...TABLE OF CONTENTS CHAPTER 1: FUNDAMENTALS OF COMPUTER SYSTEMS 1 Basic Computer System Model ....................................................................................................... 1 Importance of Computers............................................................................................................... 2 Professional Standards.................................................................................................................... 3 Considerations When Creating Computer Systems........................................................................ 5 Glossary of Terms............................................................................................................................7 Past Exam Questions & Example Answers...................................................................................... 8 CHAPTER 2: DATA REPRESENTATION IN COMPUTERS 9 Units ................................................................................................................................................ 9 Numbers........................................................................................................................................10 Characters .....................................................................................................................................14 Images ..............................................................................................................................
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...PORT SERVICE QUALITY CONCEPT THEORETICAL DETERMINANTS Port service quality may be defined as a product or service that satisfies customer requirements and expectations. According to the Advances project, to secure a quality port service means to secure a service in a reliable, safe, competitive and environment-friendly manner in accordance with customer requirements and the lowest possible level of risks for life, environment, and property. The enhancement of competitiveness, safety, and higher level of port environment protection calls for introduction of a port service quality concept, based on clearly defined term denoting quality, precisely determined requirements the port is required to meet on the market, port basic functions (operational areas), identification of stakeholders and their requirements, and bottle-necks and problems most frequently encountered in port operations. The complexity of the port service quality concept ensues from principal features of services themselves (intangibility, heterogeneity, and inseparability of production from consumption), from the complexity of the port service process of production, as well as from the large number of stakeholders taking part in service production and subjective approach to the understanding of quality. Service quality may be defined from two aspects: the organization-based aspect and the customer-based aspect. Whereas from the organization-based aspect service quality is the basic requirement characterized by...
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...1. The Service Concept: Just like production, service industry is also a vast plot that has its own keen interests and points, though different from production processes but equally important. Similar to production, services also have procedures, and each of them must have to be done properly, at right time and with right care. And these steps, procedures, follow ups need to be defined and recorded properly by the service providers. And here the term helpful, is THE SERVICE CONCEPT. The service concept actually defines the service design, it’s basics, it’s how and what, and helps intervene between an organization’s strategic plan and the customer’s needs. It’s a roadmap which shows an organization’s strategy of winning the customers while leading to its own goals. Service concept is an easy way of defining an organizations strategic plan that also considers customers’ needs. As defined by Edvardsson and Olsson (1996) “The service concept is used to know and investigate the nature of service within or outside the service organization”. The service concept is not limited to marketing or operations of services, but it also highlights its functional divisions and gives a detailed view of the service management. If applied properly, the service concept can be used as a tool to incorporate the different sides of a service organization together. It’s a prototype of what is to be done for customers and how are the organizational goals to be achieved. There are many important decisions...
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...Marketing targeting strategy c. Value proposition d. Factors influencing consumer’s behavior e. Buyer decision process Points Awarded | Assessment Criteria | 18–20 | Student demonstrates superior understanding of the marketing concepts and can apply them to the product/service scenario. Represents A-level work. | 16–17 | Student demonstrates good understanding of the marketing concepts and can generally apply them to the product/service scenario; may have a weak analysis of one or two of the concepts. Represents B-level work. | 14–15 | Student demonstrates an average understanding of the marketing concepts, may not be able to apply them in all instances, or offers analysis that is inconsistent or too generalized. Represents C-level work. | 12–13 | Student demonstrates a poor understanding of the marketing concepts or misses some of the concepts, relies too heavily on text language, cannot apply concepts to the product/service situation. Represents D-level work. | 0–11 | Student does not demonstrate an understanding of the marketing concepts. Represents failing work. | 2. Product review (Section A.2, a–f) (20 points maximum) a. Levels of product/service b. Type of product/service c. Product/service life cycle d. Benefits/features...
