...price of an apartment after the imposition of rent controls. Do you think this policy will benefit students? Why or why not? Answer: If the municipal corporation implements the policy to limit the rent and controls the rent to Rs1000, then it will be very beneficial to most of the students who already have rented the houses, although it will be a negative impact to the owners as they will not get the returns as per the existing price as they would not be allowed to increase the rent. This will be very beneficial for the students living expenses. However, there is a continuous inflow of students. The new student would not have accommodation available. There will be a shortage of apartments and the demand would be higher and eventually there will be very less apartments available for any new student. ------------------------------------------------- Hence we can conclude that some students will benefit from the regulation of rent and some students will not benefit and might end up without an accommodation. Question 2: Suppose you are the manager of a chain of computer stores. For obvious reasons you have been closely following developments in the computer industry, you have just learned that the government has passed a two-prong program designed to further enhance the computer industry position in the global economy. The legislation provides increased funding for computer education in primary and secondary schools, as well as tax breaks for firms...
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...“The traditional elements of the Marketing Mix have become irrelevant in the modern world”. Give your reasoned view, either agreeing or disagreeing with the above statement. (Do not to exceed three pages {font type Times New Roman, size 12} in your answer). “The traditional elements of the Marketing Mix have become irrelevant in the modern world”. Give your reasoned view, either agreeing or disagreeing with the above statement. (Do not to exceed three pages {font type Times New Roman, size 12} in your answer). “The traditional elements of the Marketing Mix have become irrelevant in the modern world”. Give your reasoned view, either agreeing or disagreeing with the above statement. (Do not to exceed three pages {font type Times New Roman, size 12} in your answer). “The traditional elements of the Marketing Mix have become irrelevant in the modern world”. Give your reasoned view, either agreeing or disagreeing with the above statement. (Do not to exceed three pages {font type Times New Roman, size 12} in your answer). “The traditional elements of the Marketing Mix have become irrelevant in the modern world”. Give your reasoned view, either agreeing or disagreeing with the above statement. (Do not to exceed three pages {font type Times New Roman, size 12} in your answer). “The traditional elements of the Marketing Mix have become irrelevant in the modern world”. Give your reasoned view, either agreeing or disagreeing with the above statement. (Do not to exceed...
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...widely said. If we want something (be it information or products), we click a few buttons, then wait for it to be delivered—instantly or via overnight shipping. One can debate the societal implications of this, or embrace the shift. For now, we choose to embrace it by bringing our version of instant gratification to market research article reading. No time to flip through pages of ads and irrelevant articles to find the gems? Here are our picks for the best market research articles of Q3 2012, in no particular order. Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders, and More September 2012 ESOMAR Conference Authors: Rolfe Swinton and Rana El Kaliouby Remember when measuring consumer emotions was a new field that required clunky equipment? That day has long since passed. In this paper Rolfe Swinton and Rana El Kaliouby discuss the use of mobile devices to capture immediate facial and verbal responses to advertisements. Today’s smartphones are essentially handheld computers. And they have become widely used; indeed. Nielsen estimates over half of US adults have one. Smartphones, as our title suggests, span across age, gender, and many other demographics, allowing researchers to gather broad data. Swinton and El Kaliouby started by testing smartphones as a way to investigate ad recall and emotional impact. Initially the researchers tested a slew of television ads in Brazil and a few other markets. After this initial research produced promising...
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... In some modern businessto-business markets, suppliers also interact on a face-to-face basis with their customers. In most contemporary markets, however, mass production and consumption have lured intermediaries into the junction between buyer and seller. These intermediaries have either taken title to the goods or services during the flow from producer to customer, or in some way facilitated this by specializing in one or more of the functions that must be performed for such movement to occur. These flows of title and functions, and the intermediaries w h o have facilitated them, have generally come to be known as distribution channels. For most marketing decision makers, dealing with the channel for a product or service ranks as one of the key marketing quandaries. In many cases, despite what the textbooks suggest, there is frequently no real decision as to "who" should constitute the channel; rather, the question is how best to deal with the incumbent channel. Marketing channel decisions are critical also because they intimately affect all other marketing and overall strategic decisions, Distribution channels generally involve relatively long-term commitments, but if managed effectively over time, they create a key external resource. Small wonder, then, that they exhibit powerful inertial tendencies, for once they are in place and working well, managers are reluctant to fix what is not broken. Here we contend that a new m e d i u m - - t h e Internet and the World Wide Web---will...
