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The Philosophy of Science

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Assignment 2

The Philosophy of Science

Hanken School of Economics
Quantitative Research Methods
M.C.
8.11.2010

Table of contents

1 The Philosophy of Science 1

1.1 The Philosophy of Marketing Theory: Historical and Future Directions – Mark Tadajewski 1

1.2 “Paradigms Lost”: On Theory and Method in Research in Marketing – Rohit Deshpande 4

1.3 Empirical Business Ethics Research and Paradigm Analysis – V. Brand 6

2 Summary on key learning notes 9

Bibliography 12

The Philosophy of Science

The discussion of marketing as a science and the different paradigms related to it were unfamiliar to me before I read these articles included in the assignment. I had earlier gotten familiar with the discussion of economic sociology and the discussion and the debate between economics as a science (especially the neo-classic economic approach) and the subject it researches, i.e. the economic markets where these economic practices take place. It is thus also logical to become familiar with the evolution of marketing practices, as this to many degrees resembles and also equates to the evolution of economic sciences and other sciences alike.

The articles are assessed in the order that I read them, since it is hopefully also possible for the reader to follow a logical construct in the development and adoption of the insight that the articles provide on marketing research. Even though this does not pose a logical progression of the articles time-wise, I still feel that it is natural to address these articles in this mentioned fashion. The first one of the articles discussed is “The Philosophy of Marketing Theory” by M. Tadajewski, the second one is “Paradigms Lost” by R. Deshpande, and the third and the last article is the “Empirical Business Ethics Research and Paradigm Analysis” by V. Brand.

All three articles will be discussed in the similar

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