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The Power of the Mall

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The Power of the Mall

Everyday life from a geographic perspective can be best understood when connecting meanings and emotions to specific places of social interaction. Place can be best understood as an area with a special meaning and strong sense of identity which is recognized by society. Place can be describes it as “coming into existence when humans give meaning to a part of the larger, undifferentiated space.”[1] Space can be viewed as a physical expression of social relations, a process that is continuous and ever changing. An important factor to consider when conceptualizing the terms space and place is to understand precise definitions are based on individual’s perceptions and emotions towards a given area. Space is an area that can be used to understand the relationships between society and self, using different social experiences that emphasize a unique significance in an individual’s everyday life. Living in a commodified society, shopping malls offer customers a sense of comfort, satisfaction, and entertainment, as they are now multi-purpose institutions that center on the means of consumption. Writers such as Daniel Miller, and Pierre Bourdeieu interpret shopping malls as “a part of the process by which goods communicate, and are communicated as, social relationships.”[2]

Containing over 275 stores and multiple restaurants and coffee shops with its recent expansion, Yorkdale Shopping Centre one of the most popular upscale malls in the City of Toronto.[3] It’s collection of high-end retail stores and department stores, Yorkdale is viewed as a community institution built for profit and entertainment. This unification creates a unique built environment for its users because it can satisfy their needs in ways that goes beyond consumption. Based on my own personal experiences, Yorkdale Mall has been a place of more than just consumption. Whether I

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