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...Pricing strategies LEARNING OBJECTIVES After reading this chapter you will: n n appreciate the strategic significance of pricing decisions in marketing strategy understand the approaches to pricing of the economist and accountant, together with their contributions and limitations in the context of the price setting process n apply a framework to pricing decisions based around the key inputs to these decisions n understand the main pricing methods and their relative advantages and disadvantages 160 Pricing strategies INTRODUCTION The price of a company’s products and services represents the vehicle for that company to achieve its financial objectives. It is through price and volume that revenue is generated. Price equates to the financial sacrifice that the customer is willing to make to purchase the product or service desired. The important criterion of pricing is problematical to marketers. This is attributed to the uncertainty associated with pricing decisions as it is a complicated area of decision making. It is with a view to examining this problem and the ways in which it can be resolved that his chapter is framed. The pressures of today’s market environment place increasing burdens on management. It is important, therefore, that the decision maker has a framework for making pricing decisions. We start by examining the traditional economist’s view of price to illustrate both the shortcomings and potential contributions of this approach as a prelude to discussing more strategic...
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...MINI was born in 1959 in United Kingdom and became an independent brand of BMW group in 1994 by SIR Alec Issigonis (BMW Group, 2009) At the beginning it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market, but it is not associated with any values in the past for the US customers. Overall, Mini’s marketing strategy is considered to be innovative, creative, and sometimes “silly”, which is of great value for its young energetic target audience. Mini focused on group of young generation – up to thirty five years old, well-educated and wealthy background. Those people that want to be different and willing to pay a big amount of money to show their status and images. Mini has used “un-traditional” way to advertise its products. Only $20 million was spent on traditional media in 2012 such as television, compared to $80 million spent by its competitors Fiat. Under direction of BMW group, beside TV and Magazine advertising, an extensive amount around @20.7 million euro was spent on E-marketing to bring people awareness about the product. As it is a technology world today, the Yo ungers would prefer accessing the internet to search for wanted information, rather than sitting at home and watch television. In addition, customers can access and see the cars in a fancy,...
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...17 Outline Procter & Gamble in Japan: from Marketing Failure to Success Introduction The Globalization of Markets? Market Segmentation Product Attributes Cultural Differences Economic Differences Product and Technical Standards Distribution Strategy A Typical Distribution System Differences between Countries Choosing a Distribution Strategy Communication Strategy Barriers to International Communication Push versus Pull Strategies Global Advertising Pricing Strategy Price Discrimination Strategic Pricing Regulatory Influences on Prices Configuring the Marketing Mix New Product Development The Location of R&D Integrating R&D, Marketing, and Production Cross-Functional Teams Implications for the International Business Chapter Summary Critical Discussion Questions Nike--The Ugly American? Procter & Gamble in Japan: from Marketing Failure to Success Procter & Gamble (P&G), the large US consumer products company, has a well-earned reputation as one of the world's best marketers. With its 80-plus major brands, P&G generates more than $37 billion in annual revenues worldwide. Along with Unilever, P&G is a dominant global force in laundry detergents, cleaning products, and personal care products. P&G expanded abroad after World War II by exporting its brands and marketing policies to Western Europe, initially with considerable success. Over the next 30 years, this policy of developing new products and marketing strategies in the United States and then transferring...
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...the corporate world the wants and needs of clients are constantly changing, becoming much more complex and specialized. These needs can often exceed workforce and workplace capabilities. When this happens, companies and organizations hire consultants to strategize solutions to business, organizational or industry specific problems Consultants are needed to help create new jobs, expand operations, and start new facilities. In short, consultants help organizations improve their performance These solutions can involve changing a company's problem solving initiatives, altering employee training techniques, and evaluating personal performance. Employee engagement is a key element in this field. A company's ability to build a corporate team with strong leaders will determine a company's ability to find answers to client and market concerns. Consultants help construct these teams and train the individuals in them. These teams and their leaders can then innovate and create new ways to find new customers and markets while keeping the existing ones happy and engaged. The people within the company will also start to think more like business owners and producers all on behalf of a clear strategic direction with adequate capacity to succeed. Areas of Consulting Consulting services include IT (Information Technology) consulting, management consulting, strategy consulting and industry specific consulting. IT consulting uses technology to help an organization become more efficient...
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...Summer 2008: Dramatic developments in digital technologies and the diffusion of the Internet protocol as an open and efficient communication standard are wiping out the specialized symbiotic link between content and technology. That’s how Gianvito Lanzolla and Jamie Anderson see the digital world, and here they reveal three trends that companies need to prepare for. Comments In the past, media and technology industries operated through specialized value chains with clearly defined boundaries. Mobile phones were used to make simple voice calls, Walkmans were used to play cassette tapes, and computers existed mainly to crunch data. But new technologies have made it possible to convert different kinds of content – a radio programme, a book, a magazine, a song, a phone call – into digital data; in digital terms, there is little difference between them. At the same time, the Internet and other communication networks based on Internet protocol have made it possible to distribute this digitized content in costeffective and ubiquitous ways. The extent and nature of these changes and their consequent strategic implications remain substantially misunderstood. While some studies have been made, they have mainly had an industry-specific focus, with the consequent limitation of overlooking the systemic effect of ongoing transformations. In order to address this limitation, we researched current transformations in media, telecommunications and technology companies and distilled three specific...
