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The Selfishness Of Memes

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The selfishness of ‘memes’ contributes to unifying the human being communities. The word ‘selfish’ and ‘unifying’ seem cannot be used together, however, Blackmore explains, “the term ‘selfish’ here means that […] act only for themselves; their only interest is their own replication” (35). In other words, they are only focusing on spreading and they aim to passing information to as many people as possible. In this view, ‘meme’ can take the role of replicator among the people and the power of ‘selfishness’ allows people to be exposed to the same idea. When people share same things each other, it gives the sense of unity to community. Blackmore introduces the famous song ‘Happy Birthday to You’ as an example to show how the selfishness of meme

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