...| Richmonde Hotel Ortigas | | | 3/17/2016 | Case Context and Analysis on Web and BAR | | | Richmonde Hotel Ortigas CASE context on its WEB AND BAR marketing channels COMPANY BACKGROUND Operating since 1999, Prestige Hotels and Resorts, Inc. or PHRI is the inaugural plunge of Filipino-owned Megaworld Corporation into the hospitality industry. Megaworld is regarded as one of the Philippines’ leading urban developers concentrating on large-scale projects set in prime developments geared primarily to the middle and high-income markets. Richmonde Hotel Ortigas or RHO is the first property built and managed by PHRI. It opened its doors in 2000 at the heart of Pasig’s central business district, the Ortigas Center. It is a four-star hotel brand fully committed to meet the preferences of the globetrotting business executive and world-class traveler. Indulging the market to a first-rate and individually tailored style of service, RHO became prominent for its tagline, “Distinctly Richmonde, Distinctly Personal.” INDUSTRY OVERVIEW The hospitality industry is a broad category of fields within the service industry. The majority of business niches are composed of only a handful of different businesses, but this field applies to nearly any company that is focused on customer satisfaction and meeting leisurely needs rather than basic ones. One of the most defining aspects of this industry is that it focuses on customer satisfaction. While this is true of nearly...
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...The research on the topic - future of the shopping, has revealed that E-Commerce alongside to In-Store retail has become a big part of the shopping process over the past decades. In order to find out what the future shopping looks like, the definition of E-Commerce has been discussed as a theoretical part of the research. The research has revealed that E-Commerce is defined in common literature shortly as “doing business electronically”. (European Commission, 1997). When defining E-Commerce more in detail, the term has been analysed by Kalakota and Whinston from four different perspectives. As the term includes many actions in different variations, few business models have been created and analysed. Two common accepted and mentioned in literature...
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...Solutions Predictive Analytics in the Cloud “Innovation happens at the intersection of two or more different, yet similar, groups. Where one technology meets another, one discipline meets another, one department meets another.” Valdis Krebs, Founder & Chief Scientist, orgnet.com Predictive Analytics Cloud Contents: Introduction Pre-packaged Cloud Based Solutions Predictive Analytics for SaaS Predictive Analytics for On Premise Modeling with the Data Cloud Elastic Compute Power for Modeling 1 5 7 9 11 13 Predictive Analytics in the Cloud An Introduction “The challenge was to build a system that can sustain our consistent growth, scale when needed, predict performance trends, has high availability built in, and runs on the cloud.” Lenin Gali, Director of Business Intelligence at ShareThis “Everything we need to make a loan decision is right at our fingertips. It has definitely simplified operations and made life easier.” Beverly Pile, Vice President of Consumer Underwriting, Prosperity Bank Predictive analytics and cloud are hot topics in business today. Predictive analytics are increasingly the focus of many companies’ efforts to improve business performance with analytics while cloud is fast becoming the default option for purchasing and deploying software. Public, private and hybrid clouds are all evolving rapidly and are here to stay. But what’s happening at the intersection of these two technologies? How can predictive analytics in the cloud add...
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...But there are obstacles to collaboration, including competing corporate agendas, competitive issues and cultural inhibitions about sharing information. The companies that overcome them will likely benefit most from EPC technology. “You can optimize your operation within your own four walls and achieve some efficiencies, but collaboration is the key to getting some of the bigger benefits that EPCpromises,” says Bob Mytkowicz, manager of customer, order, and logistics systems for Gillette in North America. By far the biggest benefit for both retailers and manufacturers is reducing the number of times a product is not on the shelf when a customer comes in to buy it. Linda Dillman, Wal-Mart’s CIO, says knowing what’s in the back of the store is the single most important type of information her company will get fromRFID, because it will help Wal-Mart reduce out-of-stocks. But retailers and suppliers need to work together to reduce out-of-stocks. “New EPC information, even from reading pallet and case movement and location, can be combined with modifications in business processes to help ensure that product is visible, traceable and reaches the shelf,” says Chris Lemmond, product manager for EPCglobal US. “And...
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...Minor Assignment Report Introduction The following report will examine the 4 elements of the marketing mix and their relevance and importance within the retail petroleum industry. The marketing mix elements are often referred to as the 4 p’s of marketing and are product, price, promotion and place (Solomon, et al. 2011, p. 21). These 4 elements are the building blocks of an effective marketing strategy and are useful in gaining an understanding of marketing in the retail petroleum industry. This report will deal with each of these elements individually and discuss how the macro and micro environments of the retail petroleum industry in Australia affect the way marketers approach these 4 elements. Reference will be made to texts, industry reports, and an internet news article. These references will help to provide a complete understanding of the implications of the marketing mix on this industry. Product A product is ‘a tangible good, service or idea that satisfies consumer or business customer needs through the exchange process’ (Solomon, et al. 2011, p. 11). Products can be referred to as having three levels. These levels are the actual, the core and the augmented product (Solomon, et al. 2011, p. 22). An actual product is the tangible good or service that delivers the desired benefit to a customer. In the retail petroleum industry we have a number of actual products that are offered to customers. Firstly, there is petrol and diesel, as well as related products...
