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The Southwest Way: Leadership, Power, Motivation

In: Business and Management

Submitted By muchak
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Pages 7
The Southwest Way: Leadership, Power, and Motivation

When Herb Kelleher and Rollin King founded Southwest Airlines in 1971, their mission stated the “dedication of the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit” (Smith, 2012). With that mission in mind, Herb Keller and Rollin King managed to make Southwest the only profitable airline in the United States (Smith, 2012). Southwest’s mission is not the only reason why the airline continues to grow. Without the way, Herb Kelleher former CEO of Southwest, had developed a particular leadership style, power base, and a set way the organization motivates its’ work force, the company would not be as successful as it is today.
Leadership is “the ability to influence a group toward the achievement of a vision or set of goals” (Robbins & Judge, 2011, p. 377). When examining Kelleher’s leadership, he possesses two different leadership styles which both have similar characteristics. The first leadership style that Kelleher posses is a transformational leadership style. A transformational leader is a “leader who inspires followers to transcend their own self-interests and who are capable of having a profound and extraordinary effect on followers” (Robbins & Judge, 2011, p 391). Transformational leaders tend to communicate high expectations, promote intelligence, and give personal attention by coaching. The second leadership style Kelleher possesses is servant leadership style. “The focus of servant leadership is on others rather than upon self, and on an understanding of the role of the leader as a servant” (Stone, Russell, & Patterson, 2003). The characteristic of this leadership style is that the leader focuses on the well being of the “servants” and not of himself/herself. Southwest’s biggest focus when it comes to their mission is...

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