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The Rise Of Neoliberalism

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“The rankings are turning college admissions into a high-stakes, pressure-packed game, in which the goal is to gain bragging rights instead of finding the school that is the best fit,” wrote Andy Ziccarelli in the Notre Dame and St. Mary’s newspaper The Observer. While this is not an inaccurate statement, it is also not shocking. Writers for The New York Times, The New Yorker, and The Atlantic have all written similar articles, saying that U.S. News and World Report (USNWR) Annual University Rankings are bad. But no one seems to be asking the question: how did rankings become so important to both students and universities? The root cause of rankings stems from the rise of neoliberalism. The new neoliberal economic order that was implemented …show more content…
Before Neoliberalism took its hold on the American economic system, we experienced a time period that David Harvey calls embedded liberalism, from the 1950s to the 1960s. During this time period the business cycle was controlled and there were high rates of economic growth. The golden years of embedded liberalism quickly took a turn for the worse as unemployment and inflation rates skyrocketed. The increase in inflation and interest rates scared the upper class elite, because of their seemingly melting piles of money. Neoliberalization became the project that was going to protect the upper class’s money. Neoliberalism took its first big steps in the U.S. when Paul Volcker took command at the U.S. Federal Reserve and changed the focus from full employment in the U.S. to controlling the inflation rate. In the 1980’s Ronald Reagan became president and implemented his own neoliberal policies, working with the Fed to cut regulations and break up unions. The goal of these neoliberal policies was to shift favorable policies away from the labourers and toward big businesses . In the 1990s, the ideology of personal responsibility was promoted in government and was all about pushing off costs of education, medical, and other welfare expenses onto the consumer because it is their “responsibility” to get a proper education in order to be successful …show more content…
University administrators use these neoliberal ideas promoted through rankings to lure students in order to improve their bottom line and increase their paychecks. A trend then shows enormously increasing student debt due to the financial power that universities have in controlling their tuition, in part as a result of rankings (The Ivory Tower). That leads to the implementation of neoliberal ideologies at campuses all over the world that then influence stakeholders at USNWR. USNWR rankings are not simply bad; they are influenced by an economic order that has corrupted the way that we live and has infiltrated the thought process of today's youth. Neoliberal ideology has ruined the way that future generations will receive an education and the price they will have to

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