...Business Ethics: Case Study 2: Starbucks’ Mission: Social Responsibility and Brand Strength 1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Starbucks has been so concerned with social responsibility because of the reduce its Eco-friendly mark and as became tangled with the community. Also it is important to the corporate because of its ethical corporate should improve in the stretched period of time. Consumers’ feels worthy about conveying business to social responsible companies and the organisation’ impression are good about working there and makes organisation provide much better consumer service. 2. Is Starbucks unique in being able to provide a high level of benefits to its employees? Starbucks is irreplaceable in actually able to offer a high level of benefits to its organisation. Many businesses do not deliver organisation with many profits. Starbucks understands how important its organisation is and that they are the face of the corporate. Happy organisation creates good consumer service understandings and repeat business. It seems like a lot of businesses oversee their internal consumer too often. 3. Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that consumer want? Starbucks express growth is exceptional to both its ethical and socially accountable activities and it providing products...
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...a good business acumen which make for better business ability and reputation. When you learn you do better, you think better and you will be better Become a Better Businessman and Human Being Being (Studying business ethics changes outlooks and influences behavior. Ethics provides a set of terminology and a conceptual framework with which you can think and talk about ethical issues. Studying business ethics will help you weigh the potential consequences of your business decisions, and it will teach you to make moral distinctions and avoid common fallacies that people often fall into when making decisions). * when you are in business you are the business, you have to belive that everything that happen in the busness is your responsibility. and is a reflect on you. so with that in the light of knowledge it in necessary to get training, training and more Training the result is a business operated by a well versed person with up tp date...
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...Sanne Bruhn-Hansen Supervisor: Tomasz A. Fediuk Corporate Social Responsibility & Starbucks BAMMC – BA Thesis May, 2012 Corporate Social Responsibility – A case study of Starbucks’ CSR communication through its corporate website Bachelor Thesis in Marketing and Management Communication Sanne Sanne Bruhn-Hansen CPR: XXXXXX-XXXX Supervisor: Tomasz A. Fediuk No. of characters: Thesis: 54,329 Abstract: 3,492 Page 1 of 42 Sanne Bruhn-Hansen Supervisor: Tomasz A. Fediuk Corporate Social Responsibility & Starbucks BAMMC – BA Thesis May, 2012 Abstract Organizations today are experiencing increased pressure from their surrounding environments to act as good social citizens while still being profitable. Acting social and ethical responsible has become an expectation rather than a differentiation strategy to obtain organizational legitimacy. Therefore, this thesis examines how the very successful global coffee company, Starbucks, communicates its CSR initiatives through its corporate website. The aim is to investigate what is communicated, what different online communication channels are utilized, as well as how the communication is framed to target different stakeholder groups. In the first part of the report, after stressing the relevance of engaging in CSR activities and the importance of effective CSR communication, Schwartz & Carroll’s (2003) Three Domain Approach for CSR motives is briefly introduced. This gives an overview of why companies engage in CSR...
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...STARBUCKS CORPORATION: SERVING MORE THAN COFFEE Wake up and smell the coffee—Starbucks is everywhere! As the world’s No. 1 specialty coffee retailer, Starbucks serves more than 25 million customers in its stores every week. The concept of Starbucks goes far beyond being a coffeehouse or coffee brand. It represents the dream of its founder, Howard Schultz, who wanted to take the experience of an Italian—specifically, Milan— espresso bar to every corner of every city block in the world. So what is the Starbucks experience? According to the company: You get more than the finest coffee when you visit Starbucks. You get great people, first-rate music, a comfortable and upbeat meeting place, and sound advice on brewing excellent coffee at home. At home you’re part of a family. At work you’re part of a company. And somewhere in between there’s a place where you can sit back and be yourself. That’s what a Starbucks store is to many of its customers—a kind of “third place” where they can escape, reflect, read, chat, or listen. But there is more; Starbucks has embraced corporate social responsibility like few other companies. A recent Starbucks Corporate Social Responsibility Annual Report described the company’s views on social responsibility: Starbucks defines corporate social responsibility as conducting our business in ways that produce social, environmental, and economic benefits to the communities in which we operate. In the end, it means being responsible...
