...businesses in the area. Business at Sharp Cutz is good. The Business is making a profit of 2,000 dollars a month on average after expenses. I feel that the business could generate at least double of what it is currently making if the owner incorporated advertising and other marketing strategies to promote his business. Sharp Cutz gets most of its business through word of mouth, which is great for the business. Sharp Cutz serves all cultural groups and provides quality services such as haircuts, shape ups, beard trims, mustache trims, and razor shaving. Also the company is advertising for a hair stylist to serve women of all ethnic groups to expand its business. From my point of view; from being a long term customer, these are some of the issues and dissatisfactions that I have had with the business throughout the years: Inconsistency with opening and closing times, and fluctuations in prices. Every time I need a haircut I have to call to make sure the owner is there so that I won’t waste my resources such as time, and gas driving to the shop. The second issue is price. Although prices are reasonable compared to the competition, they often fluctuate up and down and are never the...
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... Business at Images is great. The Business is making a profit of 4,000 dollars a month on average after expenses. I feel that the business could generate at least double what it is currently making if the owner would incorporate advertising and other marketing strategies to promote the business. Images get most of its business through word of mouth, which is great for the business. Images provides serives all cultural groups and provides quality services such as haircuts, shampooing, wash and sets, relaxers, and hair coloring. Also the company is advertising for at least 2 more hair stylist to serve women of all ethnic groups to expand its business. From my point of view; from being a long term customer, these are some of the issues and dissatisfactions that I have had with the business throughout the years: Inconsistency with appointments and wait times, and increases in prices. Every time I need a relaxer I have to call days sometimes weeks in advance to make sure the owner available so that I won’t waste my resources such as time, and gas driving to the shop. The second issue is price. Although prices are reasonable compared to the...
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...When I look back and try to analyze my personal sociological standpoint, I see myself as a functionalist with organic solidarity throughout of my personal background. However, I also support conflict theory related to my educational experience in United States. I grew up in a very diverse city and was raised in a traditional family: mother, father, grandparents. I think my family is the major framework for me. I believe that it is essential nucleus helps me function and be successful in society. I learned that functionalism in sociology supports idea of maintaining cohesion among different parties in society. Although, we are all so unique in our own ways of living, we still create harmony for functioning with each other. My mother is one of the major mentors in my life. Her voice always plays very important part in my decision-makings. My family works like an “organism”. We all perform different roles on a daily basis, but still support overall stability in our relations. My parents taught me the ways how you function within your family relates to your functioning with other members around us. Strong family foundation gave me an opportunity to be an active participant of my large community nowadays. As we learned in our sociology class, functionalist paradigm/theory according to E. Durkheim exists in two different forms: mechanical and organic solidarities. I can say my grandmother’s generation came from mechanical solidarity. She lived in a very small urban area, didn’t go...
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...Jim Smith responded to an ad in the local paper stating, HELP WANTED-young man needed in lumber yard to load lumber and assist customers in their purchases. Much heavy lifting involved. Mr. Jones, the owner of the lumberyard, interviewed Mr. Smith. Smith had experience in the lumber business and Jones was impressed with his knowledge; however, was reluctant to hire him because of his age and physical condition. Mr. Jones placed the following comment on Smith’s application: “Is qualified, but appears to be out of the physical shape.” During the interview Mr. Jones explained he was looking for young men to fill the position and Smith’s age (forty-five) was a cause for concern. Jones also stated that if he got a haircut and improved his physical appearance, there might be a position at the customer service counter. According to Jones, the position paid slightly less but would be more reasonable for a man of Smith’s condition and age. Several days later, Mr. Jones received a notice from the local equal employment opportunity commission stating Mr. Smith had filed age-discrimination charges against him. The question is; what is discrimination and is Mr. Jones discriminating? To decide if this is discrimination we must first know the definition. Webster’s defines discrimination as the act, practice, or an instance of discriminating categorically rather than individually and, prejudiced or prejudicial outlook, action, or treatment. Clearly according to Webster’s one might...
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...Mini-Ethnographic Study: African-American women’s hair salon Introduction: The present study aims to provide an ethnographic description of the population of an African-American women’s hair salon located in the suburbs of Philadelphia. The study was carried out through a 3-hour field interaction that occurred in the afternoon of May 22, 2013. The field observation comprised the following techniques: picture, drawing, spontaneous conversation, interview and note-taking. The first part of the study introduces the environment where the interaction took place and the population studied. The second part presents the observation itself and a detailed description of the population’s cultural traits. And finally, the third part of the study summarizes the key findings of the observation under a socioeconomic perspective. Subject: The subject of this study is the African-American women’s hair salon Foxy Diva’s, located in Germantown. I chose this subject of study for three main reasons. First, I currently live in Germantown and I wished to get a better understanding of the neighborhood and its population. Second, I wanted to learn more about the socioeconomic environment of the African-American population. And finally, making a parallel with Brazil, I expected hair salons in American poor neighborhoods to be relevant social spaces and, consequently, to be interesting environments for an ethnographic observation. Germantown is a neighborhood located in the northwestern suburbs of...