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...INTERNET MARKETING ACQUISITION PROCESS Case: www.flashgame4fun.com Lahti University of Applied Sciences Degree Program in International Business Thesis Winter 2008 Nguyen Phuong Linh Hoang Tung Lahti University of Applied Sciences Faculty of Business Studies NGUYEN P. LINH AND HOANG TUNG: Internet Marketing Acquisition Process Case: www.flashgame4fun.com Bachelor’s Thesis of Degree Program in International Business, 103 pages, 15 appendices Winter 2008 ABSTRACT Internet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. The two main purposes of this study are to bring a general picture of Internet marketing to its readers and dig into how to drive traffic or attract customers to the Flashgame4fun.com website. The information in the theory part is acquired through many textbooks, articles and websites by using qualitative research method, meanwhile quantitative method is used to collect all important data supporting the case study analysis...
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...(Multiple perspectives) * No communication No product * Concept development Prod./Serv. Development Commercialization (process) * Innovation process in the book on page 347 Design-driven innovation * Propose the customer, without recognizing a problem. * Social process Innovation funnel (product screening) * Think 5 years ahead Product life cycle Disruptive innovation – Business model * New product with a different set of performance attributes * Underperforming on the attributes that mainstreams customers value * High improvement potential on these attributes Newspaper Website Model Christensen – The Innovator’s dilemma Problem for traditional brands. Customers think the service of the budget service is good enough. Problem for traditional brands. Customers think the service of the budget service is good enough. Solution: Brands like Air France-KLM makes a budget brand (EasyJet). Sustaining innovation * Bigger airplanes * Add service to a product (3) – Sept. 9th 2015 – Bas Koene Organizations and HRM – Chapter 8 How people create organized context * Man-made creating * We define organizations into existence * Study ideas about organizing and their effectiveness What are organizations? * Social entities * That are goal directed * Are designed as deliberately structured and coordinated activity systems * And are linked to...
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...Table of Contents |Topic |Page No. | |Executive Summary |3 | |Introduction |4 | |History |5 | |Brands |11 | |Values |14 | |Vision Statement |15 | |Mission Statement |16 | |Aspiration Statement |18 | |Situation Analysis |19 | |Competitive Analysis |20 ...
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...of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts...
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... The Forces for Change is a framework to help you understand today’s radically changing world and synthesize the breadth of complex, fast changing, interdependent factors Are all changes bad? Change can be uncomfortable and awkward but it can also be positive. FORCES OF CHANGE AND THEIR ACCOMPANYING VALUES FORCES OF CHANGE & ACCOMPANYING VALUES Turbulence Intellectual capital, Intellectual propert, ,information sharing Networking, innovation, R&D INFORMATION AGE K-Economy GLOBALIZATION DEVELOPMENT Autonomy, Pride, Dignity Independence, Indigenization “CultureBound” Customer Focus; Speed, Responsiveness; Continuous Learning; Accurate & Up-To-Date Information Quality; Value Added; Cost Effectiveness; Humanization; Ecological Specialisation; Objectivity; Materialism; SystemsOrientation MODERNIZATION WESTERNIZATION Individualism; Secularism; Freedom Of Expression; Consumerism INDUSTRIALIZATION Mechanization; Rational Thinking; Bureaucracy; Efficiency; Productivity; Mobility; Discipline; Mechanical Time Orientation; Reliability Stable 1800 AGRICULTURAL Revolution Time line Simple division of labor, labor intensive, Collectivism, sharing 2000 FORCES OF CHANGE & ACCOMPANYING VALUES Turbulence Intellectual capital, Intellectual propert, ,information sharing Networking, innovation, R&D INFORMATION AGE K-Economy GLOBALIZATION DEVELOPMENT Autonomy, Pride, Dignity Independence, Indigenization “CultureBound” Customer Focus; Speed...
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...engages ordinary people, not just economists, government officials and political activists. Globalization has increased contacts between people and their values, ideas and ways of life in unprecedented ways. People are travelling more frequently and more widely. Television now reaches families in the deepest rural areas of China. From Brazilian music in Tokyo to African films in Bangkok, to Shakespeare in Croatia, to books on the history of the Arab world in Moscow, to the CNN world news in Amman, people revel in the diversity of the age of globalization. American coffeehouse chain Starbucks has begun selling its espresso and food items to ever-increasing number of countries and this way spreading American food habits. It is the first time in human history that virtually every individual at every level of society consciously or unconsciously feels the impact of globalization. He finds it in the media, tastes it in his food and senses it in the goods that he buys. At the same time, it generates resentment and fear that his traditional culture and identity are in danger. Before we proceed further, we must keep in mind that “Culture is not static; it grows out of a systematically encouraged reverence for selected customs and...
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