...SIT- special interest tourism is a part of existing tourism industry today. Nowadays, people are more confident about travelling abroad and looking for something different rather than for sun and sand holidays. Special interest tourism is a type of holiday, replacing the traditional mass market travel packages and allows tourists to choose holidays appealing to their individual and personal needs. According to the World Tourism Industry or WTO, special interest tourism can be defined as the specialized tourism that involved individual or group tours by those people who wishes to develop their given interests or visit sites and places that has a relation or connection with their specific interest or subject. The aim of SIT is to satisfy specific needs or interests of individuals or groups. The structure of SIT is similar to that of the overall tourism industry. There are many sub-sectors serving individual and personalized needs of tourists, such as: Read more: http://www.ukessays.com/essays/tourism/nature-and-development-of-special-interest-tourism-tourism-essay.php#ixzz3ZGsvkqSG Travel intermediaries Travel facilitators Attraction and entertainment Activity and events providers Accommodation providers Transportation Travel intermediaries provide information about destinations packages, travel options also making bookings for the customers. They can be represented in the form of tour operators or travel agencies. The main aim of travel agencies is: to sell holidays...
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...Family Tourism in Bangladesh * Introduction: Family tourism is a common concept in Bangladesh. In Bangladesh this tourism sector needs to be improved in order to progress our economic condition. The challenge is to find a marketing approach to apply the concept successfully in the tourism industry of Bangladesh. The constraints of the concept should be reduced to successfully achieve the objective of family tourism in Bangladesh. Through the limited secondary data, and qualitative analysis we are trying to find out the prospect of it in Bangladesh. Tourism is a leisure activity which involves a discretional use of time and money and recreation is often the main purpose for participation in tourism (Ghosh, 2001). Tourism is emerged from the movement of people to and their stay in various destinations. There are two basic elements in tourism, such as the journey to the destination and the stay. In short, tourism means the business of providing information, transportation, accommodation and other services to travelers (Ghosh, 2001). Tourism may be broadly divided into domestic tourism and international tourism. In domestic tourism, people move within their own country whereas in international tourism, the barriers exist in travelling destinations beyond national boundaries ((Zulfikar, 1998). In tourism, tourist acts as the key player in this system. The term tourist is defined as who goes on holiday to visit places away from his home. Foreign tourist is a person who visits...
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...Abstract Nature-based tourism is an important part of the global tourism industry, and its components and features vary considerably from one destination to another. In Malaysia, location, quality and quantity of natural resources, and their infrastructure have not been well documented in the past. Thus, this paper attempts to assess local community-based management for potential ecotourism in South Kelantan which is Gunung Reng, Jeli as case study. The study investigated the local community involvement in managing Gunung Reng as tourist spot at their place. The instrument used during the survey was a semi-structured questionnaire. Community analysis were carried out and based on data collected using face-to-face questionnaire interviews with the villages and community leader. The findings of the study is hoped to be beneficial to the government agencies in order to obtain a better understanding of the unique characteristics of people and will use this information as an input for their planning strategies to develop and implement a community-based tourism in Gunung Reng for better living conditions for the community people. The location is suitable for outdoor activities such as jungle trekking, hiking, swimming and fishing. The main objective of this study was to determine local community involvement in resource protection for ecotourism through a collaborative management arrangement. The findings of the study provide support for the involvement of local community in Gunung...
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...Downloaded from jvm.sagepub.com at EMIRATES AHM on February 25, 2012 Article Journal of Vacation Marketing 17(4) 303–314 ª The Author(s) 2011 Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1356766711423322 jvm.sagepub.com Benefit segmentation of potential wellbeing tourists Juho Pesonen, Tommi Laukkanen and Raija Komppula University of Eastern Finland, Finland Abstract The purpose of this study is to segment tourists according to the benefits they seek from a tourism destination. These segments are examined in order to find attractive segments for local wellbeing products. Segmentation in the context of wellbeing and wellness provides companies information on what kind of tourists are most interested in buying wellbeing products and contributes to the existing segmentation theory by using data driven segmentation in a situation where traditionally commonsense segmentation is used. The literature surrounding benefit segmentation in tourism is reviewed in order to find the benefits tourists might think of as important. The results of K-means...
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...Abstracts: Tourism Development Journal, Vol. 8. Issue 1, September 2010 Status of MICE Venues and Services in National Capital Region – A Study of Service Providers Opinion Manjual Chaudhary and Surjeet Kumar Abstract Meeting, Incentive, Conference, Exhibitions (MICE) is a niche business for the specialized clientele and services it offers. Globally it is growing at fast rate and India too is following at 15% to 20 % annual growth. Promotion of a destination; a city, hotel or resort as a MICE venue requires infrastructural facilities backed by support services. Infrastructural facilities involve connectivity, water supply, power, telecommunications etc. at macro level and at micro level facilities such as technical services, display, manpower, computer & audiovisual etc . The facilities at the macro level are provided by the government, when it identifies a city as MICE destination. Government of India (2007) plans to develop golden triangle cities of Delhi, Agra & Jaipur as MICE destinations. Further micro level facilities are created by hotels, travel agents, airlines, event management companies, convention centres, transport companies etc. This paper attempts to assess MICE venues and services of NCR region through a survey of hotels, travel agents, event management companies, conference venues and airlines as these are the prime players in the organization of MICE events. Key Words: Business Tourism, MICE, Event Management. ---------------------------------- Congress Tourism in...
