...to business’s success particularly in today’s competitive and diverse business environment. In critical situations, it is even more crucial that the communication process be approached strategically in order to minimize managerial errors. With competition as fierce as it is nowadays, there is little room left for error and guesswork and effective communication may mean the difference between success and failure. But what does managerial strategic approach entail and should be viewed? Strategic managerial communication approach may be viewed as an onion-like model representing the three integrated yet distinct layers of the communication process. The first and outermost layer includes climate and culture in which communication takes place. The communication strategy must be consistent with the context of national and organizational cultures. The second layer involves the sender, receiver and purpose of the message. The third message includes the message, channel environment, and time of communication. So just as in an onion, the strategy is at the core of the onion, but one must peel away the different layers to get to the core. (Geraldine E. Hynes, 2011) There are many examples of businesses cases whereby businesses lost major contracts because they failed to approach communication strategically by not taking into account all factors involved in the communication process. For instance, one communication trap that U.S....
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...critical to business’s success particularly in today’s competitive and diverse business environment. In critical situations, it is even more crucial that the communication process be approached strategically in order to minimize managerial errors. With competition as fierce as it is nowadays, there is little room left for error and guesswork and effective communication may mean the difference between success and failure. But what does managerial strategic approach entail and should be viewed? Strategic managerial communication approach may be viewed as an onion-like model representing the three integrated yet distinct layers of the communication process. The first and outermost layer includes climate and culture in which communication takes place. The communication strategy must be consistent with the context of national and organizational cultures. The second layer involves the sender, receiver and purpose of the message. The third message includes the message, channel environment, and time of communication. So just as in an onion, the strategy is at the core of the onion, but one must peel away the different layers to get to the core. (Geraldine E. Hynes, 2011) There are many examples of businesses cases whereby businesses lost major contracts because they failed to approach communication strategically by not taking into account all factors involved in the communication process. For instance, one communication trap that U.S....
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...How to Work at Subway The only thing required to hold a decent job is a little responsibility. Any person who can communicate in English and perform physical activities should be able to hold a job. This is the case at Subway. A person needs no more extra skills to be employed there than one can learn in two days. However, failure to demonstrate responsibility will lead to unemployment. Showing up for work on time is the first thing that a person has to do if working at Subway. When a person goes to work, he or she must be dressed in proper uniform. This includes a Subway brand shirt and hat, a black apron, and black pants (or Subway brand shorts). Anyone who is smarter than a brick can follow these simple rules. Failure tocomply with such easy instructions will result in joblessness. It is indeed amazing that anyone could get fired for demonstrating such a complete lack of dependability. Yet they do. The next and most obvious task one must perform at Subway is the making of sandwiches (plus salads and wraps, but let's not get too elaborate). The first step for making a tasty hoagie is finding out what type of bread the customer wants (typically white or wheat). Next, the employee must ask how large the loaf will be (six or twelve inches). After the initial bread information is gathered, one may commence cutting. Simply slice the entire length of the bread, but do not cut all the way through, to create a hinge effect. The entrée is then ready to be dressed...
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...Naturally Look 10 Years Younger: The face of age spots (age spots), how to remove? Traces of old age because you feel yourself, if yes, then you should definitely read. Traces of age, which is also known by the name of the sun marks, mainly the face, shoulders, neck, hands and feet are on. The traces of these places are suddenly beginning to show when produce melanin seems to be more of a necessity. The excess production of melanin to protect the skin from the rays while happens on the other side due to the aging of melanin is released. Also free radicals, less eating and liver failure can be seen from the trail. Lemon juice (Ways to remove age spots with lemon juice) Lemon natural bleaching qualities that help in removing the traces of age: Lemon juice and apply on the trail at night while sleeping and wash it next morning...
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...SINGAPORE FLAG [pic] DESCRIPTION [pic] The Singapore flag was officially adopted on December 3, 1959. [pic] The white crescent represents Singapore as a new nation, the five stars symbolize democracy, equality, justice, peace and progress, while white is representative of the purity and virtue of the people, and red stands for universal brotherhood. Map of the country / history [pic] History of Singapore According to legend Singapore was founded centuries ago when a prince from Sumatra landed on the island and saw a lion. He took it as a good omen and founded a city called Singapura, which means lion city. The legend may or may not be true. In fact the name Singapura was not recorded until the 16th century and Singapore was really only a trading post with a small population not a city. Modern Singapore was founded in 1819 by Sir Stamford Raffles (1781-1826). Raffles became a clerk for the British East India Company in 1795. He rose rapidly in the company. In 1805 he was sent to Penang and in 1811 he was made Lieutenant Governor of Java. In 1818 Raffles was made governor of Bencoolen on the island of Sumatra. Raffles believed the British should establish a base on the Straits of Melaka and in 1819 he landed on the island of Singapore. The island consisted of swamps and jungle with a small population but Raffles realized it could be made into a useful port. At that time two men were vying to become Sultan of the...
