...hand of, the mentor who will teach us the rules of the game. A leader should show a quality that is quite rare today- mentorship. When people are perplexed about what the future holds for them, mentorship is critical. * CALM NATURE A leader should be soft spoken , not raising their voice and remaining calm during stressful events. However they should assert themselves. * KNOWING WHEN TO TAKE THE HIGH ROAD Many times on the journey to success, the team will be faced with choices that cut corners and may lead one from the straight and narrow path to one of ambiguity. The leader should create the atmosphere of honesty and decision making. * TRANSPARENCY The leader should speak directly . At the first sign of challengers the leader should share bad news or...
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...Price Controls Answer the following questions fully and clearly. Be sure to explain why you answered as you did, stating the logical reasons for reaching your conclusions. 1. There are federal and state laws setting minimum wages for workers. There are also city laws setting price ceilings for housing rents. a. Why are there laws setting minimum wages for workers and maximum rents for housing? The laws set for minimum wages protect unskilled workers from exploitation (Gorman, 2008) and provide them with a “living wage” (Livingston, 2011). The idea of a minimum wage was created in Australia and New Zealand to reduce poverty (Gorman, 2008). Maximum rents for housing was created to protect tenants from increased monthly rent cost by landlords (Block, 2008). Formally, rent control is known as the Emergency Tenant Protection Act; which was created during World War II in New York City (Block, 2008). b. Why are there no laws setting maximum wages for workers or minimum rents for housing? Setting a maximum wage law will not only hinder the economy but hurt high wage workers purchasing power. When the economy is booming, most workers receive raises, however if there is a cap placed on the wages, workers would max out their earnings. If workers production levels in one hour is 10 times what they receive in compensation, the only party benefiting in the transactions in the company. Maximum wages would also hurt the market for luxury items. Workers may be reluctant in purchasing...
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...Strategies 12 2.4 Service Offering 14 2.5 Keys To Success and Critical Issues 14 2.7 Location Of NeWave Marketing Areas 16 3.0 Marketing Strategy 17 3.1 Marketing Mission 17 3.2 Marketing Objectives 17 3.3 Financial Objectives 18 3.4 Target Markets 19 3.5 Positioning 20 3.6 Strategies 21 3.7 Marketing Mix 21 3.7.1 Service Marketing 21 3.7.2 Pricing 22 3.7.3 Promotion 23 3.7.4 Place 26 3.8 Marketing Research 27 4.0 Financials 28 4.1 Break-even Analysis 28 4.2 Sales Forecast 29 4.3 Marketing Communication Budget/Expense 30 5.0 Controls 30 5.1 Implementation 30 5.2 Marketing Team 32 5.3 Contingency Planning 33 6.0 Summary 33 1.0 Executive Summary NeWave is a new company with an office in the United States of America and Nigeria, engaged in RF telecommunication network design, optimization, and microwave backhaul design. In addition, the company shall engage in network drive test and data collection. The Chief Executive Officer for NeWave is Emmanuel Ewe, a PhD from business background, who is committed to providing high quality service, being reliable to customer, and integrity in the way the company shall perform. The target market is the 43 telecommunication companies that are located in Nigeria. These companies shall be the target for the first 3 years of operation in Africa, followed by an...
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...15 Examples of Key Business Success Factors (and this is not a comprehensive list) are: Number of new customers per year; Number of lost customers per year OR the number of customers retained (it is important to understand and measure the potential customer lifetime value for each customer on a regular basis); Hire and retain excellent employees (measured by employee turn-over, job vacancies, customer satisfaction); Successful new product introductions (measured by sales and costs); Successful promotional programs (measured by sales and costs); Good/healthy financial indicators: for example, working capital, acceptable ratios (in particular debt to equity ratios), profit margins, cash flow, receivables and more; If in the manufacturing industry, high operating capacity utilization; Strong supplier network; Strong distribution network or channel; Successful product positioning; Low cost structure; Niche product/service - track the number of competitors entering and/or leaving the niche. Is the cost of entry into the market high or low? Market leader or follower or challenger, and is your relative market position and why? Are you able to support that position if under 'attack'? Product differentiation: Do you have technology or service advantages that others can't easily copy? How unique and differentiated is your product or service? Time to market: is your product or service able to be delivered quickly and easily; from the first point...