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...Public Opinion Research) E) CASRO (Council of American Survey Research Organizations) Answer: B Difficulty: Easy Objective: 1 Question type: Concept Course LO: Define the nature and role of marketing research 2) The marketing research industry has a certification program for marketing researchers, and this certification program is hosted by: A) American Marketing Association. B) Research Certification Board. C) Marketing Research Corporation. D) Marketing Research Association. E) Association of Specialized and Professional Accreditors. Answer: D Difficulty: Easy Objective: 1 Question type: Concept Course LO: Define the nature and role of marketing research 3) What did the Marketing Research Association do in 2005 that changed the credentialing of marketing research professionals? A) They brought a lawsuit against several practitioners who were not qualified to practice marketing research. B) They required all practitioners to take a test on qualitative research methods. C) They created the Professional Researcher Certification program. D) They required all AACSB accredited colleges to offer a course in marketing research. E) Nothing has been done; one of the problems the industry has is that there is no credentialing program. Answer: C Difficulty: Moderate Objective: 1 Question type: Concept Course LO: Define the nature and role of marketing research 4) Who, among the following, is given...
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...Finnish Project Management Championships 2010 Technical case Case OleanTek: scheduling, resourcing and costs for a new service business launch project OleanTek is a medium-sized technology-based firm with its core business in equipment and system deliveries for large engineering industry clients. Its three strategic customers have increasingly requested maintenance services after the actual equipment and system deliveries, and these services have so far been carried out by the side of other duties by the technical staff. OleanTek’s leaders have noticed that maintenance could be implemented also in the form of more strategic service business that could complement the company’s offering and generate important benefits to other customers, too. OleanTek has decided to invest in a new service business launch project to plan and test four basic service concepts concurrently: corrective maintenance, preventive maintenance, spare parts service, and modernization. The project starts with delimiting the service offering and ends with planning the broader service launch process; the actual marketing and broader launch of new services are excluded from the project. Paul Lander, the maintenance manager, has been selected as project manager for the project. He is well acquainted with OleanTek and its clientele already. Paul has noticed that it is very difficult to plan the project with detail as most of the tasks include a lot of uncertainty due to their ambiguous content and novelty and...
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...feature and showing them the pros and cons. But when it involves selling a concept which hardly has anything tangible to show it turns out to be more troublesome. First understanding what a concept selling process is and then we understand it through an example of a concept called FTWZ (Free trade warehousing Zone) Concept Selling- A type of marketing that uses the idea that consumers left to their own devices are unlikely to purchase a particular product. The concept selling approach is often advanced by a business as a justification for being especially aggressive in their marketing campaigns to promote sales. Concept selling is simply taking a product and selling it on the basis of an idea, making it more palatable to the customer. It is painting a word picture to the prospect, letting them visualize a certain situation. Concept selling vs Product selling. So what is the big difference ! “The number one thing when using Concept selling vs Product selling is that it creates a form of communication that gets the prospects attention. You are communicating an idea that makes more sense for your prospect to understand and relate to. In other words, it becomes more palatable to the prospect.” FTWZ- Fee trade warehousing Zone A Free Trade & Warehousing Zones (FTWZ) is a special category of Special Economic Zones with a focus on trading and warehousing. Selling of this unique concept is an interesting case study to analyse which includes a lot of challenging...
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...Innovative Urban Transport Concepts 1 Co pt C cepts Concepts NICHES is a Coordination Action funded by the European Commission under the Sixth Framework Programme for R&D, Priority 6.2 Sustainable Surface Transport Index Learn from Innovative Experiences with NICHES New Seamless Mobility Services Urban Lift-sharing Services Public Bicycles ..................................................................... 3 4 4 6 8 10 10 12 14 16 16 18 20 22 22 24 26 28 ..................................................................................................................................... ....................................................................................................................................................... .................................................................................................................................................................................................... Call-a-bus Services ................................................................................................................................................................................... Innovative Approaches in City Logistics Space Management for Urban Delivery Inner-city Night Delivery ........................................................................................................ ................................................................................................................