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...The novel “Holes” is a fictitious tale, with mystery, comedy, and adventure. “Holes” was written in 1998 in Texas by multi-award winning author Louis Sachar. Sachar was born March 20, 1954 in New York. He developed a love for reading in high school. He entered college and studied law. He needed to pick up a course, so he signed on to be a teacher’s aide. It became his favorite class (his first book mirrored his life as a teacher’s aide – “Louis the Yard”). Sachar practiced law until 1981 and decided to devote his time to writing. “Holes” is his most popular novel to date selling over 8 million copies worldwide and it had been made into a major motion picture by Disney. Sachar currently resides in Austin, Texas with his wife Carla and daughter Sherre. He continues to write daily focusing on stories for children and young adults. The main character is Stanley Yelnats IV (his last name spelled in reverse is his first name). There were many male Yelnats named Stanley for this reason. Stanley is overweight, bullied, has low self-esteem and no friends. He was cursed with bad luck (as all Yelnats have been for 125 years) because of his “no-good dirty rotten-pig-stealing” great-great grandfather who failed to follow instructions by Madame Zeroni. He never did steal a pig but was “cursed” with bad luck along with future Yelnat generations for disobeying Madame Zeroni. Stanley misses the school bus (a school mate put his books in the toilet), so he had to walk home...
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...Restaurant and Catering Services A BUSINESS PLAN Presented to: The faculty of Hotel and Restaurant Management In partial fulfillment of the requirement In Bachelor of Science in Hotel and Restaurant Management : Purcia, Eunice Daniel, Katrina Marie Casamis, Kenneth Olino, Kim Christine joy October, 2012 [pic] Company Name Food Art Restaurant and Catering Service Company serves different kind of market. Food Art offers creative, colourful and unusual food options for customers as well as the traditional standbys. The service we offer is quite a change relative to the existing catering market which is stagnant. Food art will inject a new life into the catering market, leveraging our chef culinary skills to develop creative catering options. 1.1 Objectives The objectives for the first three years of operation include: • To create a service based company whose primary goal is to exceed customer’s expectations. • To increase the number of clients served by 20% per year through supervisor service. • To develop sustainable start-up business. • To develop enough cash flow to pay all salaries as well as grow the business. Location [pic] Food Art is located at regalado ave. cor dahlia st. west fairview quezon city 1.2 Mission To create a profitable catering restaurant with an exciting...
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...As I watch the political debates, commercials, and news reporters discuss the many issues that affect this country during an election cycle, I can’t help but think about the one issue that affects me the most. That topic would be education. The many other topics are very important to this country and I know that as I graduate from college, enter the workforce, and start a family, those topics will become more important to me. But as a teenager I am most affected by the public educational system at this point in my life, and I listen to the politicians talk about how they are going to “fix” it. So I try to understand what they mean by “fix” the public educational system and I try to figure out what is wrong with it. Overall, I think that the teachers I’ve had over the years have done a great job preparing me for college and the work force. While we all know that no public system is perfect and improvements can be made in many areas, I feel that one area that has impacted students negatively the most is the way teachers make us learn to read and write. I am confident that most students who are currently in high school, or recently graduated, would agree that the way most teachers force students to read and write has a direct result in many students’ unwillingness, or lack of desire to read for recreation. I personally have felt like every time the teacher would make us read some obscure book or story that had little to no interest to a pre-teen or teenager, I was being...
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...MAGGI CRISIS RISK MANAGEMENT & HACCP ESS 101 Managerial Economics Group 12 Pushpdeep Bahade Shreya Madhur Bajpai Manasa Rajbarath KR TABLE OF CONTENTS Contents Background _______________________________________________________________________________________________ 1 Beginning ___________________________________________________________________________________________________________ 1 Recent crisis and effects ___________________________________________________________________________________________ 1 Objective of the report_____________________________________________________________________________________________ 1 Financial analysis _________________________________________________________________________________________ 2 Monopoly power ___________________________________________________________________________________________________ 2 Substitution effect & Reverse Bandwagon effect ________________________________________________________________ 2 Impact on share price _____________________________________________________________________________________________ 3 Manufacturing Process ___________________________________________________________________________________ 4 Risk management ________________________________________________________________________________________ 5 Hazzard Analysis & Critical Control Points _____________________________________________________________ 6 Overview ____________________________________________________...