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...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
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...is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and added value in forms (such as convenience, amusement, timeless, comfort and health) that are essentially intangible. Defining Services Marketing:- Services marketing are a sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refer to both business to consumer (B2C) and business to business (B2B) services, and include marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it. Services are economic activities offered by one party to another...
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...THE TRENDS AND DEVELOPMENT OF TOURISM WORLD WIDE SUSTAINBALE TOURISM – A PRELUDE: Tourism is one of the fastest growing sectors of the global economy. The developing countries are attempting to cash in on this expanding industry with the objective to boost their foreign investment and financial reserves. The uncontrolled growth of this industry can result in serious environmental and social problems. Organizations like the United Nations contend that such negative effects can be controlled and reduced. With the basic tenet that ‘TOURISM NEEDS TO BE MORE SUSTAINABLE', the world body ( WTO- world trade organization) organized a meeting with the UN Commission on Sustainable Development. This meeting aimed at bringing together national and local governments, the tourism industry, trade unions and activist groups to articulate the principles and the road map for the goal of sustainable tourism, which is popularly known as Ecotourism. OPPORTUNITIES ON THE WALL: If we consider the International travel statistics, it is clear that in 1950, from a 25 million tourists, it grew to a billion by 2012. 1 billion international tourists traveling the world in a single year. Around 5 billion more traveled domestically within their own countries. These tourists generated over US$ 1 trillion in exports for the countries they visited, which is close to 6% of the world’s exports of goods and services, and 30% of exports if we consider services alone. One in every 12 jobs worldwide...
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...CHAPTER 3 Why People Travel LEARNING OUTCOMES After reading and studying this chapter, you should be able to: 1. List reasons why people travel. 2. Describe the sociocultural impact of tourism. 3. Describe sustainable tourism and ecotourism. 4. Explain cultural, heritage, and nature tourism. [pic] [pic] [pic] [pic] [pic] 67 68 Chapter 3 Why People Travel " There are many reasons why people travel. It could be for business or personal purposes. Regardless, it provides the traveler with an opportunity to _ encounter somewhere or something new and hopefully exciting! " Joseph Charles, Charles Street Cafe & Catering, Boston,MA Have you ever been dying for a break? Have you ever caught jyeursel] day- dreaming about where you would go if you only had the time, t ~ money, and the opportunity? Are you curious about the world and want to explore it~ Well, you are not alone! From the beginning of time, people all over the world have felt the urge to get out there and explore, conquer, and find enlightenment. Though hopefully a little more peaceful, the weary student heading off on spring break, to Europe for the summer, or even for a semester abroad, is not too dif- ferent from the adventurous Viking seeking greener pastures. Fantasies aside, why do people travel? Today, there are many reasons (maybe ...
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...Tourism & Hospitality Research Article Research Article Ndivo et al., J Tourism Hospit 2012, 1:5 http://dx.doi.org/10.4172/2167-0269.1000103 Open Access Open Access Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market Rayviscic M. Ndivo1*, Judith N. Waudo1 and Fuchaka Waswa2 1 2 School of Hospitality & Tourism Management, Kenyatta University, Kenya School of Environmental Studies, Kenyatta University, Kenya Abstract Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature of tourism development, this study aimed at investigating the status of appeal of the different Kenya’s tourist regions from the perspective of the domestic market with the goal of examining the efficacy of the destination appeal enhancers. Data was collected using semi-structured questionnaires and analysed using mainly descriptive statistics. The study found out that while majority of Kenyans considered taking a holiday as being important to them, a significant majority of them were not be aware of most of the country’s touristic attractions and hence, frequented only a few of the country’s attractions, mainly the coastal beaches. Further, the study found out that the most important sources of travel information available to Kenyans were personal experience and information from significant others; travel...
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...Tourism is a constantly growing industry that generates billions of dollars per year contributing to more than 9% of New Zealand’s GDP. In 1939, the amount of international travellers worldwide was one million and today there are over one billon each year. (Higham, 2013). This industry has seen major developments, improvements, and growth in just a single generation with the increase in advancements of technology and the introduction of affordable flights. Tourism is a complex system that is constantly changing. Due to this innovative nature, tourism is extremely challenging to define and confine. Generally, the technical definition of tourism, as explained by the UNWTO, is “tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” (Page, S., 2007). This definition is extremely broad but it becomes difficult to make more specific as it is a fragile system and there are many interpretations of tourism, which are constantly changing. Tourism is a complex system that includes geographic, human, and industry elements. It includes the examining of the interplay of generating, transit, and destination regions, human behaviours and interactions, and the development and delivery of tourism products and services. Due to the increased availability of air travel, there has been significant increase in the ability to access areas of interest, even those...