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...simply: Marketing is the delivery of customer satisfaction at a profit. © Copyright 1999 Prentice Hall Instructor’s Visual Index Kotler/Armstrong Chapter 1: Marketing in a Changing World Core Marketing Concepts Core Marketing Concepts Needs, wants, and demands Products and Services Core Core Marketing Marketing Concepts Concepts Markets Value, satisfaction, and quality Exchange, transactions, and relationships What Motivates a Consumer What Motivates a Consumer to Take Action? to Take Action? • Needs - state of felt deprivation for basic items such as food and clothing and complex needs such as for belonging. i.e. I am thirsty • Wants - form that a human need takes as shaped by culture and individual personality. i.e. I want a Coca-Cola. • Demands - human wants backed by buying power. i.e. I have money to buy a Coca-Cola. © Copyright 1999 Prentice Hall Instructor’s Visual Index Kotler/Armstrong Chapter 1: Marketing in a Changing World What Will Satisfy Consumer’s What Will Satisfy Consumer’s Needs and Wants? Needs and Wants? • Products - anything that can be offered to a market for attention, acquisition, use or consumption and that might satisfy a need or want. • Examples: persons, places, organizations, activities, and ideas. • Services - activities or benefits offered for sale that are essentially intangible and don’t result in the ownership of anything. • Examples: banking, airlines, haircuts, and...
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...because currently the government does not permit credit card charges over the internet. However, the ISPs in Bangladesh do have the technology for e-commerce, and are anticipating governmental approval within the next year. Prime Bank Ltd. offers all kinds of Commercial Corporate and Personal Banking services covering all segments of society within the framework of Banking Company Act and rules and regulations laid down by our central bank. Diversification of products and services include Corporate Banking, Retail Banking and Consumer Banking right from industry to agriculture, and real state to software. Six categories of new products-Prime Bank’s looking for an Addition In New Product Development process usually the possible product developments are: a. New-to-the-world products b. New product lines c. Additions to existing service lines d. Improvements and revisions of existing products e. Repositioning f. Cost reductions Prime Bank has followed the Addition to their existing product lines. They have followed the responsiveness of the “In House Online Banking” to bring to the customers in this regard. Also changing the motive of the innovation in their existing banking services could bring them a meaningful fruit to their operation. Challenges in New - Product Development Prime Bank has failed to get the market leading position for its delayed performance in the activities to get it to the highest possible position in the...
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...Improved Matchmaking Algorithm for Semantic Web Services Based on Bipartite Graph Matching Umesh Bellur, Roshan Kulkarni Kanwal Rekhi School of Information Technology, IIT Bombay umesh@it.iitb.ac.in, roshan@it.iitb.ac.in Abstract The ability to dynamically discover and invoke a Web Service is a critical aspect of Service Oriented Architectures. An important component of the discovery process is the matchmaking algorithm itself. In order to overcome the limitations of a syntax-based search, matchmaking algorithms based on semantic techniques have been proposed. Most of them are based on an algorithm originally proposed by M. Paolucci, et al. [21]. In this paper, we analyze this original algorithm and identify some correctness issues with it. We illustrate how these issues are an outcome of the greedy approach adopted by the algorithm. We propose a more exhaustive matchmaking algorithm, based on the concept of matching bipartite graphs, to overcome the problems faced with the original algorithm. We analyze the complexity of both the algorithms and present performance results which show that our algorithm performs as well as the original. 1 Introduction Loose Coupling is an important principle underlying Service Oriented Architectures. One aspect of loose coupling is the ability to invoke a service provider with little (or no) prior knowledge about it. The publish-find-bind architecture is intended to facilitate this process. Service providers create WSDL [9] descriptions and...