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...Failure of Accord Hybrid is a Marketing Fiasco Yanelys Duenas April 20, 2014 This article was made to announce the Honda hybrid failure. The Japanese automakers made their announcement of the cancellation of the Honda hybrid. On that note, they also announced that Hondo would not have a hybrid version of the upcoming year accord. This fail had a lot to do with Hondas poor marketing strategies. In my onion Honda knew that what they had in their design and gas hybrid model but they failed to show it to their buyers. Not everyone is an engineer. For the hybrid Accord Honda included cylinder deactivation feature, but it and the e-motor assist did not bring the result impressive enough to either performance buyers or green buyers. With these strategies Honda makers tried to make buyers. But in order to Honda to have done this successfully they needed better strategies. People do not view performance as the major incentive for choosing between a Honda and another leading car. It seems that the car was lacking advertisement. Honda believed that stating facts was enough to grab buyer’s attention. Sadly that’s not the case. People don’t buy cars like BMW because they save gas; in fact they don’t at all. These cars are brought from the luxury lines and ostentatious advertisement. Car lines like Mercedes and BMW are promoted through state of the art billboards and commercials. Usually a young woman on early through late twenty’s getting on a luxurious car and traveling to a populated...
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...™ Strategic Marketing, BA-MI20 Frito Lay, Inc. Sun Chips Multigrain Snacks Frito Lay, Inc. Sun Chips Multigrain Snacks Strategic Marketing BA-MI (20) Tutor: Mikael Rasmussen Student: Tina Wichmann Strategic Marketing BA-MI (20) Tutor: Mikael Rasmussen Student: Tina Wichmann Contents Abstract 3 Introduction Frito Lay, Inc. 3 The product Sun-Chips™ Multigrain snack 3 Product Lifecycle 4 Competition 4 Segmentation - How might the chip category be segmented? 5 Product & Branding Considerations 6 Product strategy 7 Pricing strategy 7 Advertising and Merchandising strategy 7 Distribution and sales strategy 7 Recommendations 8 Abstract In this report the objective is to evaluate the feasibility of Frito-Lay, Inc. launching a new product, Sun Chips™ Multigrain Snacks. Dr. Dwight R. Riskey, Vice President of Marketing Research and New Business at Frito-Lay, Inc. had to decide and present, together with the product management, the future for Sun Chips™ Multigrain Snacks. The chip had been in test-market for 10 months in the Minneapolis-St. Paul, Minnesota, metropolitan area and appeared to be extremely favorable according to consumer response. The presentation to the Frito Lay, Inc. seniors had to be persuasive, and besides the thorough assessment of the test-market data, Riskey added: “Sun Chips™ Multigrain Snacks required a new manufacturing process, carried a new brand name, and pioneered a new snack category...
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...Paper: McDonald’s Arch Deluxe Analysis - Why It Failed INTRODUCTION McDonald’s has been in the hamburger business since the 1950’s and grown into a world-wide fast-food giant known for “Quality, Service, Cleanliness and Value”. As the McDonald’s empire grew so did their menu, it adapted to the tastes of their customers. In 1996 McDonald’s launched the Arch Deluxe; their answer to what adults want to eat. The public did not agree with McDonalds and the product was not successful. CAUSE OF PRODUCT FAILURE McDonalds advertising tried to show that the new Arch Deluxe was fancier than their other menu items and overemphasized the how adult it was. In the end the public did not agree and it ultimately failed. The Arch Deluxe did not make a rebound although over time they did add menu items with similar ingredients on the menu today. WHY DID IT NOT REBOUND? I believe the reason McDonald’s would not bring the Arch Deluxe back is because it is such a well-known financial failure for such a successful multi-national business. CONCLUSION The creation of the Arch Deluxe was not a big mistake in of itself, they wanted to create something adults would like to order and during research and design the testing groups liked the Arch Deluxe. The problem was with the way McDonald’s advertised and promoted the Arch Deluxe; they thought their idea was innovative and the advertising did not line up to the end product. The Arch Deluxe fails and cost them over 100 million dollars in advertising...