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...Eco Tourism Eco-tourism is more than a catch phrase for nature loving travel and recreation. Eco-tourism is consecrated for preserving and sustaining the diversity of the world's natural and cultural environments. It accommodates and entertains visitors in a way that is minimally intrusive or destructive to the environment and sustains & supports the native cultures in the locations it is operating in. Responsibility of both travelers and service providers is the genuine meaning for eco-tourism. Eco-tourism also endeavors to encourage and support the diversity of local economies for which the tourism-related income is important. With support from tourists, local services and producers can compete with larger, foreign companies and local families can support themselves. Besides all these, the revenue produced from tourism helps and encourages governments to fund conservation projects and training programs. Saving the environment around you and preserving the natural luxuries and forest life, that's what eco-tourism is all about. Whether it's about a nature camp or organizing trekking trips towards the unspoilt and inaccessible regions, one should always keep in mind not to create any mishap or disturbance in the life cycle of nature. Eco-tourism focuses on local cultures, wilderness adventures, volunteering, personal growth and learning new ways to live on our vulnerable planet. It is typically defined as travel to destinations where the flora, fauna, and cultural...
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...TOURISM MANAGEMENT A. Introduction: 1. History of Tourism Historical research of tourism has revealed distinctive indicators which are shared equally all over the world. Incorporated in social, economic and cultural environment, tourism followed a sequel path assuming various shapes in its gradual development. It is already accepted scientific project entitled “History of creation tourism”. Study of tourism history is important for learning about the key features of growth and specific characteristic of the host area. Despite a quantitative growth in the number of tourist facilities and over nights, they have suffered an overall drop in quality and reputation. In creation, the history of tourism therefore cannot be separated from the regional planning and equipment of tourist resorts. B. Strategic framework for tourism 1. Management The framework needs to define roles among the various public and private sector entities involve in tourism. It needs to layout where tourism is going so that both businesses and residents can make plans with the common understanding of directions and scale. It needs to prescribe the actions that move toward tourism goals. When building new strategy framework, transition must be incorporated into the planning process. Rules need to be handed off at appropriate times, dictated either by finding cycles or tourism seasons. 2. Vision and objective The success entails maximizing...
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...developed by Dr. Stanley C. Plog in 1972. Plog classified the U.S. population along a psychographic continuum – ranging from the psychocentrics at one extreme to the allocentrics at the other and most falling in the mid-centric class in the term “psychocentric” is derived from psyche or self-centered, meaning preoccupied with oneself or one’s own affairs i.e., centering of one’s thought or concerns on the small problem areas of one’s life. Allocentric, on the other hand, has its origin in the core word alio, meaning, “varied in form”. An allocentric person, thus, is sociable, informal and self-confident. He is characterized by a considerable degree of adventure and an enthusiasm to get as far as and experiment with life. For the allocentric, travel is a means to express inquisitiveness and satisfy curiosity. By virtue of intensive study, Plog further revealed an interesting phenomenon. While the people at the upper end of the income spectrum were found to be mainly allocentrics, those with the lower income levels were psychocentrics, expected to be seeking for the respective type of destinations. However, such a relationship may not be that categorical i.e., severe economy constraints may falsify the classification in terms of psychographics. In other words, it may be erroneous as well as illogical to infer that an individual belonging to the budgetary class is always likely to be psychocentric. Again, Plog agrees that only a little positive correlation between middle income groups...
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...(Touristik Union International) is a German multinational travel and tourism company established in 1968 and headquartered in Hanover. First, it was an association with some medium-sized companies like Touropa, Scharnow-Reisen, Hummel Reise and Dr.Tigges-Fahrten. During 33 years, TUI joined airline companies and participated to different hotel brands. They also expended their company to Switzerland, Holland, Austria and Belgium. In 1998, they took acquisition of the group Hapag Touristik Union and 3 years later, in 2001, they became 100% subsidiary of an industrial and transportation Company named Preussag AG, which in the 1990’s decided to concentrate their company on tourism, shipping, and logistics. On 3 September 2007 the tourism division of TUI AG merged with First Choice Holidays PLC to create TUI Travel PLC, an international leisure travel group listed on the London Stock Exchange. TUI AG owns 43% of the new company, operating in 180 countries and serving 30 million customers. On March 2009, they decided to sell big parts of their important container shipping company Hapag Lloyd AG to the to the Albert Ballin consortium of investors. TUI retains a 43.3% stake in the firm and continues to wholly own and operate the cruise line Hapag-Lloyd Kreuzfahrten. This means that TUI has become a pure tourism oriented company. This means that TUI decided to concentrate their activity in three different tourist sectors: TUI travel (tour operating, online sales, high street outlets...
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