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The Research Instruments

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Submitted By jerome1967
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Sports and Recreation Management

1.) CHARACTERISTICS OF HOSPITALITY INDUSTRY

• Intangibility
Tourism products are services and, as such, they are largely intangible though with tangible, concrete elements. The importance of the abstract elements is such that we must make them tangible in order to apply marketing techniques to the services we provide. A direct consequence of intangibility is that the properties of tourism products cannot be transmitted, displayed or tested in advance. It is their use what is transmitted. This implies that the purchased product is unique and, in contrast to tangible products, tourism products are fundamentally experiences. Besides, intangibility implies that buyers are not sure about what they buy or about what they will get. This is why those who are planning to contract the services of a tourism package will look for information about it in advance in order to reduce uncertainty to the maximum.

• Limited life-span
Tourism products cannot be stored so, unless consumed when planned, they are waste. This affects hotel industry in such a way that we must choose between selling at the market’s pace and selling in advance (through agents). In fact, overbooking is a consequence of this limited life-span, an inherent feature of tourism services that we must try to counterbalance.

• Aggregability
A tourism product can be formed by aggregating various products, and this makes its commercialization and quality control more difficult. Prices can vary by eliminating or adding services to the existing pack, creating new, customized, products.

• Heterogeneity
As mentioned, aggregability implies a difficulty when it is about controlling all phases so that they are at the same level of excellence. A single mistake in any aspect affects the final product. Nevertheless, aggregability allows preparing custom-designed

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