...STARBUCKS COFFEE CORPORATION SOCIAL RESPONSIBILITY STRATEGY JJT2 SOCIAL RESPONSIBILITY TASK 1 Unknown Introduction Starbucks Coffee Corporation is a world renowned Fortune 500 company headquarter in Seattle, Washington USA. It was founded in 1971 with the sole mission to bring the unique Italian coffee experience to the masses. Its CEO Howard Shultz has successfully created a company brand where customers identify its coffee to a distinctive and premium experience. Starbucks Coffee currently has over 18,000 stores worldwide across 60 countries on six continents, and with a market capitalization of over $USD 50 billion. Ranked in American Express/SAP survey as 49 of the Top 100 global retailers, and consistently on the list as one of the best global corporations to work in Forbes magazine, the Starbucks brand is synonymous with success (Starbucks: Global Coffee Giant Has New Growth Plans. 2013). Starbucks Coffee Corporation’s Stewardship in how it conduct Business Starbucks leadership knew that its frontline workforce, or its retail store workers such as baristas, shift managers, and store managers are at the heart to success for the company. Treating the frontline workers well will ensure happy employees who will in turn safeguard the image and values that the company stand for, which keep customers loyal to the brand. Working in the retail sector typically comprise of poor benefits, non-existent or poor healthcare, and low pay. However, Starbucks is one of the very few retail...
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...opportunities for Starbucks to be successful and effective. CHANGES IN THE LEADERSHIP TEAM Starbucks is now undoubtedly the leading coffee seller in the world. Its mission statement has transformed over time because the leaders of Starbucks recognize they have profound influence over communities and the world around them. In general, the company recognizes that leadership is not only about supporting a company’s growth, but also about helping communities and societies grow into better places. THEORIES CONTRIBUTING TO SCHULTZ’S SUCCESS Schultz’s management of Starbuck reflects his embodiment of many different theories. Through his intellectual stimulation and consideration, Schultz is responsible for providing a structure for employees to thrive and innovate. This transformational leadership creates an efficient, revolutionary, and inspiring culture that has formed Starbucks into the most successful coffee company in the world. FACTORS INFLUENCING STARBUCKS’ GROWTH There are many factors affecting Starbucks' initial success as a corporation: Schultz's first exposure to Starbucks as an isolated Seattle coffee business, his trip to Italy, and the entrepreneur's experience with venture capital. Schultz was able to stay focused on his goal and mission for Starbucks. By maintaining his focus, he was able to develop the competitive advantage that keeps Starbucks successful and innovative. PREDICTIONS FROM CHANGES IN CORPORATIONS Starbucks is praised for its...
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...there is one corporation that has expanded in diversity globally. Starbuck’s is one of the largest coffee companies in America and a cross the world that is diverse culturally. So, how does Starbucks utilize its cultural intelligence to increase the awareness of diversity in the workplace? Is workplace diversity important to employees at Starbucks? Starbucks’ believe that to operate successfully in a global marketplace, embracing diversity in every aspect of their business is absolutely essential (www.starbucks.com). Diversity is something that brings everyone together, race, gender, religion, cultural background, experience etc… Diverse workplaces do the same as well, learning from one another and being able to work in an environment with different ethnicities. Diversity brings opportunities within the organization and the learning capability increase from the many cultures. By Starbucks being a global corporation, the company has to maintain their diversity not just for the workplace but also for the community. In this paper I will describe and explain the foundation of Starbucks Company, and how diversity is implemented in the workplace. I will also discuss how diversity is implemented in my work organization and my opinion of the importance of diversity in a workplace. With supportive documentation that will explain the how effective diversity is in the workplace and how it Starbucks is known for their workplace diversity. Introduction Starbucks was founded in...
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...Starbucks Global Management Marlene M. Christian American Military University Starbucks Global Management When you hear the name Starbucks, people around the world know that Starbucks is known for coffee. How did Starbucks become so well known globally? It’s all in its global management. According to Brown and Gutterman (2003), “Even the best product or the most talented group of product developers cannot succeed without good company management and an appropriate organizational structure” (p. 88). Management and organizational structure are demanding and should always be included in a global business plan (p. 88). Starbucks’ organizational structure is a vital part of its organization and is a critical area that determines its organizational success in the restaurant industry (Successful Application of Organizational Behavior: Starbucks, 2009). In developing a business plan for global operations, there are crucial decisions that must be made regarding the overall organization of the company (Brown & Gutterman, 2003, p. 91). Procedures must be put in place for the circulation of information (p. 91) and Starbucks’ communication behavior has made this corporation successful (Successful Application of Organizational Behavior: Starbucks, 2009). In addition, the organization must have a vested interest in management’s ability to make decisions that may arise in a specific region or country (Brown & Gutterman, 2003, p. 92). Communication in the Starbucks...
