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The New Apple

In: Business and Management

Submitted By gerhard97
Words 1094
Pages 5
BUS 620

The New Apple With the ever evolving and extreme fast pace of technology the question looms as to what is in store for Apple Inc. as the company deals with the loss of the cofounder of the organization for the second time. The loss comes this time not from resignation but from separation due to the passing of Steve Jobs. Steve Jobs a pioneer in the technology field the Co-founder, Chairman and CEO of Apple passed away in 2011 (Apple.com). When Steve Jobs came back to Apple in
Loss of Steve Jobs With the loss of Steve Jobs what is left behind is a legacy of entrepreneurship and charismatic style and very influential leadership. As Steve has moved on the Apple organization has a need to remain competitive within the market on all levels of products and services offered by the company. In order to remain competitive the continuation of operating the organization in the same fashion will be important as Apple can learn from past experiences without Steve Jobs. Steve stepped down as Chairman of Apple in 1985 after being placed in that position by the co-founder John Sculley. John Sculley was frustrated with Jobs leadership and management style and by placing Jobs in the role of Chairman Jobs could not make any decisions regarding the company (McCracken 2011). This frustrated Jobs and thus he stepped down.
Downward Turn With an ever changing evolving business there is uncertainty. When Steve left Apple the first time in 1985 there was uncertainty in the business as to whether or not the company could survive. This was due to all of the chatter that stemmed from the decision to step down that many felt was a forced out. Many felt that it was a large mistake and that Apple would not and even could not survive without Jobs in the company. Jobs returned to Apple in 1997 and self-proclaimed as the interim CEO. He did this at a time when he…...

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