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The New York Times Company: a Case Study Analysis

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THE NEW YORK TIMES COMPANY: A Case Study Analysis

John J. Head
WestCom Group Consulting Inc.

School of Communication
Telecommunications Management 4480
Western Michigan University
1903 West Michigan Avenue
Kalamazoo, Michigan 49008
November 8, 2012
©2012 John J Head

Source: New York Times Co.

Table of Contents

I. Historical Overview 1 Early steps 2 Diversification 3 Challenges, changes 4 II. Organizational structure 5 Table 1 5 III. Business Operations 6 Table 2 7 The flagship 8 IV. Financial performance 9 Table 3 9 V. Future outlook 11 Branding 11 SWOT analysis and other risks 12 Table 4 13 Demographics 15 Philosophy 16 i
Endnotes 18
I. HISTORICAL OVERVIEW

“All the News That’s Fit to Print.”
Special are those instances in business when a slogan becomes so synonymous with a company. Those words, found on the front page of every copy of every edition of The New York Times since 1896, began as a way to define the publication to its readership. That slogan stands to this day, but the newspaper and its parent, The New York Times Company, have grown far beyond the reaches of New York City and its surrounding boroughs.
The New York Times Company is a diversified media company whose core purpose is “to enhance society by creating, collecting and distributing high-quality news, information and entertainment.”1 It is a publicly traded company (NYTC on the New York Stock Exchange) and publishes three major daily newspapers. It also operates eight network-affiliated television stations and two New York City radio stations. The company has become more global in nature through The Times Syndicate: Among the largest syndicates in the world, it specializes in text, photos, graphics in a variety of customized packages to more than 2,000 newspapers and other media to clients in more than 50 countries.2
While...

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