...potential to bring economy, accountability, and educational efficiency to the schools. While Year-Round schooling can save money, the impact on academic achievement is uncertain (Graves, McMullen and Rouse). This type of school system impacts students, teachers, parents and the community in both positive and negative ways. The traditional school calendar has been in effect for more than a century. Students have relied on a 180-day school year with a long summer vacation. Originally, the school calendar was organized so that children would have the summer off to help their parents work on the farm. Although most communities no longer depend heavily on agriculture and children no longer carry on the responsibilities they once did, our society continues to follow the traditional school calendar. The debate surrounding YRE (Year-Round Education) generally focuses on five broad categories: professional staffing and development, administrative issues, student achievement, parental and community concerns, and cost factors (Opheim, Mohajer and Read). The term “Year-Round Education” may be misleading. It doesn’t mean that students attend school Monday through Friday all year long. As Elaine Warrick-Harris states, “perhaps a better name for the concept would be “continuous learning,” “all-seasons learning,” or even...
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...Assignment for Week 10 Jennifer Mininno 04/13/2012 1. What are the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? The New Beetle target markets included VW new core audience of 18-34 and Baby Boomers. Gen-X audience: - Younger people (18-34), single or married without children, students or professionals - Enjoy active role in driving, challenging winding roads, not always obey to speed limits, see the car more than a way to get from one place to another. - Unique attitude towards life: well informed, adventurous, creative, confident, selfsufficient, experimenters. Pros: - Consistent with the VW overall target, which skewed to a younger, more affluent and more educated consumers - The design of the new Beetle (honest, simple, reliable, original, safe and high performance car) appeals to the Gen X audience. - They connect with the “fun” aspect of the car and with the individual driving experience: “My job is very conservative, but that’s not really the way I am. (…) But when I get out of work, I’m not that. I mean it’s fun, it’s a fun car.” - They connect with the social aspect of owning a car: how people look at me because of the car I drive? With the New Beetle consumers can express their individuality, their personality in a bold and confident way: “I see it for someone who is unique...
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...Pros of Social Networking The cell phone buzzed. It’s lights flashed to the nearest wall. What was it? A text? A tweet? A Like or a snap or a follow or a screenshot? It could be anything. By all means, that notification could literally make or break your whole future. In fact, studies show that “72% of the U.S. population own smartphones.” (Drake Baer, Tech Insider) Not to mention, on average, Americans collectively spend 10 billion minutes on Facebook daily. (Lisa Eadiciccio, Time.) Colleges are now looking at Facebook over the 350 million members as part of their recruitment process. (Schiffman, Elizabeth/ “Social Media’s Expanding…”) Furthermore, people are grasping the idea that social media applications can make their lives easier by...
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...measures(Objective) so that they can save from Aids (Success Measures) even that they are infecting by Aids on a regular basis (Constraints). 2. Central Issue of the Case: The central issues of the case are given in the following matrix: Importance High Low Urgency High • Identify the potential target audience. • Determine the appropriate communication program which will break the barriers to HIV/ AIDS social marketing in Mexico and will create awareness to them irrespective of their sex, literacy, and geographic location. • Design an effective AIDS awareness message which is simple, believable, appealing and forceful to the target adults and will instigate public dialogue • Determine whether to use only advertising tool or integrated marketing communications tools to reach most adults. • Establish social norms through the AIDS awareness program so that adults do not view AIDS as stigma, feel free to have open sex-discussion and get encouraged to become aware of AIDS and preventive measures as a part of their lives Low • Identify the possible barriers in properly getting the message to the right people. • Create awareness regarding intravenous drug users. 3. Case Problems • Language, cultural and religious barriers – Campaign needs to be designed in Spanish, & some major native languages in order to reach more target audiences. Catholic religious feeling towards the use of condoms as an invitation of depravity. Cultural view of Male value of machismo whereby...
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...Quinton King Capella University Integrated Global Marketing Integrated Marketing Communication Marketing and corporate communications have some of the main persuasive elements for their individual organization which helps combine the market for the company by communicating new concepts and look to communicate specific opinions of brands, products and services to customers, consumers and stakeholders. Integrated Marketing ranks as a top concern among client-side marketers (Kelly Jones, 2016). During Microsoft’s development stage, different types of product and the evolution of traditional products have shifted power from the marketer to the consumer. The shift created vast opportunities, also assisting the marketers with the capability to gain the exact type of audience they were looking for. Due to the explosion of choice, it put a huge stress on the marketer’s lives and practices, making massive obstacles for precise integration. For Microsoft Company, ownership of about 1/3 of United States Americans own and uses a tablet. Tablet ownership has almost doubled from 2012 to 2013. There was a huge percentage in the growth, 200%, of ownership in 2011; however in 2012 the growth slowed down dramatically to 79% growth. The use of social media was used to help with the marketing plan and product to customers. Social media present a big challenge to the Microsoft Company that been able to control their communications and marketing by traditional media channels (Strategic...