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...Running Head: Starbucks Starbucks Case Analysis Victor F. Hogan The George Washington University PSPR 6210: Corporate Social Responsibility July 15, 2012 Starbucks serves a total of four billion paper cups to their customers each year. During Earth Month 2010, Starbucks created a way for their customers to make an environmental impact and try reusable mugs. If one Starbucks customer switches to reusable mugs, then that one person saves seven trees each year. The Starbucks public relations team developed an integrated communications campaign focused around five key phases that underscored the company’s support for environmental responsibility and a premier customer experience. Through research done by Edelman, Starbucks found that the number one issue consumers’ care about is the environment, and nearly two-thirds of consumers are more likely to trust brands that are socially and ethically sound. Starbucks found that through their website, MyStarbucksIdea.com, that recycling and cups were the top socially responsibility ideas. With the millions of people that visit Starbucks’ 16,000 locations around the world, the company decided that they would put their mass appeal to good works and help along with the green movement. Starbucks recycled cup promotion in recognition of Earth Month 2011 was meritoriously conveyed due to the corporations strategic “green” initiatives. The company...
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...Dilemmas 4.1 Starbucks Cup Recycling 4.2 Starbucks Coffee Bean 4.3 The Dorosin Issue 4.4 Breastfeeding in Starbucks 4.5 Financial Loss 4.6 Starbucks Water Waste Section 3 5.0 Best practice 5.1 Official Website / information 5.2 Stakeholders 5.3 Environment 5.4 CSR – Corporate Social Responsibility Section 4 6.0 Recommendations 1.0 Methodology In this report will show that the ethical issues facing by Starbucks and the solution which can help Starbucks overcome the issues of Starbucks facing. Except researched the official website of Starbucks, but also viewing external agencies and individuals, journals and text books. Based on these sources, so author will be able provide an overview with objectivity of Starbucks organization. Besides, author appoints a stakeholder analysis, appropriate theory for state the better ways for Starbucks organization. In the beginning, it will show the company history, background and principles of the Starbucks organization. Based on these information can be enhance reader more understanding the Starbucks organization and find out what has been done or done in future and why Starbucks make these decisions. 2.0 Introduction Business Ethics can be define as the examination of the variety of problems that can arise from the business environment, and how employees, management, and the corporation can deal with them ethically. Problems such as fiduciary responsibility, corporate social responsibility, corporate governance...
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...CSR Within Starbucks [pic] Written By: Ashley Benton Charles Yeung Karin Sigl Krishna Oedjaghir Virginie Laroque Hong Kong Baptist University Cross-cultural and Comparative Management BUS 3690 Prof. Anne Marie Francesco 1 Introduction "The future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive." Paul Hawken In a world, where more and more interest in performance in sustainability, in moral defensibleness, in the operational activities of companies is developed, there takes place a change from the only profit-oriented firm to a more environmentally oriented, pro bono targeted firm. This change can be seen all over the world and it has generated the term Corporate Social Responsibility (CSR). CSR is the activity of companies in matter of the environmental, the social and operational responsibilities. While achieving high profits might have been the only interest some years ago, the demand by share- and stakeholders for a good CSR-performance is now gradually increasing. In that matter, stakeholders could be (Ballou et al., 2006): ● Financial stakeholders as shareholders, banking institutions, employees, ● · Supply chain stakeholders as customers, direct suppliers, alliance partners, ● · Regulatory stakeholders as the FDA, Environmental Protection Agency, accounting standard setters, ● · Political stakeholders as federal, state and...
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...Starbucks Shared Planet - Our Responsibility MY CUSTOMIZED REPORT CREATED AT WWW.STARBUCKS.COM/SHAREDPLANET ©2009 Starbucks Coffee Company. All rights reserved. https://test.starbucks.com/SHAREDPLANET/customGRPage.aspx (1 of 108)6/1/2010 2:23:02 PM Starbucks Shared Planet - Our Responsibility Mission Statement Our Starbucks Mission To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Here are the principles of how we live that every day Our Coffee It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers— even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. Our Stores When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment...
