting Assessed Work Declaration Form This form should be attached to the front of all work submitted for assessment. Name: | Chao Sun | Library card number: | 31434921 | Coursework Title: | Paper 1 Paper 2 Research Essay Consulting Project Dissertation Proposal Dissertation | Tutor: | Dr Valerie Stead | * All submissions for coursework assessment should be your own work. * Any copying from the work of others will be heavily penalized. * Allowing other students to copy your work will also be penalized. I hereby confirm that I have read and understood the University’s regulations relating to plagiarism (as summarized in the MA in Human Resources and Consulting Participant Handbook) and that the work to which this declaration is attached is my own. Signature of Student: | | Qualitative Research Methods Review Taking “The Supportive expatriate spouse” as a case Introduction This Review is aimed at analyzing the qualitative research methods used in “The supportive expatriate spouse” by Jakob Lauring and Jan Selmer (2010).The specific research elements will be discussed in perspectives of suitability, benefits, limitations and ethical issues in context of the authors’ research. Research Methods The research question of the above article is to investigate the positive influence of accompanying spouses on their business expatriates. Samplings...
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...economic, social, political, technological, and environmental settings of international business via text readings and case studies. Tactics will include completing a country-focused Political-Economic-Social-Technological (PEST) analysis and a company-focused Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis. These skills will then be applied to a simulation in which teams develop strategies for selecting countries for market expansion and development. Required Texts 1. Global Business Today (6th Edition), Charles W. Hill (McGraw Hill, 2009) ISBN: 007338139x. 2. FOUR (4) Case studies ARE REQUIRED and available to download from Harvard Business School Press, Ref. Number: http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=cp&c=c22021. You will need to register first and use a credit card to download the cases. It is not permissible to photocopy another student’s cases: this is infringement of copyright and it is illegal. Highly Recommended: • There are also three (3) additional OPTIONAL readings available at the same Harvard Business School site. These readings will give you some background information on Japan (the focal company for the class project) and the medical industry in Japan. • The Economist (A 12-week...
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...“To do business in China, you have to do local, that is, local innovation with a global perspective.” (James Xia, 2006) 1 Introduction I recently visited Shanghai to attend the Cass Business School China Symposium. There were a number of very interesting presentations by excellent leaders and experts from across the industry spectrum. For me, the most compelling of these was the ‘Branding in China’ presentation given by Ruth Ang, and this paper focuses on that topic. The main area that I will be analysing is how Chinese and foreign companies are building brands in China, and what the future holds in terms of branding in China. Here I will look at the activities that firms are pursuing in order to build a lasting competitive advantage, not only in the tier one cities like Shanghai and Beijing, but also in the tier two and three cities where hundreds of millions of consumers live, work and purchase. I will also briefly examine the impact of fake brands in the Chinese market. I then briefly analyse exactly how Chinese companies are positioning their brands outside China, and conclude by looking at what branding and marketing core competencies are required in order to build a lasting competitive advantage both inside and outside China, and how Chinese firms can position themselves to succeed strategically in these fluid markets. 2 Branding in China “If it can be Chinese, it should be Chinese.” (Professor Chris Brady, 2006) One only has to look at some of the big established...
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...Name: Course: Tutor: Date: Strategic Analysis of the Kraft Foods Group Executive Summary This writing focuses on evaluating the market analysis for Kraft Food Group which is a leading producer of foods and beverages in the United States of America. The paper lays emphasis on SWOT analysis strategy adopted by the company (Böhm, 2009). From the discussions, differentiation strategy is identified as the main generic strategy behind the organization’s success. However, it is ascertained that some of the strategic decisions taken by the company do not align with the adopted generic strategy. In this regard, a critique of how the strategic choices should be altered in order to align with the generic strategy is given at this stage. The analysis finally ends with a conclusion. Current Environment Company overview Kraft Foods Group is known to be the leading Food and Beverages Company in the US. It operates in approximately 70 countries worldwide with about 98000 employees. Moreover, the company sells its finished products to more than 150 states in Europe, Middle East, Latin America, Africa, and Asian Pacific through its subsidiaries namely; Kraft North America Inc and Kraft Foods International Inc (Allen & Albala, 2007). The Company processes, manufactures and sells packaged food products such as; confectionery, cookies, coffee, cheese products, powdered beverages, juices, desserts, ready-to-cereals, processed meats, and convenient meals. All the above mentioned products...