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...Review of Starbucks: A Step Above DeVry University Review of Starbucks: A Step Above The product I chose to review is the Starbucks Corporation; the Starbucks Corporation is an American global coffee company and Italian-style coffeehouse chain based in Seattle, Washington ("Starbucks," 2012). Starbucks is the largest coffeehouse company in the world, with 19,972 stores in 60 countries, including 12,937 in the United States, 1,273 in Canada, 971 in Japan, 790 in the United Kingdom, 657 in China, 453 in South Korea, 356 in Mexico, 276 in Taiwan, 200 in the Philippines, 158 in Thailand and 1 in India ("How many Starbucks," 2012) . The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by coffee roasting entrepreneur Alfred Peet, whom they knew personally, to sell high-quality coffee beans and equipment ("Starbucks," 2012). Let’s take a look at how and why Starbucks is a step above the competition and on a straight path of success. Starbucks not only sells amazing coffee blends and delectable pastries but as a corporation always looking for ways to stay ahead. I want this review to be more than just a review of coffee, this is a review of Starbucks as a corporation and how they use their position to make the communities they serve better places. Starbuck defines corporate responsibility and fairness. The most amazing observation about...
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...Starbucks Corporation: An Extensive Analysis By: Muhammad Almuhanna Andre Johnson-Payne Jessica Pope Natalie Schiefer Jordan Sprague Management 429 – Dr. Yu Liu April 16, 2012 Table of Contents Brief Introduction & Key Issues 3-4 External Analysis 4-5 Internal Analysis 5-7 Analysis of Business Level Strategy 7-8 Analysis of Corporate Level Strategy 9-11 Recommendations 11 References 12 Appendix 13 Brief Introduction & Key Issues Starbucks opened their first location in Seattle, Washington in 1971. Since then, the company’s main focus has been to ethically source and roast the highest quality Arabica coffee beans in the world. The company’s mission is “to inspire and nurture the human spirit, one person, one cup and one neighborhood at a time.” They achieve this by having more than 17,000 locations around the globe and being the world’s largest premium specialty coffee retailer (Starbucks Corporation, 2012). Starbucks was founded by three acquaintances: an English teacher, a history teacher, and a writer. The three were inspired by entrepreneur Alfred Peet, Dutch American entrepreneur and the founder of Peet's Coffee and Tea in Berkeley, California. The name Starbucks is taken from Moby Dick, after the name Pequod was rejected by one of the cofounders. Therefore, the company was named after the chief mate on the Pequod, Starbuck. Their logo is inspired by the sea featuring a twin tailed siren from Greek myths (Starbucks Corporation...
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...CHAPTER ONE INTRODUCTION I. Company Profile Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. Starbucks’ Italian style coffee, espresso beverages, teas, pastries and confections had made Starbucks one of the greatest retailing stories of recent history and world’s biggest specialty coffee chain. In 2003, Starbucks made the fortune 500. II. Current Performance Starbucks has attracted the attention of many major companies around the world as it has done an eye catching performance in the recent years and the conditions has helped a lot to achieve its goals to become a major global player. Nowadays, many of the major global companies are interested in working with Starbucks in joint ventures which brings in good news for the company with a hope of further spreading its roots strongly in the world market...
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... 08 Fall 08 Fall Exercise A - Starbucks in US: strategies and core competencies GROUP 6 Exercise A - Starbucks in US: strategies and core competencies GROUP 6 Thijs Bavelaar - 091698 Carlijn Swagemakers - 120014 Sam Verlaat - 111449 Bas Vliegen - 122959 Thijs Bavelaar - 091698 Carlijn Swagemakers - 120014 Sam Verlaat - 111449 Bas Vliegen - 122959 Executive summary Within this report the Starbuck’s Corporation is being analyzed, in this way the company can be positioned on how they are performing within the competitive set. Through research Starbucks’ core competencies are found, and on elaborated. Those competencies are researched in the competitive set with the main competitors of Starbucks’ as well, via basic benchmarking there has been determined where Starbucks is within the market. Table of Contents Introduction 4 Core competencies 5 Key competitors 9 Competitive advantages 11 Communication within organization 12 Competency - strategy matrix 13 Conclusion and recommendations 14 Bibliography 15 Appendices 19 Appendix 1: Value chain analysis 19 Appendix 2: SWOT analysis 22 Appendix 3: Functional analysis 25 Appendix 4: VRIO analysis 26 Introduction The purpose of this paper is to analyze both Starbucks’ strategies and core competencies, and use this analysis to assess the degree of synergy between the two. First, the core competencies of Starbucks, specified to the US, are identified and presented...