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...Content 1.0 Introduction………………………………………………………….…….... 3 2.0 Starbucks……………………………………….….……………….…….. …4 2.1 Starbucks and farmer loans………………….….…………………..……. 6 2.2 Starbucks Share Planet…………………………..…………………..….... 7 2.3 Reducing Energy Use……………………………..…………………..…. .8 2.4 Reducing Water Use……………………………….…………………..… 9 2.5 Recycling……………………………………………..………………..... 10 2.6 Starbucks and Competitors……………………………………………… 11 3.0 Conclusion………………………………………………..….....………….. 12 4.0 References………………………….…………………....…………….. 13 Appendix……………………………….…………………..……………… 15 1.0 Introduction Google image, Healthy people,2010 :http://www.healthypeople.gov/document/html/volume1/08environmental.htm Nowadays we are facing with environmental and ecological problems which lead us to such effect like air pollution, acid rain, ozone depletion, smog, water pollution, overpopulation, animal extinctions and forest destruction. But people are so blind that they do not want to see how they are destroying our Earth and they do not even try to change themselves; they think that for each problem there is specific organization which will solve it or government whose responsibility is to protect their own nations. Very sad to say, that most of population are taking our “home nature” for granted. They want to consume and never contribute, so here is a base of problem that is why many people suffering from...
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...Project: Company Analysis Company: Starbucks Corporation Critical Thinking Question: Can Starbucks meet its projected ultimate growth? Bruce Harris BMGT 327-01 Organizational Theory and Behavior Dr. Susan Eisner Winter 2005 Semester Tuesday January 25, 2005 To: Professor S. Eisner From: Bruce Harris Date: Tuesday, January 25, 2005 Re: Final Project (Option 2) – Company Analysis – Starbucks Corp. Introduction: Starbucks Corp. has had a substantial impact on the way Americans socialize, relax, reward themselves, and meet to conduct business. This effect and the efficiency with which it was accomplished reflect the high performance of the company. With annual revenue growth consistently topping 20%, it is quite clear that the company is doing something right. This memo will examine 3 concepts that have impacted the company’s high performance. It will then evaluate and discuss a critical question about the future performance of Starbucks. Relationship of topic to this course – 3 course terms relevant to company’s performance: 1. Employee involvement is characterized by decision-making power delegated to employees at all levels within a company. A high level of employee involvement is termed “empowerment,” and is present when employees are given the latitude to make decisions that affect them and their work. Studies have found that empowerment has a substantial positive impact on productivity and worker satisfaction. 2. Social Responsibility refers to the obligation of a business...
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...Starbucks is a coffee company based in Seattle Washington. It is the largest coffee house in the world, with chain stores in over 60 countries. With the great success of the company, it is expected that Starbucks to take up social responsibility. Starbucks has an outstanding social responsibility strategy. In addition, Starbucks provides excellent working conditions to its employees and the hygiene levels are praiseworthy. Starbucks engages in many corporate social responsibilities initiatives. They include community service, wellness, and diversity, ethical sourcing programs, and environmental concerns. Community service includes through the Starbucks foundation that funds education of needy students (Crowther 70). The provision of clean water is also under community service. In diversity, Starbucks seeks to be diverse especially in areas where employment and procurement are concerned. In ethical sourcing, the company is committed to practicing ethical trading. As a result, the firm has come up with guidelines and procedures to govern the standards for the growing and selling of their coffee. Recycling, water and energy preservation fall under environmental concerns. Starbucks uses Three-Domain model of corporate responsibility. The economic domain includes activities that are projected to have a direct or indirect positive economic impact on the company. It can be activities, which improve a company’s image and then eventually lead to increased sales (Hunnicutt 89). The legal...
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...Transcript of Case 2: Starbucks’ Mission Social Responsibility and Brand S Corporate social mission EESCC • Environment - reducing waste by recycling and energy conservation to minimize the company’s “footprint”. • Employees - who work more than 20 hours a week at Starbucks, receive health benefits including health, medical, dental, and vision benefits • Suppliers - engages in many practise's with organizations to help farmers get premium prices in order to make profit • Customers - satisfying the customers, and building consumer loyalty. Communities - “instant gathering spot”, “place that draws people together” and “third place people go to after homes and offices”. OUTLINE: Summary. Summary: • Starbucks was founded in 1971 by three partners in Seattle. • Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing. • Schultz realized the opportunity of coffee shops in Seattle while returning from Milan, Italy. Starbucks culture: All the partners have the right to comment on any decision or action through “Mission Review” system. • A website, called Shared Planet, was launched to become a medium of communication between the company • Starbucks’ Global Responsibility Department, known as Corporate Social Responsibility (CSR) department before. Q1: Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Highlight the present ranking of the company...