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...MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily...
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...Big Business Andrew Carnegie, born in Scotland in 1835, settled in Pennsylvania with his family at the age of 13. He started off working in a cotton factory, later moving to a telegraph company. Here he met Thomas Scott who hired him as a secretary and telegrapher. Scott was a superintendent of the Pennsylvania Railroad’s Pittsburgh division. When Scott moved up to become general superintendent for the railroad, Carnegie, at the age of 24, took over his position within the Pittsburgh division. Carnegie worked for the Pennsylvania Railroad for 12 years, leaving in 1865 (Biography.com, 2010). His first steps toward big business were his investments in a sleeping car company and oil. Both investments paid off handsomely (n.d.). Then, in 1864, he turned towards the iron business. He had contracts with the railroad to build new bridges out of iron replacing the existing wooden ones. In 1872, Carnegie learned the Bessemer process which converted iron into steel. Steel was more flexible than iron and lasted longer (PBS, 1999). In 1875 he opened the biggest steel mill in the world. His final step toward being one of the wealthiest men in the nation was expansion. He bought competitor mills and built new ones. By doing this he had control over the industry and could ensure profits at all stages (Davidson, Gienapp, Heyrman, Lytle, Stoff 2006). In 1901, Carnegie sold his business to J.P. Morgan for $480 million (PBS, 1999). The reason Carnegie did so well is because he knew business...
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...system provide expert solution for specific issues in individual organization business modules, for example a general practitioner or a specialist for your medical problem ,Best of breed work as specialist for specific business module(Moffit,1998). Advantages of Best Of Breed System According to (Stacy,2010) , the benefits of Best of Breed system are , * Once the system implemented, it take minimum time to fully control the application or perfect the application because of its highly customized programming for every area which need soft ware . * The system can be customized to the point to meet all the needs of particular department in Business or organization. * These applications can be implemented faster than other integrated and One vendor system because the decision...
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...IS IT ALL JUST A LITTLE TOO MUCH? Social Media, the Internet and the affect on society. Is it all just a little too much? Social Media, the Internet and the affect on society. Is it all just a little too much? Abstract The use of the Internet and social media blogs has been raising concerns throughout society. Whilst most may agree on the fact that the internet has developed our approach to knowledge and communication, a lot of people think quite the opposite and have realized the negative effects on society and especially the youth. This examination of how the cyber world has or will affect us, will aim to point out the main factors as to why people have become objective, and also mention the factors that lead to the online world becoming so popularly used. The Internet, without discussion, has most definitely influenced us all on a huge level; therefore society should be well informed about the pros and cons. Not only should society be informed about the positive of side of the Internet and Social media blogs , but also the negative side that unfortunately is much greater . “In Spring 2006, an elementary student, in America, Mitchell Henderson, took a caliber rifle from his parents’ room, and shot himself. The next morning, his own school gathered to mourn, but not in the usual way, no- one knew the exact reasons, but students were quick to make an online memorial for fellow youngsters to leave memorable writings.” Schwartz, M. (2008, Aug 03)...
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...people do not realize that this great country was founded by immigrants from all over the world. The so called “American identity” was not formed by just one group of people but a great variety of cultures what we also call a “melting pot”. Bilingual education has been a very controversial issue and as more people migrates from all parts of the world this issue will become more and more important and will have to be taken care of by our government. The controversy over bilingual education, whether it should be encouraged in an American school system or not, has been a topic of great importance for educators. The traditional educational model discourages this practice because it sees it as an obstacle from learning to communicate in a society as well as disrupting American unity and sense of identity. However, critical education encourages it since it recognizes that one’s identity and culture comes with one’s language and the preservation of this language does not...
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...improve their leaning potentials. Having a technology in the classroom is a benefit for everyone. Teachers will be able to work with students more and spend less time worrying about how they are going to compute students’ grades. This generation is a technology based generation, and will learn best through technology. Section One: Mission and Vision Statement Mission Statement: By providing students with technology both in and out of the classroom, they will become more familiar with how to properly use today's technologies and stay updated with the technologies of the future, ensuring a brighter tomorrow for each of them. Students will implement the use of technology into their learning environment in order to gain the skills needed for society. It is important that each student strive for excellence in their academic work. Having a strong curriculum allows the students to be creative and inspired to prepare themselves for a bright future. Vision Statement: Teachers are preparing each of their students for the...