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...is the visual artist Chuck Close who was born in 1940 and is part of the Photorealism Movement. The second person we will be looking at is the musical artist Carole King who was born in 1942 and is part of the singer-songwriter movement of the 1970’s. The final person we will be looking at is the writer Elizabeth Cochrane Seaman, but she wrote under the name Nellie Bly. Bly was born in 1864 and died in 1922 she was an investigative journalist. Since you now know who will be writing about next I will look at their important works. Chuck Close’s most famous works are Big Self-Portrait, Kent, and Big Nude. Some of Carole King’s most famous works are "I Feel the Earth Move”,” It’s Too Late" and “Jazzman”. King also wrote many famous songs for other artists such as “The Locomotion” by Little Eve and “Will You Love Me Tomorrow” by The Shirelles. Nellie Bly’s most famous works include Ten Days in a Mad-House and Around the World in Seventy-Two Days. I will now look at each of these people in more detail starting with Chuck Close by writing a bit about his contemporaries. All of the contemporaries of Chuck Close in this research paper are part of the Photorealism Movement. The first contemporary is Ralph Goings who was born in 1928 and his work focused on painting buildings and cars. The next contemporary is Malcolm Morley who was born in 1931 and he would take photographs from places such as magazines and would repaint them. The final contemporary I will be writing about is Robert Bechtle...
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...Brochure More information from http://www.researchandmarkets.com/reports/2882836/ The Globalization and Development Reader. Perspectives on Development and Global Change. 2nd Edition Description: This revised and updated second edition of The Globalization and Development Reader builds on the considerable success of a first edition that has been used around the world. It combines selected readings and editorial material to provide a coherent text with global coverage, reflecting new theoretical and empirical developments. It provides original texts, including classics in the field and others at the cutting edge, which have been carefully edited for the non–technical reader, and offers concise definitions of key terms and concepts, requiring no prior knowledge about globalization and development or related theories. The second edition expands the collection of classic texts and, at the same time, provides the most important and readable articles and book selections on recent developments. More than half of the readings are new for the second edition, with a higher degree of editing for a student readership, and with increased coverage of China and India supporting its genuinely global coverage. New pieces help to capture the implications for developing countries of the recent Great Recession of the global North. There is more on global inequality and uneven economic development, as well as on women, international migration, the role of cities, agriculture and...
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...responses to name and logo design ´ Joana Cesar Machado Catholic University of Portugal, Porto, Portugal Leonor Vacas-de-Carvalho ´ ´ Evora University, Evora, Portugal ´ Patrıcio Costa School of Health Sciences, Minho University, Braga, Portugal, and Paulo Lencastre Catholic University of Portugal, Porto, Portugal Abstract Purpose – In the context of a merger, the management of corporate identity – in particular of corporate names and logos – assumes a critical role. This paper aims to explore how name and logo design characteristics, and specifically figurativeness, influence consumer preferences in the context of a brand merger, in the banking sector. Design/methodology/approach – This study develops a typology of the alternative corporate identity structures that may be assumed in the context of a brand merger by drawing on a literature review and secondary data, as well as an exploratory study analyzing consumers’ preferences regarding alternative branding strategies. Findings – The results suggest that there is a clear preference for figurative logos. Furthermore, there is evidence that logos may be as important as the company name in a merger situation, in terms of assuring consumers that there remains a connection to the brand’s past. The data show that the logo chosen by consumers reflects their aesthetic responses, whereas the selected name reflects their evaluation of the brand’s offers or its presence in the market. Originality/value – The paper uses an innovative...
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...This paper will highlight how Maoist took the agenda of Nationalism to attract people of Nepal and the loss created by their political agenda. This will also examine the essence of people’s war when Nepal was already in the path of democracy. Furthermore, it will also highlight the cost of war in the name of ideology. 1.3 Research...