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...desire for independence reflects the “Need to Achieve” (Boone, 2012, p. 195) characteristic of an entrepreneur. Entrepreneurs want to excel, they enjoy the challenge of reaching difficult goals and are dedicated to personal success (Boone, 2012, p. 195). Interview Question 3. Is the business operated as a sole proprietorship, a partnership or a corporation? What are the particular advantages and disadvantages of the form(s) experienced? A.: The business, X, began as a partnership, but later it was mutually agreed upon to incorporate the business after seeking financial advisement. After 21 years of running the hair Entrepreneur p. 2 salon as a corporation, the desire for independence set in for each business owner, and further transition allows Mrs. X to operate as a sole proprietor today. Operating a business as a partnership allows for financial capabilities to be greater and...
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...discvery The impact of discovery can be transformative; the understanding of other people’s experiences can influence the views of an individual. People’s beliefs and values are usually a product of their environment, however, when they go out of that environment their beliefs and ideas are challenged. The Motorcycle Diaries, a memoir written by Ernesto ‘Che’ Guevara, Sweet Phoebe, a play by Michael Gow and Isnis, a short story composed by Tim Richards are three texts that support the concept of naturalised ideas and beliefs being challenged and the protagonists’ values and beliefs being transformed as a result. The Motorcycle Diaries composed by Ernesto ‘Che’ Guevara is a memoir of his journey through South America during the 1950’s. “So we understand each other” is a self-reflexive, proleptic opening, written by Guevara after the journey. This prologue acknowledges the changes and discoveries Che experienced. The use of prolepsis focuses the reader’s attention on the character development of the protagonist throughout the text. Guevara discusses how he constantly changed throughout the journey and now he is not the same person as he was when he set of on this journey, “The person who wrote these notes passed away the moment his feet touched Argentine soil again” “Our America with a capital A has changed me more than anything.” Guevara makes a strong line between the man in the diaries and the man he had now become “But ill leave you now, with myself, the man I used to...
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...Student number 4823338 UNIVERSITY OF EAST ANGLIA MARKETING: SOCIAL RESPONSIBILITY AND THE LAW Coursework Semester 2 ACADEMIC YEAR 2013-2014 Word Count: 2331 Date of Submission: 17 February 2014 Student Number 4823338 CONTENTS 1 INTRODUCTION ................................................................................................3 2 4 ERAS……………………………………………………...................................4 2.1 The Era of Production……………………………………………………….5 2.2 The Era of Sales…….………………………………………………………...6 2.3 The Era of Marketing.……………………………………………………….7 2.4 The Era of Relations………………………………………………………….8 3 THE ADVERTISING STANDARDS AUTHORITY (ASA)…….....................9 4 CONCLUSION ....................................................................................................11 REFERENCE.......................................................................................................12 2 Student Number 4823338 1 INTRODUCTION Systematic problems of Advertising industry became visible relatively long time ago even with the naked eye. New trends appearing in recent years are becoming more and more openly post modernised. Advertising remembered a human being, who used to be ignored and estimated only as an abundant figure, money income for the decades. All manner of marketing directions, such as Guerrilla, Viral and Intuitive, invoke to look closely at the man, go beyond the statistics, and see the real people standing behind the numbers. Advertising...
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...It’s really the people that make Google the kind of company it is. We hire people who are smart and determined, and we favor ability over experience. Although Googlers share common goals and visions for the company, we hail from all walks of life and speak dozens of languages, reflecting the global audience that we serve. And when not at work, Googlers pursue interests ranging from cycling to beekeeping, from frisbee to foxtrot. We strive to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. In our weekly all-hands (“TGIF”) meetings—not to mention over email or in the cafe—Googlers ask questions directly to Larry, Sergey and other execs about any number of company issues. Our offices and cafes are designed to encourage interactions between Googlers within and across teams, and to spark conversation about work as well as play. It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by looking at pictures inside the Googleplex, you can see that it looks more like an adult playground, not a place for work. But Google’s success can be attributed to this culture. Google has people who’s sole job is to keep employees happy and maintain productivity. It may sound too controlling to some, but it’s how this world-changing organization operates. So can Google’s culture teach us anything? Yes. Google bases nearly everything...
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...well-organized, coherent paragraphs. You have the tools—the parts of speech; correct spelling, punctuation, and capitalization; and good grammar— to construct and use a variety of sentence types. You’ve studied the uses of modifiers, tone, and form, so you can reach the people you’re addressing. You’ve also learned to write to your audience, whether you’re sending out a basic business letter, convincing a group to accept your recommendations, or presenting a research report. Now we’ll begin to put it all together. By learning how to express yourself in correct sentences and to recognize common errors, your basic communications skills will significantly improve. By learning to focus on your topic, organize your ideas, use transitions, and write an effective conclusion, you’ll write consistently stronger paragraphs, letters, essays, and reports. This, in turn, will increase your professionalism and open doors to future success. When you complete this study unit, you’ll be able to • Compose sentences correctly • Use various sentence structures and types • Recognize and correct fragments and run-on sentences • Construct unified, coherent paragraphs • Connect paragraphs to build a well-organized, logical document iii Writing Complete Sentences Sentence Structures Sentence Length Sentence Variety Sentence Types Correcting Fragments and Run-On Sentences PARAGRAPHS Writing Effective Paragraphs Elements of a Paragraph Paragraph...