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...in today’s decentralized business environment, it also denies employees any chance to become part of the ethical fabric of the organization. Business Ethics Corruption is defined by transparency international as the misuse of public power for private gain. It takes many forms and can be intensely damaging. A spate of ethics scandals suggest that for all that has changed, D.C.’s cultures of corruption remains very much the same. Lately we’ve seen that bad ethics overshadow accomplishments with regards to Vincent Gray’s first year as Mayor. There is no question that Gray got off to a bad start, with some unfortunate hires including his first chief of staff who made things worse by...
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...for their money. Thus, Greg must captain his company to strategically grow and secure their dominance, build brand recognition, become a formidable incumbent and accumulate capital in order to fight off potential challengers. Going global is a game-changing decision that can offer DataClear a direct path to achieving substantial growth and establishing security ahead of the evolving nature of technology. As a small business of less than 40 employees, DataClear’s manpower resource is likely to be stretched. His executive team certainly appears to have the will and drive to take on this global initiative, but that might not be true for his rank and file workers. Greg’s global penetration strategy should be staged, with each phase building upon the next. Only in the final phase should DataClear focus on international sales. Phase 1: Implement a support oriented operations abroad. Software and engineering in general are highly valued skills overseas, especially in Asian countries. Talented and highly educated individuals are widely available at very cost effective wages. Many countries take pride in their night shift workforce that revolves around US time zones and are fluent in English. DataClear can build engineering and development support for the new products that they’ve wanting to start on. Greg can grow his customer service group, support his finance department, and even augment his sales and marketing staff...
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...concepts of multidomestic competition and global competition? 2. Current Events: http://www.roanoke.com/news/business/colorofmoney/2274592-12/money-and-happiness-are-not-unrelated.html Money and Happiness are not related By Michelle Singletary Elizabeth Dunn is an associate professor of psychology at the University of British Columbia and Michael Norton is an associate professor of marketing at the Harvard Business School. They wrote “Happy Money: the Science of Smarter Spending”. In this book they discuss how Money on its own does not give you overall happiness but the way you spend it can buy you happiness. They say ‘Shifting from buying stuff to buying experiences, and from spending on yourself to spending on other, can have a dramatic impact on happiness’. They tell you how to spend money in less typical but more pleasing ways. Here are their five principles. 1. Set aside money for experiences like vacations. 2. Have a special treat something you normally wouldn’t buy. 3. Buy Time. Hire someone to mow you lawn. Less stress. 4. Pay now consume later. Purchase a high end vacation now you will be less likely to be frugal on your vacation because it doesn’t hit you all at once. 5. Invest in others. Giving can be a satisfying thing especially if you’re helping someone in need. You will feel a self-reward. http://www.roanoke.com/news/business/technology/2268635-12/app-helps-users-notify-the-er-of-their.html App helps users notify the ER of...
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...Cialis case study * What r the most relevant dimensions along which to segment the patient market for ED market? * Demographic dimensions - Age (60+ and 50-59 groups), Employment (full time and Retired), Marital status (married or living together), have sexual partner, yearly income (low for Europe and medium & high for US), education (post graduate in US and primary & secondary in europe) * Viagra dropouts – people who discontinued to using Viagra. By end of 2001, 6 to 7 million Viagra dropouts compared to 3 million Viagra current users, which indicates a fertile market for cialis as a substitution to Viagra. Also Table B shows high willingness to try it across countries. * Compared to Viagra it provides more values like faster onset time, longer duration of effect, no side effects like in case of Viagra and lack of interaction with high-fat meals. (exhibit 10) * Comorbidities associated with ED * To whom it should be targeted for marketing: * Doctor - As cialis is a prescription drug. Also Urologists and family doctors (exhibit 7a) * Patient - As it is a “quality-of-life” drug, doctor alone will not ensure success. Also, patient awareness about ED is also important. (exhibit 7b) * Partner of ED patient – as partner’s impact is high in perception (perceive the ED problem) and evaluation (intend to refill prescription) phases of HCTM. (exhibit 7b) * Print media (exhibit 7b) * Drugstore (exhibits...
