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The Rising Impact of Social Media on Internet Marketing

In: Business and Management

Submitted By BMerch2015
Words 1392
Pages 6
Brandan Merchant
April 29th, 2015
Professor Piper
Research Paper

The rising impact of social media on internet marketing Social media is a growing industry in our society. From using it as a means of personal communication, to establishing oneself in his/her professional career, it is becoming a critical part within the marketing field. The same concept is applied to businesses in that social media can be a source that establishes their brand image within their respective industries. By way of social media, companies are able to retain information about consumers’ interests, wants, and needs according to what they post on the various social media sites. Not only can companies use social media as an outlet to obtain information in order to determine who would want their product or service, but also as a destination to post special offers and deals based on the consumer’s social media trends. With this being said, social media is an essential tool for all businesses and corporations moving into the technological age of our society.

Establishing your company amongst your target market is a great part of achieving success. Prior to social media becoming such a commodity in our society, companies would use traditional tactics such as flyers and print ad to get their names out there. However, today more and more people have become interactive with social media as an everyday source of news. Now a day’s people are able to access the New York Times through a website rather than go out and purchase the paper in print. This would limit how much people are able to view a company’s advertisement and as a result weaken the level of engagement for consumers. With social media in place and used correctly, companies can reach a multitude of people within the market while establishing a good level of consumer engagement. For example, when a company launches a new

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