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...Unit 9: Term Paper – Position Paper Introduction One of the most recent controversial issues in the U.S. juvenile justice system today involves the use of juvenile waivers. It is now possible for juveniles under the age of 18 to be transferred to the adult court system under the waiver provision. Even more surprisingly and depending on the jurisdiction, children as young as thirteen can find themselves in the clutches of the adult court system. Once these children enter the adult system, there is a possibility that a myriad of punishments can be received for their crimes. Of these punishments, life without the possibility of parole (LWOP) appears to be the most stringent and the hardest to swallow. According to a Juvenile Life Without Parole Fact Sheet, “A LWOP sentence is the harshest sentence given short of execution. The sentence means that an individual will not be given the opportunity for parole review and is condemned to die in prison” (Citizens for Juvenile Justice, 2008). For some, the idea of having a child spend the rest of their natural lives behind bars for capital and even noncapital crimes can be daunting and unfair. For many young people, they are at the point in their young lives where they are still trying to figure out who they are and they willingly test certain boundaries. Life in prison without parole attempts to snuff out what little life they have just begun to build. However, many would also argue that if you are capable of doing adult crimes and...
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...Definitions of Curriculum Definition 1: Curriculum is such “permanent” subjects as grammar, reading, logic, rhetoric, mathematics, and the greatest books of the Western world that best embody essential knowledge. Definition 2: Curriculum is those subjects that are most useful for living in contemporary society. Definition 3: Curriculum is all planned learnings for which the school is responsible. Definition 4: Curriculum is all the experiences learners have under the guidance of the school. Definition 5: Curriculum is the totality of learning experiences provided to students so that they can attain general skills and knowledge at a variety of learning sites. Definition 6: Curriculum is what the student constructs from working with the computer and its various networks, such as the Internet. Definition 7: Curriculum is the questioning of authority and the searching for complex views of human situations. Definition 8: Curriculum is all the experiences that learners have in the course of living. (From Marsh, C. J. & Willis, G. (2003). Curriculum: Alternative approaches, ongoing issues. (3rd ed.). Upper Saddle River, NJ: Merrill Prentice Hall.) Types of Curriculum —from Leslie Wilson’s website and Larry Cuban (Courtesy of Dr. Judith Irvin, Florida State University) Overt, explicit or written curriculum is simply that which is written as part of formal instruction of the schooling experience. It may refer to a curriculum document...
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...Barr, R., Muentener, P., & Garica, A. (2007). Age-related changes in deferred imitation from television by 6- to 18-month-olds. Developmental Science, 10(6), 910- 921. This study was designed to gauge the growing body of evidence that examines infant imitation from television both immediately and after a delay. Children were tested in two very controlled manners for this study that only deviated in one way. Some children were shown a demonstration in person (3D) and the others were shown the exact same demonstration via television (2D). This was the only difference in the two demonstrations and therefore created no bias. The study found that imitation from television can occur in infants as early as 6 months of age. The findings of this study also suggest that imitation from television continues to be challenging throughout the second year of life, but repetition may be the key. The results of this study raise several questions and further research is required to disentangle perceptual and representational/cognitive load explanations. This source would be very useful in my research and provides information from an unwavering study that produced very clear and concise results. Barr, R., Shuck, L., Salerno, K., Atkinson , E., & Linebarger , D. (2010). Music interferes with learning from television during infancy. Infant and Child Development , 19, 313-331. Retrieved from www.interscience.wiley.com doi: 10.1002/ icd.666 This study was conducted to expand on previous...
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...As an educator my vision is to use a variety of technologies in my classroom to implement new teaching strategies that will provide access to information that will engage my students in the learning process and enrich their learning experience. Technologies used in my classroom will influence students learning process, build critical thinking skills, and creativity and literacy skills while meeting the curriculum standards and benchmarks. I will use technology to communication ideas and skills effectively with students, administrators, and parents. “Students will use digital media and environment to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others” (ISTE, 2007, standard #2). Training and hands on experience with technology will assist with the integration of technology into my classroom and will be used to support and enhance teaching strategies already in place. Weinburgh, Collier, and Rivera (2003) believes that teachers should have a personal working knowledge of technology and an understanding of how to integrate technology into their lesson in order to create a meaningful learning experience for students. “Teachers will use their knowledge of subject matter, teaching and learning, and technology to facilitate experiences that advance student learning, creativity, and innovation in both face-to-face and virtual environments” (ISTE 2007, standard #1) My mission for my students is that...
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