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...Please answer in detail about the problem, who has it, how big it is, why is important, the pains the people have, and the gains they are trying to get. In small retail Food there are several problems. The main cause is an explosive growth of major chains which increase their power of decision over Marks (farmers, processors, manufacturers or wholesalers) and destroy local stores throught taking advantages of economies of scale and their magement of sales promotions based in strong discounts. One of the problems is that between 20 and 25% of sales in big chains stores is made with promotions, but in 6 out of 10 promotions the brands are the ones wihch resigned their profit margin. And this effort did not reach the consumer because the...
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...MKT/431 January 14, 2013 Marketing the GPS Business In marketing a business of any kind first a company or individual business owner selects a service or product they will endorse. With choosing the product, such as the GPS as Team D has chosen a pricing strategy is chosen such as competitive with others already in the market. Developing a relationship with marketing, advertising, and promotions is necessary for a successful business also the technology in marketing the GPS. Distribution Channel An appropriate distribution channel for the GPS unit would be to sell the units wholesale to one or more retail outlets, such as Best Buy (Best Buy, 2013) or Frys (Frys.com). Selling the units directly to the national retailers on a mass scale will enable the company to keep the product pricing steady from one region or location to the next. The company will likely still have to handle the logistics of delivering the units to each individual store location across the nation, or internationally, if possible, unless the retail businesses that will be selling the units to the consumers have central warehouses for his or her own distribution. Pricing An effective pricing strategy for the GPS unit would be to sell them wholesale to the retailers for an amount slightly lower than the suggested retail price, which should be between $99 and $129. So the idea is to sell the units to retailers at around $80 to $110. Whereas the...
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...UNIVERSITY OF THE PUNJAB We are thankful to ALLAH (all mighty) for guiding us and giving us power and courage. Project submitted: Sir Ishfaq Ahmed This project is based on our course of S.M. We have tried to utilize our knowledge about the subject which was taught by our professor. S.M is a vast field and it was a bit difficult for us to cover it all at our learning phase. We have applied many concepts of S.M to the case study We are very much thankful to our Sir Ishfaq Ahmedfor teaching us this important subject with all dedication and interest. It was very necessary for us to understand the real concepts of S.M.for our future practical working life. Project prepared by: Bilal Raja 792 Krispy Kreme Doughnut History and Growth The founder, Vernon Rudolph, worked for his uncle, Ishmael Armstrong, who purchased a secret recipe for yeast-raised doughnuts and a shop on Broad Street in Paducah, Kentucky, from Joseph LeBeouf of Lake Charles, Louisiana. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The operation was moved to Nashville, Tennessee, and other family members joined to meet the customer demand. The first store in the nation with the Krispy-Kreme name opened on Charlotte Pike in 1933. Rudolph sold his interest in the Nashville store and in 1938 opened a doughnut shop in Winston-Salem, and began selling to groceries and then directly to individual customers. The first store in North Carolina was located in a rented building on...
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...Name:_Xing Li _____________ FINAL EXAM PRINCPLES of MARKITING Winter 2012 1. A lifestyle center is a? D A) pedestrian center B) psychographic centric segment C) family centric segment D) shopping center E) upscale center segment 2. Industries often have an established company that is a price leader. When competitors “meet” the leader’s price, the competitor is pursuing a ______?_____ strategy? B A) price war B) pull C) maximization D) status quo E) elasticity 3. All of the following statements about branding are true except? C A) Branding facilitates buying. B) Branding may provide psychological benefits for the buyer. C) Branding differentiates a firm's products from competitors. D) Branding helps focus and facilitate marketing efforts. E) Branding guarantees that the consumer will be satisfied with the product's quality. 4. The goal of follow-up of sales by a salesperson is to build customer? E A) knowledge B) competence C) differentiation D) technical expertise E) loyalty 5. According to the traditional demand curve, a low price will result in: D A) a reduction in the quantity demanded. B) a reduction in the quantity produced. C) an increase derived demand. D) an increase in the quantity...
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...coins. You have yourself a deal.”As he flipped the coin I began to pray, looking at the coin spin I felt as if my prayers are affecting the spin. “It’s tales”. “Hold on, hold on, hold on, you can either take the coins or flip again. By flipping again you will be able to get four more coins and if it lands on heads after you tell your story, I will also tell mine. What do you say?” Charon took a moment to think about. During that moment I began thinking of how thankful I am for having these coins my wife put in my tomb. “I’ll do it. On one condition, I still want an extra coin if it lands on heads.”, “deal” I replied. Charon flipped the coin ever so gracefully. “It’s heads.”I was excited I am a step closer. Right before we crossed the intersection between the...
