The Stunning Kaniz Almas Khan
Business and Management
Submitted By Niharika
Answer of the Case Questions:
1. Answer: Summary of the Case:
Kaniz Almas Khan, the pioneer who established Persona as a brand in the beauty industry, is the name of a successful entrepreneur not only among the women entrepreneur but also among all the entrepreneur of Bangladesh. With a deep passion on beautification of human being and a great wish to do something different and big, she started her journey in the beauty industry. In her journey to become a successful woman entrepreneur in the beauty industry of Bangladesh, she got all types of necessary supports from her mother, in laws, husband and peer groups. With the aim to provide the clients with the best quality skin and hair care services, and also bridal makeover, Kaniz opened beauty salon Glamour at her residence in Kalabagan in 1990, with nine workers and an initial investment of Tk 2 lakh which she borrowed from Micro Industries Development Assistance and Services (MIDAS). After being successful to win the love of the clients , she got countrywide recognition as an expert in hair care and inspired many small entrepreneurs to get involved in this business by becoming the 'brand ambassador' for Sunsilk in 1991. As the result of the successful journey, Glamour was turned into Persona Hair and Beauty Ltd. In 1998.Now she is thee successful entrepreneur of two companies: Persona Hair and Beauty Ltd and Persona Beauty Care Ltd. Persona Hair and Beauty Ltd also runs an independent studio and monthly publication 'Canvas'. The company has introduced Persona Health, Spring Spa, Adams' for men, and Persona Institute of Beauty and Lifestyle. Persona has total four salons in Dhaka with a workforce of 1400 among whom 99 percent are women. To increase the motivation in work, she introduced the 'Best Worker Award' at all her salons, where a meritorious and hard-working employee is awarded every month. Kaniz...