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...and computerization all work to increase the number of footloose tasks, but innovation and education work in the opposite direction, creating relationship-based activities—like the writing of this review. It may only be personal conceit, but I imagine there is a reason why the Journal of Economic Literature asked me to do this review. 1. Prologue hen the Journal of Economic Literature asked me to write a review of The World is Flat: A Brief History of the Twenty-First Century (Farrar, Straus, and Giroux 2005) by Thomas Friedman, I responded with enthusiasm, knowing it wouldn’t take much effort on my part. As ∗ Leamer: Anderson Graduate School of Management, Department of Economics and Department of Statistics, UCLA. Thanks for comments from my brother, Laurence Leamer, my UCLA colleagues at the Political Economy lunch (Dan Treisman and Michael Ross), Eric Rasumusen, John Talbot and my former students, Christopher Thornberg, Peter Schott and...
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...his sleek book-lined office overlooking Lake Washington, outside Seattle – is the hacker's notion that the code for these problems can be rewritten, that errors can be fixed, that huge systems – whether it's Windows 8, global poverty or climate change – can be improved if you have the right tools and the right skills. The Bill & Melinda Gates Foundation, the philanthropic organization with a $36 billion endowment that he runs with his wife, is like a giant startup whose target market is human civilization. Personally, Gates has very little Master of the Universe swagger and, given the scale of his wealth, his possessions are modest: three houses, one plane, no yachts. He wears loafers and khakis and V-neck sweaters. He often needs a haircut. His glasses haven't changed much in 40 years. For fun, he attends bridge tournaments. Related: Q&A: Bill Gates on How to Stop Global Warming Related: Obama in Command: The Rolling Stone Interview Related: Steve Jobs: The Rolling Stone Interview But if his social ambitions are modest, his intellectual scope is mind-boggling: climate, energy, agriculture, infectious diseases and education reform, to name a few. He has former nuclear physicists helping cook up nutritional cookies to feed the developing world. A polio SWAT team has already spent $1.5 billion (and is committed to another $1.8 billion through 2018) to eradicate the virus. He's engineering better toilets and funding research into condoms made of carbon nanotubes....
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...addressed, leave the banking system vulnerable to crisis. There is no greater challenge in economics than to understand and prevent financial crises. The financial crisis of 2007-2008 provides the opportunity to reassess our understanding of crises. All financial crises are at root bank runs, because bank debt—of all forms—is vulnerable to sudden exit by bank debt holders. The current crisis raises issues for crisis theory. And, empirically, studying crises is challenging because of small samples and incomplete data. *Written as a contribution for Trade, Globalization and Development: Essays in Honor of Kalyan Sanyal, edited by Sugata Marjit and Rajat Acharya (Springer Verlag; forthcoming). Some of this essay draws from material in my book Misunderstanding Financial Crises (Oxford University Press; forthcoming November 2012). I worked at AIG Financial Products as a consultant from 1996-2008. I thank Doug Diamond, Bengt Holmström, Arvind Krishnamurthy, and Guillermo Ordoňez for comments.1 1. Introduction Economic development does not result in the elimination of financial crises. The recent financial crisis of 2007-2009 in the United States and Europe shows that market economies, however much they grow and change, are still susceptible to collapse or near-collapse from financial crisis. This is a staggering thought. And it came as a surprise, as financial crises were thought to be things of the past for developed economies, now only occurring in emerging markets. The...
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...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
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...F u r t h e r Praise for Globalization and Its Discontents " Development and economics are not about statistics. Rather, they a re about lives and jobs. Stiglitz never forgets that there are people at t he end of these policies, and that the success of a policy should be d efined not by h o w fast international banks are repaid, but by h o w m u c h people have to eat, and by h o w much better it makes their lives." — Christian Science Monitor " [An] urgently important new book." — Boston Globe " Whatever your opinions, you will be engaged by Stiglitz's sharp i nsights for a provocative reform agenda to reshape globalization. A m ust read for those concerned about the future, w h o believe that a w orld of decent work is possible and want to avert a collision course b etween the haves and the have nots." —Juan Somavia, d irector-general of the International Labour Organization " [Stiglitz s] rare mix of academic achievement and policy experience m akes Globalization and Its Discontents w orth r e a d i n g . . . . His passion a nd directness are a breath of fresh air given the usual circumlocutions of economists." — BusinessWeek " T h i s smart, provocative study contributes significantly to the o n g o i n g globalization debate and provides a m o d e l of analytical r igor c o n c e r n i n g the process of assisting countries facing the challenges of e c o n o m i c development and transformation. . . . Impassioned, balanced and i n f...
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