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... ITILFND01 Service Management as a practice The purpose of this unit is to help the candidate to define Service and to comprehend and explain the concept of Service Management as a practice. 01-1. Describe the concept of Good Practice (SS 1.2.2) 01-2. Define and explain the concept of a Service (SS 2.2.1) 01-3. Define and explain the concept of Service Management (SS 2.1) 01-4. Functions and Processes (SS 2.3, 2.6.1, SD 2.3, SD 3.6.4, ST 2.3, SO 2.3, 3.1, CSI 2.3) 01-5. Explain the process model and the characteristics of processes (SD 2.3.2, 3.6.4) The recommended study period for this unit is minimum 45 minutes ITILFND02 The Service Lifecycle The purpose of this unit is to help the candidate to understand the value of the Service Lifecycle, how the processes integrate with each other, throughout the Lifecycle and explain the objectives and business value for each phase in the Lifecycle 02-2. Structure, scope, components and interfaces of the Service Lifecycle (SS 1.2.3 All ) 02-3. Account for the main goals and objectives of Service Strategy (SS 1.3) 02-4. Account for the main goals and objectives of Service Design (SD 2.4.1, SD 3.1) 02-5. Briefly explain what value Service Design provides to the business (SD 2.4.3) 02-6. Account for the main goals and objectives of Service Transition (ST 2.4.1) 02-7. Briefly explain what value Service Transition provides to the business (ST 2.4.3) 02-8. Account for the main goals and objectives of Service Operations (SO...
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...of net position in a format that displays assets, plus deferred outflows of resources, less liabilities, less deferred inflows of resources, equals net position. True False | 2. | Internal service funds of one government may not provide goods or services, on a cost-reimbursement basis, to other governments. True False | 3. | Revenues of internal service funds should be recognized only when they are expected to be available in time to pay current liabilities of the fund. True False | 4. | Internal service funds should account for operating expenditures on the accrual basis. True False | 5. | Internal service funds account within the fund for any long-term liabilities to be serviced from revenue derived from fund operations. True False | 6. | Internal service funds should not account for depreciation of capital assets used in their operations, since this would, in effect, charge the government twice for the same assets. True False | 7. | Internal service funds are intended to operate on taxes or other financing sources authorized by the legally enacted revenue budget for each year; therefore, they are classified as governmental funds. True False | 8. | The net position of an internal service fund consists of contributed equity and reserves for assets that will not be converted into cash in the normal operation of the fund. True False | 9. | In the information for the Supplies...
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...Best Service Encounter Journal Paper Objective: To evaluate critical aspects of a distinctive positive service encounter from your own perspective as a customer and as a services marketer. Directions: The purpose of the service encounter journal paper is to analyze the service encounters from a customer’s point of view (with you as the customer now knowledgeable about service marketing). This paper will be 3 pages maximum, typed, double spaced in which you will write about the organization that provided you with the best service of any organization you encountered in the last six months. Requirements: Based on your reading of the textbook and issues we have discussed in class, diagnose what went right in the encounter using terms and concepts learned. Identify key concepts that were likely responsible for the positive experience (which gaps were minimized). Remember to diagnose this situation using the concepts learned in class. Use concepts from the class to support your discussion, this is an exercise to see how you can apply concepts learned in class and identify them as likely causes in a real life positive situation. Demonstrate your knowledge of services marketing concepts by discussing what this organization does that makes it successful. Be selective and focus on the most important issues, as this paper is limited to a maximum of 3 pages. Grading Criteria: The grading criteria used for evaluating your paper include: your ability to relate material...
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...National Income in India, Concept and Measurement General Economics National Income • National income is the money value of all the final goods and services produced by a country during a period of one year. National income consists of a collection of different types of goods and services of different types. General Economics: National Income in India, Concept & Measurement 2 National Income • Since these goods are measured in different physical units it is not possible to add them together. Thus we cannot state national income is so many millions of meters of cloth. Therefore, there is no way except to reduce them to a common measure. This common measure is money. General Economics: National Income in India, Concept & Measurement 3 Basic Concepts in National income • Gross domestic product • Gross domestic product at constant price and at current price • Gross domestic product at factor cost and Gross domestic product at market price General Economics: National Income in India, Concept & Measurement 4 Basic Concepts in National income • • • • Net domestic product Gross national product Net national Product Net national product at factor cost or national income General Economics: National Income in India, Concept & Measurement 5 Gross Domestic Product • Gross domestic product is the money value of all final goods and services produced in the domestic territory of a country during an accounting...
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