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...27708 Beijing, China 100871 Forthcoming in European Journal of Operational Research The Internet has provided traditional retailers a new means with which to serve customers. Consequently, many “bricks-and-mortar” retailers have transformed to “clicks-and-mortar” by incorporating Internet sales. Examples of companies making such a transition include Best Buy, Wal-Mart, Barnes & Noble, etc. Despite the increasing prevalence of this practice, several fundamental questions remain: (1) Does it pay off to go online? (2) Which is the equilibrium industry structure? (3) What is the implication of this business model for consumers? We study these issues in an oligopoly setting and show that clicks-and-mortar arises as the equilibrium channel structure. However, we find that this equilibrium does not necessarily imply higher profits for the firms: in some cases, rather, it emerges as a strategic necessity. Consumers are generally better off with clicks-and-mortar retailers. If firms align with pure e-tailers to reach the online market, we show that a prisoner’s dilemma-type equilibrium may arise. Keywords: Supply chain management, Game theory, E-commerce, MNL model, Alliance 1 Introduction The rapid development of information technologies has provided new means for retailers to reach the end market. As substantially more consumers have gained Internet access and found it both convenient and secure to shop online, e-commerce has become attractive to more firms. Various ...
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...the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. CRM: Is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. KM: The capabilities by which communities within an organization capture the knowledge that is critical to them, constantly improve it and make it available in the most effective manner to those who need it, so that they can exploit it creatively to add value as a normal part of their work. Death of 4 Ps Building Digital Capital: Knowledge & Relationships. Important Definitions: Customer Acquisition Cost, Channel Strategy, Switching Costs, Lock-In, Segmentation, Customer Profitability, Customer Retention, Response Analysis Fundamentals of Customer Relationships: Lifetime Value of Customers, The Good, Bad, & Ugly The 4 Tenets of CRM CRM Lifecycle: Acquisition, Enhancement & Retention Knowledge Management * Knowledge management is the process of managing organizational knowledge for creating business value and sustaining competitive advantage through the creation, communication, and application of knowledge gained from...
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...7 ( 3 seconds to buy two papers. Simulate the sale of 100 papers, starting from the time the newsstand opens. Exercise 4-2 A series of moving stairways carry customers in an upward direction between four floors of a department store. People arrive at the foot of the stairs, on the first floor, at the rate of one every second. Some people walk on the stairs. As a result, the time to transfer between successive floors is found to be 20 ( 10 seconds. The destinations of the customers are as follows: second floor, 50%; third floor, 25%; and fourth floor, 25%. Simulate the arrival of 100 people on the top floor, starting from the time the store opens. Exercise 4-3 People arrive at an exhibition at the rate of one every 3 ( 2 minutes. The exhibition is arranged in three rooms. Everybody goes to rooms A and C but 20% of them miss room B. Simulate the system, assuming that each room takes 40 ( 5 minutes. Arrange for 500 people to pass through the exhibition. Exercise 4-4 Twenty people simultaneously take a test that requires 5 ( 2 minutes. Their chance of success is such that 20% fail on each trial. Those that fail wait 10 minutes before taking the test again. They keep retrying until they finally pass. Arrange to pass all the people, and measure how long it takes. Exercise 4-6 People arrive at a cafeteria at the rate of one every 15 ( 5 seconds. There are two counters, A and B, and people want items from them in the following proportions: A only...
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...viable brand in the eyes of today’s consumers . It seems as though it was only a few years ago when consumers were overwhelmed by the amounts of increasing technology looming over head. Many consumers were intimidated by the amount of technology based options that were becoming available to them at increasingly rapid speeds and so just keeping up was a daunting task for most. Many Grandparents often were not even remotely interested in e-mailing, searching the web or even using or owning a cell phone. Today, of course, the intimidation factors, anxiety levels and lack of interest associated with digital technology has vastly changed. Consumer behaviors have nearly completely shifted and it seems as though it has infiltrated nearly all consumer...
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...GENERALIZED TECHNICAL DATA PROCESSING: 1. Moore’s Law: Actual Meaning – April 1965 Gordon made an observation that approximately every 18-24 months twice as many semiconductors can be stored on a chip/ double storage capacity (NOT a LAW) 2. Moore’s Law: Generalized meanings – the speed of computers is set to double every two years 3. Central Processing Unit (CPU) and the three primary components thereof – the electronic circuitry within a computer that carries out the instructions of a computer program by performing the basic arithmetic, logical, control & input/output (I/O) operations specified by the instructions. Runs programs. Three primary components are the: 1. Main Memory- (aka RAM/ physical storage) constructed from integrated circuits and needs to have electrical power in order to maintain its formation. When power is lost, so is the information. Made up electronic circuits > 2 state situation ON/OFF, High voltage/ low voltage, negatively charged/ positively charged. *PHYSICAL – reality *LOGICAL – a model; not the truth 2. Control Unit- extracts instructions from memory and decodes and executes them calling on the ALU when necessary 3. Arithmetic logic unit (ALU) - performs arithmetic and logical operations 4. Von Neumann Architecture – computer architecture consisting of the 3 CPU components. (1945 mathematician & physicist) 5. Execution Cycles/ Instruction Cycles – how the control...
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