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...Starbucks: Environmental Factors Dusti Snaith MKT/421 November 21, 2011 Creig Foster Starbucks: Environmental Factors Starbucks opened its first store in 1971 located in Seattle, Washington (Starbucks Corporation, 2011). The company quickly grew to the public company it is today. As of July 2011, Starbucks has more than 17,000 stores. With this growth has come environmental, social and ethical responsibility. Starbucks strives to continually do business in a socially, environmentally friendly, and ethically responsible way. Global & Domestic Environmental & Economic Factors Starbucks is affected by many high-level domestic and global environmental and economic factors. Making marketing decisions with these factors in mind help Starbucks succeed. Many people are suffering from job loss which has led to the loss of homes. Marketing in times of economic crisis needs to be sensitive to these situations. Starbucks is historically high priced, but since the economic crisis, they have made some pricing changes that help keep their customers. Starbucks is an international organization. Stock prices are falling and investors and lenders are increasingly conservative. As a publically traded company, Starbucks is required by law to disclose financial numbers. Investors are disappointed in falling sales and new investors are reluctant to buy stock. Starbucks is feeling the negative impacts of a down economy. Marketing in a down economy requires flexibility...
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...Starbucks - Segmentation and Target Market Paper MKT 571 March 11, 2014 Starbucks - Segmentation and Target Market Paper Company History Starbucks Corporation is the largest coffeehouse company in the world. Offering the world’s finest fresh-roasted whole bean coffees, this global American company’s history began with the opening of a single store in Seattle Washington’s Historic Pike Place Market in 1971 (Starbucks Corporation, 2014). Inspired by a roasting entrepreneur Alfred Peet, the founders, English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker created the current Starbucks name and green and white Siern Greek Mythology logo (Madison, 2011). Inspired from early traditions in coffee trade and the first mate from the novel Moby Dick, the unusual company and logo emerged. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) first experienced coffee and was drawn to join Starbucks a year later. In 1983, after travels to Italy and becoming captivated by Italian coffee bars, Schultz brought back the Italian coffeehouse traditions to the United States (U.S.) (Starbucks Corporation, 2014). Schultz’s romance with the coffee experience had begun and within a few years he sought local investors and purchased Starbucks. Since Schultz’s purchase, Starbucks has partnered and dissolved its partnership with Kraft, added free Wi-Fi to their stores, placed product on supermarket shelves, partnered with Apple for an iTunes...
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...Starbucks Coffee Company Linda Estes American InterContinental University Principles of Accounting I Dr. Felicia Olagbemi November 30, 2012 Abstract Many companies have to follows the regulation of GAAP that are set by FASB. Starbucks as adapts and agree to do what the GAAP principles and standards which can affect Starbuck dignity. I will introduce what Starbucks is all about where it started from, GAAP and description of the account principles, cost, revenue and matching for Starbucks Company. Show the application of GAAP in cost recording, revenue recognition, and the matching expenses and revenues. Basically show how Starbucks became a million dollar company. Give a description of their recent accounting standards and pronouncement of the company. Describes how the assertion of internal controls of the company financial statements. Starbucks Coffee Company Introduction/Background Information The founder and CEO of Starbucks Corporation is Howard Schultz. Howard Schultz is a man of vision who turned and unknown coffee company in Seattle Pike Place Market into a large global coffee and the most want and best respected brands to have. (Moe, m 2006) The first store open was in 1971. Starbucks got a new name in 1987 when Schultz Company, II Giornale brought Starbucks and change the name to Starbucks Corporation, at that time it was only 17 stores open. Today, with more than 17 thousands stores in 50 nations, Starbucks has the best roaster coffee and retailer of all...