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...| 02 | 2. | COST CUTTING – AN ANALYSIS | 06 | 3. | CORPORATE COST CUTTING | 18 | 4. | COST CUTTING– A TRADITIONAL APPROACH TO POOR FINANCIAL PERFORMANCE | 24 | 5. | CHALLENGER CORPORATE COST-CUTTING SURVEY | 27 | 6. | COST CUTTING : DIFFERENT COMPANIES DIFFERENT METHODS A GIST | 31 | 7. | CONCLUSION | 32 | 8. | REFERRENCES | 33 | 1. INTRODUCTION TO COST CUTTING Cost cutting, cost reduction, consolidation or cost management have become central planning topics in all competitive markets. An established company in a maturing market is likely to see the best return from investments in cost cutting – but this has to be balanced with investments that will grow the top line – typically a mixture of selling more to existing clients (market penetration) finding new clients both locally and internationally (market development) and creating new profitable products and services (product development). This mix of strategies has been referred to as the golden circle: Consolidation improving cash flows which can be used to invest in building profitable sales in existing markets (market penetration); More profitable home market sales enabling investment in the existing product/ service mix in new markets (market development); More profitable sales in home and new markets enabling investment in new products and services which can then be transferred to existing distribution channels (product development). The temptation is often to look for major, single solutions – with...
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...had a idea for personal computers. Microsoft then established itself into a household name. The marketplace for the personal computer became a actuality with the dream and hard work of Microsoft. Our group has been selected to be a part of a strategic planning team at Microsoft. They are the worldwide front-runner in software, services and solutions that support individuals and companies to realize their full potential ("A History of Windows", 2014). Microsoft is thinking about developing a new TV line. The marketing director directed our team to do a competitive market analysis and figure out the TV’s possible success. Our analysis will include an emphasis on Microsoft’s primary challenger (Sony) in the TV market. This report will look at the company as it relates to the current market settings and as it pertains to Microsoft concerning the marketplace structure, knowledge, price elasticity of demand, and participants. Tec-view vs. Sony HD Television Microsoft has developed a new television that will be an all in one component called Tec-view. This product will take the place of your computer and various digital devices while maintaining the expected functions of a television. Microsoft has brought superior upgrading to the line of visual experience. The competitor Sony HD television, is also working on improvement. However, they have yet to develop superior market technology to dominate sales, giving leverage to their competitors. History of Sony Sony was...
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...1.0 INTRODUCTION Human resource management is the design of formal system in an organization to ensure effective and efficient use of human talent to accomplish organizational goal. There are several important of HRM practices; analyzing work and designing jobs, attracting potential employees (recruiting), choosing employees (selection), teaching employees how to perform their jobs and preparing them for the future (training and development), evaluating their performance (performance management), rewarding employees (compensation), creating a positive work environment (employee relations), and supporting the organization’s strategy (HR planning and change management). 1. BACKGROUND OF COMPANY 1. JUSCO Store JUSCO is the acronym for Japan United Stores Company, a chain of "general merchandise stores" (or hypermarket) and the largest of its type in Japan. The various JUSCO companies are subsidiaries of ÆON Co., Ltd. The JUSCO name was adopted in 1970 by a company originally founded as a kimono silk trader in 1758. Renamed ÆON in 1989, it operates stores throughout Japan under JUSCO and other names and also has a presence in Malaysia, Hong Kong, mainland China, and Thailand. In 1985 the first JUSCO overseas store was opened, in Plaza Dayabumi, Kuala Lumpur, Malaysia, as a jointly-owned company with Cold Storage (Malaysia) and three local companies. It was the first time that a Japanese company had entered into a significant joint venture in the Malaysian...
