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The Purge

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Introduction to
UX Design

What is User Experience?

Why does it matter?

User Experience (UX)


the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

Why it matters...
CONSIDER THE FOLLOWING SCENARIOS
1. The accident: The accident on the road happened because the driver took his eyes off the road for a moment to turn the radio down. He had to look down because it was impossible to identify which was the volume control by touch alone.

Why it matters...
2. The register: The line at the register in the gas station moved so slowly because the cash register was complex and confusing, and unless the clerk paid extra-close attention while ringing something up, he would make a mistake and have to start all over again. If the register had been simpler and the layout and colors of the buttons different, that line never would have formed.

Why it matters...
3. The coffeemaker: The coffeemaker didn’t make coffee because you didn’t push down the power button all the way. The machine doesn’t do anything to let you know that it has been turned on: no light, no sound, no resistance you can feel when the button makes contact. You thought you had turned it on, but you were wrong.
The problem could have been avoided altogether if you had set the coffeemaker to start brewing automatically first thing in the morning, but you never learned how to use that function—if you knew it existed at all.

Mobile Evolution

Website Evolution

Website Evolution

Website Evolution

As technology gets more advanced…
-

Systems get more complex

-

Trends and demands change

-

Content consumption change

-

User needs/wants change

However…

The measure of success remains the same:
How the users perceive it.

User

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