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...Starbucks is the largest coffeehouse company in the world with over 21,000 stores internationally, including over 12,000 in the United States. Starbucks was founded in 1971, and became a dominant force in the coffee community. Between 1987 and 2007, Starbucks opened on average two new stores every day. Starbucks has numerous products that appeal to different consumers and their beverage preferences. Starbucks span of products consists of coffee, tea, sandwiches, baked goods as well as other foods and beverages. Starbucks Evenings locations also offer a variety of alcohol and appetizers after 4pm. Starbucks has a reputation for exercising ethical business practices and uses the six pillars of the marketing code of ethics on a consistent basis. Honesty Starbucks chooses not to advertise their product through the several means of typical advertising that other businesses use. By not following the trends of typical advertising, this helps Starbucks remain honest in how they represent their products to consumers. Starbucks has demonstrated that they are an honest company by making their ingredients public, as well as how their food and beverages are produced. These methods have made Starbucks one of the most recognized and lucrative companies throughout the world. Responsibility Starbucks takes responsibility for their community and for their customers, which makes them an appealing company to invest in. In addition to Starbucks pledging to give back to the community, they are...
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...STARBUCKS COFFEE CORPORATION SOCIAL RESPONSIBILITY STRATEGY JJT2 SOCIAL RESPONSIBILITY TASK 1 Unknown Introduction Starbucks Coffee Corporation is a world renowned Fortune 500 company headquarter in Seattle, Washington USA. It was founded in 1971 with the sole mission to bring the unique Italian coffee experience to the masses. Its CEO Howard Shultz has successfully created a company brand where customers identify its coffee to a distinctive and premium experience. Starbucks Coffee currently has over 18,000 stores worldwide across 60 countries on six continents, and with a market capitalization of over $USD 50 billion. Ranked in American Express/SAP survey as 49 of the Top 100 global retailers, and consistently on the list as one of the best global corporations to work in Forbes magazine, the Starbucks brand is synonymous with success (Starbucks: Global Coffee Giant Has New Growth Plans. 2013). Starbucks Coffee Corporation’s Stewardship in how it conduct Business Starbucks leadership knew that its frontline workforce, or its retail store workers such as baristas, shift managers, and store managers are at the heart to success for the company. Treating the frontline workers well will ensure happy employees who will in turn safeguard the image and values that the company stand for, which keep customers loyal to the brand. Working in the retail sector typically comprise of poor benefits, non-existent or poor healthcare, and low pay. However, Starbucks is one of the very few retail...
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...Professor Gleason July 3, 2016 Corporate Social Responsibilities Starbucks Coffee Company is widely known as a premier company satisfying all values of corporate social responsibilities. Rather than simply ‘checking off the box’ to social responsibilities, Starbucks is making a significant impact in their corporate social responsibilities. While it is true Starbucks has had recent pitfalls, it does not follow the current company projections. Starbucks CEO Howard Schultz responded and launched “Transformation Agenda” aimed at investing in the company’s people. The objective was to to center on people, the environment and the community. Clearly, Starbucks is committed to making a significant impact on the responsibilities on the corporate social list. Starbucks also dictates the way they purchase their products. They are extremely committed to ensuring their coffee beans, teas are responsibly and ethically produced and purchased. Only purchasing products form farms and manufacturers that adhere to a certain standard of ethical treatment. They also reinvest in the countries and regions they purchase from. Ensuring farmers longterm success and continued business.Starbucks core values are to help see their farmers thrive, ensuring long-term sustainability of their products. Not limited to coffee beans, Starbucks ensures the ethical standards of other products such as tea, cocoa and manufactured goods. Additionally, Starbucks is committed to minimizing their environmental footprint...
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