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The Rhetorical Triangle

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The Rhetorical Triangle
Unit 1 IP
Kevin Heer
American InterContinental University

The Rhetorical Triangle In getting to know the Rhetorical Triangle one must understand the three parts and how they are used in presentations. The following text uses two videos as examples of presentations and how the triangle fits within each one. For some time I have been searching for a new helmet that has many features for a great price. Motorcycle Superstore (MS) offer all lines of helmets at reasonable prices with videos and reviews that describe many of them. The speaker in this video was Mr. Harry McPherson, a sales representative for Nolan Helmets. Overall he did a great job in convincing me that he had knowledge of the product by presenting it with a strait foreword and informative presentation with little stutter or mistakes. He was wearing a professional looking shirt that gave off a knowledgeable sense of the product from the start. The vocabulary used in describing the product was top notch and very commanding. The situation in this case was describing the features, manufacturer and nature of a helmet that was in a room setting that gave focus on the product with no other items to take the attention away from it. The situation in this presentation included some close-ups that caught my attention. With myself being the audience, or any prospective buyer, had no trouble interpreting the message being conveyed by the speaker. Each element fit together very well and the video was successful in convincing me of a great product (McPherson, H. 2012). In contrast to the previous video the second selected was an instructional on landing an airplane. The Instructor Josh Kallenberg, the speaker in the triangle, displayed a sense of knowledge in flying aircraft by giving his background at the beginning of the video. The situation of conveying a message on how to land an airplane was conducted in a cockpit of a small jet that was very modern. The speaker used many shots and close-ups of instruments and controls to aid in portraying the message. The audience, in this case the viewer or prospective pilots, was given a pretty short version of the process in landing a plane. One element of the three did not seem to have enough success in getting me to believe in the presentation. The speaker, even with 9 years as a pilot, did not show confidence in speech presentation. With many stutter sessions and a large use of the word “umm”, I was left wondering if I could be comfortable even letting him fly my plane let alone give an instructional video. The situation in the video was successful as it was used in a real setting in a plane. The situation was given using examples of the speaker’s explanations which made it easy to follow the process. In recent years I have had thoughts of getting a private license. As the audience I was convinced that it is possible for me to do so. This part was successful as well (Kallenberg, J. 2012). In comparing the two videos, there were two parts of the Rhetorical Triangle that seemed to be executed fairly well. Both videos had a successful message from the situation that needed little change, if any. As the audience I was convinced in both videos and received the message quite well. The speaker in the second video, needed to display more confidence in addressing the situation by using less stuttering. When a speaker pauses too often, the audience is left wondering if he is right or they have time to let their mind wander. Wandering minds in a presentation show that the speaker has somewhat less attention time for absorption of the message. The helmet video displayed a great balance of the triangle and all three components. In the first video I was greatly impressed with the speaker’s confidence. A successful presentation takes all three parts of the Rhetorical Triangle in unison to be convincing. Showing knowledge of a product or service takes more than fancy words. It is how you present them that sell the message.
References
Kallenberg, J. (2012). How to conduct an airplane landing [video]. Howcast Media, Inc.
Available from: http://www.howcast.com/videos/452414-How-to-Conduct-an-Airplane-Landing McPherson, H. (2012) Nolan N 90 N-com modular helmet [video]. Available from:
http://www.motorcycle-superstore.com/1/1/38/33965/ITEM/Nolan-N90-N-Com-Modular-Helmet.aspx

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