...today use cars and airplanes when traveling long distances. However, choosing which mode of transport is best for a traveler generally relies on a few factors – price, comfort, safety, time and potential delays. So, what is the best way to travel long distances? Price is a key component in deciding how to make it from one place to another, because traveling any distance these days comes at some sort of cost. At one time, the car was the least expensive way to travel, because most people owned or had access to a car and gas prices were relatively affordable. However, even though newer cars are getting better gas mileage as technology progresses, the lack of continuity in gas pricing nationwide makes it nearly impossible to accurately gauge how much gas would cost. Additionally, it is regularly suggested that a car have a full maintenance check before long distance travel. At the very least cars should have their fluid levels, brakes, and tires inspected and replaced, if needed. Some travelers do not want the extra “wear and tear” on their personal vehicles, electing to rent a car instead, but the traveler now pays for the use of the vehicle, taxes, miscellaneous fees, overpriced insurance and the same price for gas they would have to pay for while using their own vehicle. Traveling by airplane seems far less complicated now, right? When traveling by airplane, travelers still need to be diligent and fiscally responsible. When using an airline company website or a discount travel website...
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...plotted story that he has no control over. The general cycle of his endless travels seem to incorporate the befalling on a town where he attains an adventure. This adventure leads him in many directions in and away from the town. Each stage of his planned adventure must be followed to some script that he does not have in his possession nor can he control. Each time he tries to move ahead with his own agenda, he is stopped by whatever or whoever is writing the adventure script, whether it be an empty bar room with no inhabitants or an endless maze through the town that always seems to lead to one location. When our traveler completes his assigned adventure, the town releases him with a narrow memory of what has happened and drops him back in the desert on a travel toward the same town in the distance that he seems to think has been part of his past, but is never sure. It seems to be that our traveler’s life is set to be and endless replay of the same time frame in which his adventures change with the “Luck of the Draw”. In the initial stages of the story, we find out a little of what predicament our traveler has gotten himself into. As he passes along the desert he recalls that he doesn’t remember much of his past or that it seems to all run together, “maybe he was chasing someone or something, or was being chased… an overwhelming feeling of danger, or else of despair… he left that place to, to go chase someone, or to be...
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...Yinan Yang MKT 300 John Eaton Dec. 10th.2012 Simulation Paper Q1+Q2 Major Decision: Company Name: In this first quarter, I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning. Target Market: At the point of Q1,I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer, customers will be much more than the other two. People talked about easy to use, low price, after sale service and support and other staffs to pick computers. Responsibility: President-Overall leadership is my primary responsibility in the company which meant that I had the final decision and first right to make decision of all the matters related with the business in my company. Then, my secondary responsibility was VP-Brand management. The reason for this is because I think brand is one of the most important things in product and it’s the first thing that people start to know the product. Open Sales Office: Considering of the biggest market size of all four places, I chose to open Shanghai as my first sales office. Besides, the cost of opening sales office in Shanghai was 0. Design Brands: In Q2, I began to design my first computer for Workhorse. I put the name TR100 for it. Besides the some basic features, I used high capacity of hard drive, office, Presentation, Database, Engineering, and Manufacturing in my design to fit most people’s needs...
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...BUSINESS TRAVELER STRESS Summary: Along with the stated potential stressors on Figure 7.1 on the book, travel stress is one of which is commonly faced by the managers as it includes the stress factors of lost luggage, poor accommodations, change in regular diets, and others which can result to anger, fatigue, poor performance, and sleep deprivation. These concerns are being managed by organization to reduce, and thus eliminate to come up with maximum efficiency of the traveler and the organization. Discussion Question #1: What can an organization do to reduce the stress facing a business traveler who is returning from being away from the office for 60 days? The organization should know what may trigger the business traveler’s stress in such that reentry shock and career management would be taken into consideration and must be reduced. To narrow down, give the business traveler at least two days of day off to recover from shifting of different workplaces. This may help the business traveler to cope up from first, being culture shocked in the changes that may have been occurred and to adjust himself to the diversity of the workforce inside the organization. Second, the business traveler will have a break from all the stress he had absorbed in accomplishing the tasks needed while he is in other places. Furthermore, during his absence, his works left would be attended by an assistant manager, the most relative person to duly accomplish tasks, who will keep the business traveler...