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...individuals a great deal of transparency into the activities of their ideal employer. The surfacing of world issues in recent years, ranging from the effects of global warming on the environment to widespread poverty, has forged in the collective business ethos a new trend towards sustainable business practices. Additionally, with the recent decades’ emergence of women and visible minorities in the workforce, ethical questions regarding gender equality and racial discrimination have inevitably emerged into the spotlight of ethical scrutiny. This recent leaning towards transparency and sustainability has made it harder than ever for corporations to avoid the public witch hunt for ethical misconduct. Indeed, as students nearing graduation, a great uncertainty towards our future looms over us us with each day bringing a new controversy as to who to work for and who to avoid. The present paper seeks to compare Starbucks Coffee Company as a more favourable company to work under when compared to the controversial ExxonMobil on the ethical grounds of employee rights, supply chain regulations, and environment and community engagement STARBUCKS – SUPPLY CHAIN With an increasingly important mandate, the issue of Supply Chain Management is quickly becoming a prime question of transparency and respect for human dignity. For any corporation, both consumers and employees demand to know how their products are sourced, whether the process is sustainable, and if it gives producers their due. The alarming...
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...Introduction………………………………………………………….…….... 3 2.0 Starbucks……………………………………….….……………….…….. …4 2.1 Starbucks and farmer loans………………….….…………………..……. 6 2.2 Starbucks Share Planet…………………………..…………………..….... 7 2.3 Reducing Energy Use……………………………..…………………..…. .8 2.4 Reducing Water Use……………………………….…………………..… 9 2.5 Recycling……………………………………………..………………..... 10 2.6 Starbucks and Competitors……………………………………………… 11 3.0 Conclusion………………………………………………..….....………….. 12 4.0 References………………………….…………………....…………….. 13 Appendix……………………………….…………………..……………… 15 1.0 Introduction Google image, Healthy people,2010 :http://www.healthypeople.gov/document/html/volume1/08environmental.htm Nowadays we are facing with environmental and ecological problems which lead us to such effect like air pollution, acid rain, ozone depletion, smog, water pollution, overpopulation, animal extinctions and forest destruction. But people are so blind that they do not want to see how they are destroying our Earth and they do not even try to change themselves; they think that for each problem there is specific organization which will solve it or government whose responsibility is to protect their own nations. Very sad to say, that most of population are taking our “home nature” for granted. They want to consume and never contribute, so here is a base of problem that is why many people suffering from global warming which lead climate change...
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...Stakeholder Analysis 3.1 Ethical theory Section 2 4.0 Dilemmas 4.1 Starbucks Cup Recycling 4.2 Starbucks Coffee Bean 4.3 The Dorosin Issue 4.4 Breastfeeding in Starbucks 4.5 Financial Loss 4.6 Starbucks Water Waste Section 3 5.0 Best practice 5.1 Official Website / information 5.2 Stakeholders 5.3 Environment 5.4 CSR – Corporate Social Responsibility Section 4 6.0 Recommendations 1.0 Methodology In this report will show that the ethical issues facing by Starbucks and the solution which can help Starbucks overcome the issues of Starbucks facing. Except researched the official website of Starbucks, but also viewing external agencies and individuals, journals and text books. Based on these sources, so author will be able provide an overview with objectivity of Starbucks organization. Besides, author appoints a stakeholder analysis, appropriate theory for state the better ways for Starbucks organization. In the beginning, it will show the company history, background and principles of the Starbucks organization. Based on these information can be enhance reader more understanding the Starbucks organization and find out what has been done or done in future and why Starbucks make these decisions. 2.0 Introduction Business Ethics can be define as the examination of the variety of problems that can arise from the business environment, and how employees, management, and the corporation can deal with them ethically. Problems such as fiduciary responsibility...
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...DEVELOPMENT How corporations and nongovernmental organizations can work together, illustrated with examples from the Fair Trade movement. Corinne Damlamian “Senior Honors Thesis” “Submitted to the Philosophy, Politics, and Economics Program at the University of Pennsylvania in Partial Fulfillment of Requirements for Honors” Thesis Advisor: Professor David Ludden May 2006 ~ Acknowledgements ~ I would like to express my appreciation and thanks to my thesis advisor, Professor Ludden of the History Department for his guidance and advice this semester. Thank you also to Dr. Danielle Warren of the Wharton School Legal Studies Department, for taking the time in her busy end-of-semester schedule to read my paper and give me much appreciated feedback. Finally, I wish to express my gratitude to my friends and family for their encouragement and support. Special thanks to my parents, especially to my mother for being the person who first sparked my interest in sustainable development which has driven me to write this paper. 1 TABLE OF CONTENTS Introduction PART I: Corporate-NGO partnerships in general A- The emerging trend of corporate-NGO partnerships B- Benefits of corporate-NGO partnerships C- Difficulties of partnerships and requirements for successful implementation PART II: Corporate-NGO partnerships in the ethical trade movement A- Lessons drawn from the Body Shop’s Community Trade Program B- Case study of a successful partnership in Sustainable Coffee: Starbucks and...
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