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...Services marketing Service-Based-Business Marketing Plan Frito-Lay is the undisputed chip champ of North America. The company makes some of the best-known and top-selling savory snacks around, including Cheetos, Doritos, Lay's, Ruffles, and Tostitos. On the sweet side, Frito-Lay also makes Grandma's cookies, Fun Yuns onion-flavored rings, Cracker Jack candy-coated popcorn, and Smart food popcorn. It also offers Fun Yuns onion-flavored rings, Smart food popcorn, and a line of chips made with the fat substitute, Olestra under the Light brand name. Owned by PepsiCo, Frito-Lay North America (i.e., the US and Canada) accounts for about one-third of the soda maker's sales. Frito-Lay's Mexican sales are reported within Pepsi's Latin America Foods segment ("Frito-Lay north America,” 2011). Frito Lay has been in business for more than 75 years delivering a product that sets the standard in the convenient food industry. Frito Lay is a company that is a division of PepsiCo, which also consists of other companies such as Pepsi-Cola, Quaker foods, Gatorade, and Tropicana. Frito is just a branch on the tree of PepsiCo this helps the company have lots of buying power, and make it more attractive to investors. The customers who purchase items are anyone from small children to the most elderly people in the world. It is hard to go anywhere and not find a place that does not sell Frito Lay products either in the stores themselves or vending machines or restaurants. Frito lay is a direct...
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...dumped. Some advanced methods of treatment us a secondary treatment following the primary treatment. This is done by transferring the fluid in to tanks filled with a population of microorganisms that decompose more than 90 percent of the organic wastes and eliminate pathogens by competition. It is then chlorinated before being released in to rivers or lakes. Many sewage treatment plants use additional chemicals that also eliminate pathogens. 2. How is the infectious agent transmitted through food or water? Hepatitis A is the only common vaccine preventable food borne disease in the United States (Fiore 2004). It is one of five human hepatitis viruses that primarily infect the human liver and cause illness. This may result in liver failure and death. It is transferred through food or water that is contaminated with fecal matter that has the HAV virus. Other potential sources of infection are, men having sex with men; travel to countries where the HAV virus is endemic, and from contaminated drugs, and needles following illicit drug use, consumption of food contaminated with the HAV virus, water that is contaminated, or by transmission of blood that is contaminated with the HAV virus. Approximately one-third of the population has been previously...
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...THE MANS’ GUIDE TO BE A PHOTOGRAPHERS HUSBAND… * FIRST AND MOST IMPORTANT RULE… DON’T TOUCH HER CAMERA. EVER. * SECOND. HAPPY WIFE = HAPPY LIFE. KNOW THIS. IT WILL COME IN REALLY HANDY. * KNOW THAT YOUR WIFE WILL MAINLY WEAR YOGA PANTS OR PAJAMA PANTS WITH A HOODIE MOST DAYS YOU GET HOME FROM WORK. * EVERY PIECE OF JEWELRY YOU PASS BY IN THE STORE WOULD LOOK GOOD HANGING AROUNT THE FINGER, WRIST, OR HAND OF THE HER UPCOMING CLIENT. * DON’T BE WORRIED WHEN YOUR WIFE COMES TO BED AT 2 AM BECAUSE OF EDITING. * YES, WATCHING THE BACHELOR OR VAMPIRE DIARIES IS CONSIDERED A FORM OF WORK IF YOU HAVE AN OPEN LAPTOP AND ARE SORTING/EDITING PICS WHILE ADVERTISEMENTS PLAY. * REST EASY KNOWING THAT EVERY LITTLE TAIL-WAG AND WOOF OF YOUR DOGS’ LIFE IS DOCUMENTED THROUGH PHOTOGRAPHS. THIS COULD ALSO RING TRUE OF ANY VISITING CHILDREN UNDER THE AGE OF 3. * JUST KNOW YOU’LL NEVER EVER END UP BUYING HER A USEFUL OR SUFICIENT CAMERA BAG. SHE’LL SMILE AND SAY “THANKS” AND YOU’LL NEVER SEE IT LEAVE THE CAMERA CLOSET… THIS BRINGS ME TO MY NEXT POINT… * YOU WILL HAVE A “CAMERA CLOSET.” (A CLOSET FULL OF EVERYTHING/ANYTHING RELATED TO TAKING A PHOTO. FYI.) * KNOW THAT THE CAMERA ITSELF MEANS NOTHING. IT’S ALL ABOUT THE LENS. GET THIS RIGHT AND YOUR LIFE WILL BE MUCH EASIER. SO HINT HINT… YOU WILL OWN MANY (AND I MEAN MANY) LENSES. AND YES SHE WILL TAKE ALL OF THE LENSES AND TELL YOU THEY ARE ALL NEEDED FOR THIS SHOOT… BUT KNOW SHE’LL ONLY USE A MAX OF 2 OF THEM...
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