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...trends include: technology and infrastructure applications increased for tourism; Chinese travelers demand more personalized; Asia Pacific travel barriers between countries diminishing and exit procedures more streamlined; high-end and low-end tourism market quick growth. The report noted that technological innovation is the driving factor in the four major trends. Commenting on the report, Amadeus Executive Officer of China, Bart Tompkins said: “The report researches the Chinese tourism market current and future development. In the rapidly changing market, the tourism industry must adapt to these changes and propose appropriate technical solutions, which are the tourism practitioners’ key to success in this fierce competition. Amadeus will work together with the Chinese tourism industry, with innovative technology, to find solutions to deal with these changes, and jointly promote Chinese tourism market with healthy and rapid development. “ CORE TREND ONE: LEAPFROG DEVELOPMENT The first trend to observe is this huge development of Chinese tourists as you can see on the graph below: The leapfrog development of Chinese outbound tourism Studies show that although most Chinese travelers still rely on travel agents to arrange travel, in the future there will be more and more travelers who use Internet and mobile devices to make a reservation. In the future, there will be 70% of Chinese travelers using the Internet, which is the biggest proportion of all countries in...
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...1) What are the characteristics of business travelers? Leisure travelers? Can you target both business and leisure travelers? Why or why not? Business travelers: Time sensitive (departure time and on-time and flight time), prefer direct flight and flight on-time issue, unplanned travel and short notice, frequent traveler, employee typically pay the costs, focus on amenities, travel purpose is business and travel Leisure travelers: flexible on the time (departure time and flight time), well planned and book advance, direct flight is not necessary, more price sensitive (focus on value), less frequent, travelling time is usually focus on holiday In my opinion, I think it is possible to target both business travelers and leisure travelers. For business travelers, their flights usually are concentrated in the early morning and evening during the weekdays. The leisure traveler’s travel time is focus on holiday. Both price and time are different targeted. 2) How important is the travel agent's role in the purchase decision? For customer, the travel agent would save their time for searching the ticket online, and some travel agent can have a special discount from airplane companies to get a better ticket price. And also some customer might have specific requirement such as flight connection and seat. The travel agent would find specific flight to match these customer’s needs. For Skyward, using travel agent would make the ticket reservation process more efficient, which resulting...
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...for everything it has become. Before Southwest was able to take on its first passengers, they had to fight competitors in the court system for nearly three and a half years. Southwest did not make its maiden voyage until 1971 – from a napkin to the airways with their runway in the Court system. When Texas Aeronautics Commission authorized Southwest to fly, their competitors grounded them within the Court system with continuous litigation for three and a half years. The litigation went as high as the Supreme Court. Finally, on June 18, 1971, Rollin King and Herb Kelleher started an airline service with one simple notion: "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline." They were right about that. Southwest Airline is now a major airline, in fact, the fourth largest airliner in the United States. 1) What benefits do airline customers seek when they buy air travel tickets? They have always had the lowest price in any market they serve. Because of the cost structure that was developed, Southwest did the opposite of what every other airline was doing. They don’t offer assigned seats or meals. They only fly one type of airplane, the Boeing 737. This gave Southwest a distinct cost advantage. Even when their competitors lowered their prices, they still could not make the same profit as Southwest. Some benefits that the customers...
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...5.3.3 5.3.4 5.3.5 5.4 5.4.1 5.4.2 1 2 2 4 6 7 11 STUDY OBJECTIVES Primary Objective Secondary Objectives 1.1 Contents BACKGROUND Tourism Outlook Tourism Outlook – Global Tourism Outlook – Asia Tourism Outlook – Forecast Indian Economy Tourism Outlook – India 14 15 16 RESEARCH DESIGN Segments identified Segment definition Travelers Segment Trade Partners Directors of Tourism Office Methodology Sample Travelers Segment – Sample Split Trade Partners Segment – Sample Split 17 18 20 20 22 22 23 24 25 26 FINDINGS – TOURISM OFFICE EFFECTIVENESS Executive Summary Detailed Findings – Tourism Office Effectiveness – Travelers Awareness of India Tourism Offices Detailed Findings – Tourism Office Effectiveness – Trade Partners Key marketing Challenges Trade Partners Not dealing with India Disposition to deal with India in Future Efforts required on part of the India tourism office Tourism Office Interaction 28 29 30 30 32 32 33 34 35 36 FINDINGS – TRAVEL BEHAVIOR Key terms used Executive Summary Detailed findings – Travel Behavior – Travelers Past Travel Behavior Future Travel Behavior Source of Destination awareness India Travel – Future Recent Travel Experience Detailed Findings – Travel Behavior –...
