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The Salvation Army Essay

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The biggest key part of success for nonprofit organizations is community involvement. Non-profit organizations are known to be dedicated to ending or helping a particular social cause, rather than making a profit for the organization. To grasp the community attention, most nonprofit organizations use an advertisement that shows a dramatic use of modes of persuasion, such as ethos, pathos, and logos. The Salvation Army are known for using modes of persuasion to gather community involvement and awareness. The Salvation Army was founded in London, United Kingdom by Catherine and William Booth in 1865, originally known as East London Christian Mission. (The Salvation Army). The Salvation Army is an international charitable nonprofit organization …show more content…
The dress was first introduced to social topic via blog post on a blogsite known as the BuzzFeed on February 26, 2015 (Salvation). The debate of the actual color of the dress went viral on social networks such as Twitter, Facebook, and Tumblr. The topic was so viral that it received interviews with scientists for the explanation for the differences in perception. While some people saw black and blue and others saw white and gold, the Salvation Army used the dress to focus on a more important issue: domestic violence. In the South Africa Salvation Army campaign, a young Caucasian woman lies on her right side in a white and gold dress. The young lady has dark blue bruises on her legs, a cut on her upper lip, and a black eye. The picture is entitled, “Why is it so hard to see black and blue?” It is statistically proven that a woman is beaten every nine seconds and 39 million women will experience domestic violence in their lifetimes (Vagianos). It was logically from a business point to use a very well-known trending topic to show awareness for domestic violence. The Salvation Army also used pathos to bring emotional feeling towards their nonprofit organization. The advertisement makes a person want to donate or volunteer to help domestic violence victims. If this photo was posted on a billboard, people would stop and see

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