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...Brand Equity Prof. Kavita Tiwari, Dr. Rajendra Singh AICAR B-School, Navi Mumbai, India kavitat786@yahoo.com, prajsingh71@rediffmail.com Abstract The aim of the study is to discuss and estimate the perceived impact of ingredient branding on host brand in terms of brand equity. For the purpose of our study, we will measure the impact in terms of association, neutral and disassociation of ingredient brand with host brand. In this study many theories and models is studied to identify the potential factors of ingredient branding. The research methodology adopted for the analysis in our study is to some extent a replica of previous studies conducted within ingredient branding. We conducted a survey based on questionnaire method. For which a close ended structured questionnaire on 5- point Likert scale basis is being designed .The survey was conducted among 212 respondents consisting of customers in Indore city. While doing this research we have gained insights on how several aspects of our study could have been conducted differently. We recommend that a similar study should be conducted again, this time with well known host brands and ingredient brands that focus on utilitarian needs from a consumer perspective. A more representing respondent group would also increase the arguments for generalization among a wider population. By using SPSS we can conclude that the perceived impact of various factors of ingredient brands on host brand and its brand equity. Journal...
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...Examination of Two African American Artists Name Title Unit Code Introduction Artist refers to broad spectrum wide ranging word that covers activities related to creative art, demonstrating art, and practicing art. Artistic works by the African American artists have played a great role in revolutionizing the scene of the American culture displayed to the outside world. Becoming an artist is an intensive process requiring talent and social recognition through provision of social support. In the early ages, artists in America were selected basing on their race. However, the beginning of the 19th century saw the establishment of Negro movement that advocated for social recognition of the black artists in America. This provided the artists with a platform for expressing their talents through music, writings, and visual artworks on issues related to social, political, and economic conditions facing the blacks in America. Therefore, this research paper will examine the life history of two famous African American artists in history. The analysis will consider their early lives, education backgrounds and their contributions that led to their social recognition. The research will end with the comparison of the two personalities and come up with a conclusion. The two personalities examined in the research paper are Henry Ossawa Tanner, and Romare Bearden. Romare Bearden’s Early Life Romare Bearden is one of the African American artist and writer...
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...Case Study Bernie Madoff’s Ponzi Scheme: Reliable Returns from a Trustworthy Financial Adviser By Denis Collins Denis Collins is a professor of management in the School of Business at Edgewood College in Madison, Wisconsin. His research interests include business ethics, management, and organizational change. Contact: dcollins@ edgewood.edu A [person] is incapable of comprehending any argument that interferes with his revenue. Rene Descartes Overview This case study is a chronology of the largest Ponzi scheme in history. Bernie Madoff began his brokerage firm in 1960 and grew it into one of the largest on Wall Street. While doing so, he began investing money as a favor to family and friends, though he was not licensed to do so. Over a period of fifty years, these side investments became an investment fund that mushroomed into a $50 billion Ponzi scheme. Bernie1 pled guilty without a trial on March 12, 2009, and was sentenced to 150 years in prison. Thousands of wealthy clients, philanthropic organizations, and middle-class people whose pension funds found their way into Bernie’s investment fund lost their life savings. What to Do? Bernie Madoff, at age 69, owned three very successful financial companies—a brokerage firm, a proprietary trading firm, and an investment advisory firm. On December 10, 2008, the brokerage and proprietary trading firms, managed by his brother and two sons, were performing as well as could be expected in the middle of a deep recession. His investment...
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...Women’s Crusade in 1873-74, the Anti-Saloon League in 1893 and the Women’s Christian Temperance Union, movements against businesses that sold alcohol and the gambling and prostitution that sometimes went hand-in-hand. Their momentum culminated in 1920 as the Eighteenth Amendment to the Constitution was ratified prohibiting the manufacture, sale or transportation of intoxicating liquors. Just over thirteen years later, however, the Eighteenth Amendment was repealed by the ratification of the Twenty-First Amendment, which gave states the rights to legislate their own liquor laws. It appears that the intense stance against drinking may be primarily a phenomenon of the American culture, and particularly limited to Protestants. According to Ruth C. Engs, “Numerous studies from both the United States and Europe have suggested that Protestants consume less alcohol but perceive great problems with the substance. In contrast Roman Catholics consume more alcohol but do not perceive its consumption as problematic.” Also according to Engs, in Northern European countries, where the Roman Empire had little influence, and where agricultural practices would make grain liquor the drink of choice, alcohol is mostly consumed at feast times. During these times of celebrations, out-of-control binge drinking and public drunkenness may be commonplace. Temperance among Protestants in these countries has never developed into a national movement. In Southern European countries where the Roman...
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