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...The Time Machine by H. G. Wells Herbert George Wells was born an English writer in Bromley, Kent, England in 1866. After he attended school his early years he was educated at Midhurst Grammar School and soon after he attended the School of Science in London. Once there he studied biology, which could be one reason why he started to write science fiction novels such as, “The Time Machine.” Around the time he wrote this work, there was a huge shift of technological breakthroughs that would have influenced his writing also. At that time, from his schooling at the School of Science in London, he would have been exposed to the works of Jules Verne, (20,000 Leagues under the sea), T. H. Huxley’s, (Theory of Biogenesis), and Charles Darwin’s, (The Descendant of Man) [Novel Guide]. These works would account for the large amount of description that the time traveler uses throughout the book. With H. G. Wells’ novella, “The Time Machine,” this book has been a huge influence over the science fiction society of the recent century. This book was a large stepping-stone for thousands of stories and films. The mood of this book is a serious one, but it is not all dark and gloomy, the Time Traveler often makes many jokes in order to lighten the setting of his situation and for his readers enjoyment. He offers realistic details of what is happening to entice the readers to get more into the story. In the novel the main character is nameless, and often powerless, which leads me to believe that...
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...| |Your Guide for Travel and Hotels in Columbia | |When you hear the word vacation, what do you see in your mind? Vacations mean assorted things to assorted individuals. Some like to sight see while many others would | |enjoy nothing more than to spend the whole trip kicking back at the hotel pool. If you happen to be like me, you enjoy some of both options. On the one hand, because I| |have journeyed someplace different, I ought to visit some interesting local fare. But then again, if I use up all my time darting around from site to site, when I come| |home I will want another vacation to recuperate. To get the most from your vacation time, keep the following in mind when travelling to Columbia. | | | |The first thing you ought to do is resolve as much at the start as you can. That means things like interchanging currency when necessary, glancing at maps of the area,| |renting a means of transportation (did someone say Harley?), booking a flight, and selecting a hotel that fulfills your needs. The good news is, all of these jobs have| |become much easier and cheaper through the internet, so before contacting a travel agent, you could save some money by looking up...
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...Themes a. Goes own way b. Commitment- stays on path chosen c. Reflection on life with regret 2. Literal Setting a. Time of year- autumn b. In the woods c. Two roads d. evening 3. Mood of Poem a. Undergrowth, Black, Sigh, Difference. Suggests Sadness? b. Doubted- suggests regret? 4. Literary Devices to communicate theme a. Two Roads- One Traveler b. Long I stood c. Kept the first for another day d. I took the one less traveled by Working Thesis Statement The Poem “The Road Not Taken” by Robert Frost can be interpreted literally and figuratively. Through Frost’s use of theme, setting, mood and literary devices he sets the stage for the age old dilemma of making decisions in a crisis. Two Roads, One Choice Robert Frost’s poem “The Road Not Taken” addresses the age old dilemma of making the correct choice and regretting the choice made. A man observes two roads in a wood and through much deliberation chooses the one he thinks has been less worn. The poem can be interpreted literally and figuratively. Through Frost’s use of theme, setting and literary devices he sets the stage for the age old dilemma of making decisions in a crisis. The title of the poem, “The Road Not Taken,” causes readers to begin thinking before they have even begun. The title suggests literally that a traveler has stopped in the woods and after much observation has chosen a path. But if we delve deeper into the meaning, we start to envision...
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...unveiling two state of the art microcomputers to target the Workhorse and Travelers segment in dynamic global market. The Workhorse market is composed of office workers who want a computer that is user friendly and a modest price. The Workhorse sector represents the largest market and has the highest volume of customers. In contrast, the Travelers market represents sales associates and executives who spend a great deal of time on the road. The Travelers sector is looking for a practical portable computer to use when on the go and they are price sensitive. Defining Customer Needs Travelers Market Needs and Wants Base on a marketing research done for the Travelers segment these consumers are looking for a computer with a multi-purpose workstation and easy on the eyes. In addition, this segment desires fast services response time that is easy to tie in to local area network because these executives and sales associates are constantly on the go. The microcomputer must have a rugged portable design with minimum complexity for operators and easy to setup as a new pc. The segment is price sensitive and savings in operator cost is of top priority. Workhorse Market Needs and Wants * Quick response to commands * High performance over price * Ultra fast, handle large task * Work on multiple programs * Can handle large scale tech task * Fast processing and output * Fast service response time * Service available everywhere The marketing analysis conducted...