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...factors which effect the development and construction of the High Speed Rail Project (HSR), will be identified and explored. Because approximately 20 per cent of all budgeted spending for transport in the UK between now and 2021 is allocated for HSR, strong human recourses and a robust recruitment and selection plan are vital to its success, (gov.uk, 2013). This essay will analyse the strengths of existing HR strategies and choose suitable methods for recruitment, in the context of a large scale, long term national, government backed project. The key decisions will centre round union relations, agency recruitment versus long term employment contracts, potential of hiring from within existing similar industries and taking on employees new to the industry. This essentially pits useful experience of industry employees against employees with fresh perspectives to influence a change in culture, from other railway companies. The findings of this essay will be applicable to the actual HSR project as all theory and studies used within, are based on academic sources. This essay is structured to firstly explore the landscape surrounding this project and human recourse issues in general, before presenting conclusions. 2.0 Development In order to identify the main issues associated with producing an overview and analysis of HR functions, some important features of the HSR project must be identified and explored. According to Maslowe’s Hierarchy of needs, only a small...
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...COBE : Group Project | | | | Comparative Analysis: ISB (Challenger) vs IIM (Established Leader) in Management Education in India Comparative Analysis: ISB (Challenger) vs IIM (Established Leader) in Management Education in India | Group Members Anuj Nigam (61310848) Pawan Verma (61310107) Rajat Giri (61310031) Rucha Deshmukh (61310482) Suruchi Giri (61310030) S N Basu (61310512) Group Members Anuj Nigam (61310848) Pawan Verma (61310107) Rajat Giri (61310031) Rucha Deshmukh (61310482) Suruchi Giri (61310030) S N Basu (61310512) ISB | IIM | Collage Comparative Analysis | * The collage is portraying salient points of ISB. In anti-clockwise order from top right hand side * Global Faculty -> Case Study & Publication-> Bush Visit (Global presence)-> Corporate support -> Global School Support-> Student life-> Controversies-> Two school model-> ISB Logo (Global Identity in form of globe) | * The collage is portraying salient points of IIMs. In anti-clockwise order from Top right hand side * Biggest asset for IIMs – their alumni-> IIMs with varied architectures-> CAT and coaching centers menace-> Visitors at IIMs (e.g Laloo)-> Always ranked in Top 3-4 in various magazines ratings-> Student life at IIM-> Controversies with government especially with MHRD-> Total 13 IIMs | Segmentation & Tageting | * Discovered a new segment of 3+ years experienced Indians who are not willing to...
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...factors which effect the development and construction of the High Speed Rail Project (HSR), will be identified and explored. Because approximately 20 per cent of all budgeted spending for transport in the UK between now and 2021 is allocated for HSR, strong human recourses and a robust recruitment and selection plan are vital to its success, (gov.uk, 2013). This essay will analyse the strengths of existing HR strategies and choose suitable methods for recruitment, in the context of a large scale, long term national, government backed project. The key decisions will centre round union relations, agency recruitment versus long term employment contracts, potential of hiring from within existing similar industries and taking on employees new to the industry. This essentially pits useful experience of industry employees against employees with fresh perspectives to influence a change in culture, from other railway companies. The findings of this essay will be applicable to the actual HSR project as all theory and studies used within, are based on academic sources. This essay is structured to firstly explore the landscape surrounding this project and human recourse issues in general, before presenting conclusions. 2.0 Development In order to identify the main issues associated with producing an overview and analysis of HR functions, some important features of the HSR project must be identified and explored. According to Maslowe’s Hierarchy of needs, only a small...
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...amalgamated with world–class infrastructure. Our focus and commitment towards implementing and improving pedagogic practices have created the foundation of our Values. Adarsh Group Of Institutions ,a Jain Institution, has Sri Jitendra Mardia Hon. Secretary been one of the top B-Schools in south India, providing excellent academic delivery and infrastructure to its students. At Adarsh, we offer innovative and globally accepted programs and great opportunities for all-round development. A unique attribute of this program is 100% case based learning. Adarsh transforms its students into leaders of the future. Dr. Anitha Ramachander Director Adarsh prepares graduates who have a strong desire to learn and grow continually, welcomes new ideas, value diversity with desire to succeed and give one’s best towards excellence in all spheres of life. Its curriculum includes perspective building, skills and competencies for improving Dr. Chaya Bagrecha HOD communication skills, problem-solving skills, creativity, innovation and teamwork that also meet the needs of the diverse sectors of the country. Our commitment is to provide the very best quality; we are constantly striving to upgrade amenities and infrastructure that facilitate the learning process. Comfortable lecture Rooms (With...
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