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The Rise of Apple

In: Computers and Technology

Submitted By paatommy
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The Rise of Apple Inc.

If there is any company that thinks differently and believe that they can change the world and make it better that is “Apple Inc.”. As said by Steve job “People who are crazy enough to think that they can change the world are the people that really do” (Apple, Inc. 1997). Arguably, apple Inc. is one of the most innovative technology companies to emerge in the last three decades. Apple has revolutionized the technological industry in some cases, created the industry. One of its co-founders, Steve Jobs, had an extraordinary vision and turned it into reality (Mickey 2013). “Steve Jobs saw the future and brought it to life long before most people could even see the horizon” and his “passionate belief in the power of technology to transform the way we live ... brought knowledge and power that is reshaping the face of civilization” (Finkle 2010). Similarly, Mark Zuckerberg said, “thanks for showing that what you build can change the world” (Finkle 2010). Apple Inc. is currently one of the most successful and innovative technology companies ever.
Haven’t incorporated in 1977 and went public in 1980, around 1996, the world believed that Apple Computer one of the best brand in the world was on its deathbed. The company had fallen out of the top 5 in U.S. sales (Linzmayer, O. W. 2004). The first quarter of 1996 Apple reports of losses upward of $740 million. The remainder of the year was up and down with losses (Apple Inc. 1997). It was a critical time for the company, just four months away from acquisition or bankruptcy, and in desperate need of a miracle (Kahney, 2004). But then they came back with a vengeance (Johnson, k. 2012). In fact, they now seem nearly unstoppable, disrupting more and more markets (Boddie, J 2005). They are the only technology company that has been able to

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