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...Airbnb, Inc. Marketing Plan Table of Contents Executive Summary 3 Situational Analysis 3 Company Analysis 3 Company and Marketing Objectives 4 Screening Criteria 5 Company Resources 5 Present Marketing Strategy 6 Marketing Collaborators - Current & Potential 7 Political and Legal 7 Competitive Analysis 9 Customer Analysis 11 Demographic Data 12 Market Analysis 12 Who is the target market? 12 Problem and Opportunity Summary 13 S.W.O.T and Key Factors from Situational Analysis 14 Strengths of Airbnb 14 Weaknesses of Airbnb 14 Opportunities of Airbnb 15 Threats of Airbnb 15 Target Market 15 Positioning Strategy 20 Other Core Strategies 22 Product 23 Product Life Cycle 27 Channels 27 Sales building blocks – techniques 28 Price 29 Promotion 33 Hospitality Forecast and Airbnb future 36 Conclusions: 37 Bibliography 38 Executive Summary Airbnb, Inc was built because of a risky idea and the company has continued to take risks as they have grown since 2008. That tendency of taking a risk has grown the company from eating dry cereal to survive, to being worth around $10 billion. Airbnb will continue to take that risk and succeed with their outlook toward customer service and providing the “sharing community” that Brian Chesky, Joe Gebbia, and Nathan Blecharczyk dreamed up. Opportunities for expanding brand awareness are what the company will focus on now with more advertising by mainstream media and word of mouth...
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...Final report INDEX Amber Inn & Suites, Inc. 2 Summary 2 Question 3 Answer 3 Explanation 4 Teaching Notes 7 GloFish, LLC 8 Summary 8 Question 10 Answer 10 Explanation 11 Teaching Notes 20 Amber Inn & Suites, Inc. Summary * Time: Late in the afternoon on April 4, 2005 * Company profile: Amber Inn Suites, Inc. is positioned as limited service hotel between economy hotels and full service hotels in US. The company locates its properties on premium sites on major highways close to suburban industrial and office complexes, airports, and large regional shopping centers for the most part. Urban, downtown locations have been avoided. And the service mission is to provide principally business travelers with clean and comfortable quest accommodations in convenient locations at reasonable price. ◎ Organization Board of Directors President & CEO Joseph James VP Grace SVP Elizabeth SVP Finance SVP Lodging Op SVP Players: 1. Joseph James is the new president & CEO of Amber Inn Suites, Inc. 2. Kelly Elizabeth is Senior Vice-President of Sales and Marketing. 3. Catherine Grace is Vice-President of Advertising. Fiscal 2005 was projected to be the fifth consecutive unprofitable year for Amber Inn & Suites, Inc. The new president of Amber inn &suite inquired that each of company’s four senior vice-presidents was to prepare a one hour presentation that described (1) his or her initiatives, expenditures...
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...Installing the Lotus Notes Traveler Clients You must have a Mail account setup on Greenhouse before you can use Traveler. Follow these steps if you have not previously created a Mail account: 1. Logon to the Greenhouse website (https://greenhouse.lotus.com) 2. From the black navigation bar at the top of the screen select MyAccount 3. Push the green button that says "Create My email account" The Lotus Notes Traveler server on Greenhouse comes pre-loaded with the Android, Windows Mobile and Nokia S60 and Symbian^3 clients which are accessible via the Lotus Notes Traveler User Home Page. There is no Lotus Notes Traveler client to install on the Apple devices (iPhone, iPad, and iPod Touch) but rather a Traveler account profile is created and configured on the iOS device so you can then connect to the Lotus Notes Traveler server and start syncing your data. Follow the setup instructions below for your particular device. If you wish, you may have more than one device configured to use your Greenhouse account. Steps for Android 1. From the device, use the default web browser to browse to the Greenhouse Lotus Notes Traveler User Home Page (https://traveler.lotus.com/). 2. When prompted, enter your Greenhouse User name and password(the same id and password you use when logging on to Greenhouse via the web). 3. Press Configure your Android. This should automatically start the file transfer of the installation file 4. When the installation is complete, select Open to start the configuration...
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