...Advertising affects what consumer buy. Ads appeal us many reasons. For example, in the two ads I found for hair-care stuff. The Beachblonde ad is more effective than Frizz-Ease ad because of its use of propaganda, its use of color, its layout. First of all, the Beachblonde ad uses many propaganda devices. For example it uses some loaded words like ‘blonde’, ’shine’, ‘sun-kissed’. But Frizz-Ease uses only ‘amazing’. In addition, Beachblonde ad uses many glittering generalities. ‘Now, anyone can be a Beacblonde’, ‘Get sun-drenched highlights with high-impact shine anytime, any where.’ On the other hand, Frizz-Ease ad uses glittering generalities like ‘You will see amazing transformation’, ‘whether you have dry, wiry or fine hair, there’s a Frizz-Ease Serum perfect for you’. Beachblonde ad uses plain folks appeal, but Frizz-Ease ad doesn’t use it. Thus because of its use of propaganda devices, the Beachblonde ad is more appealing. Besides propaganda techniques, the Beachblonde ad uses better colors. In the Beachblonde ad, it uses several cheerful colors like yellow, light blue, emerald green, and white. Yellow is an attention getter and it is most visible color of all the colors. So it is the number one attention getter. And blue is one of the most popular colors. To American consumers of both genders, blue is the favorite color. In addition, in this ad they use light blue so it means they want to emphasize cheerful. And emerald green is also the color which looks cheerful. White...
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...* Inward migration results in more skilled workers within the country and with better labour available efficiency will increase. * Technological advancements will mean that the quality and efficiency of capital used by firms will increase and therefore productivity will rise. The Economic Cycle All countries at every stage of their economic development experience periodic business cycles where the rate of growth of production (real GDP), incomes and spending fluctuates. The length and volatility of each cycle varies over time. There are booms: * Higher consumption * More houses built * Imports rise and exceeds rise in exports (deterioration) * Lower unemployment * Rise in AD * Higher tax revenue for govt There are also recessions: * Declining AD * Rising Unemployment * Falling demand for imports * Lesser chance of Inflation * Lower tax rev for govt * Increased saving Trend Growth: Trend growth can be defined as the expected increase in real GDP, looking into the future. The current UK government expects growth of 1.5%. It is important to predict a figure for trend...
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...able to maintain their hair count and in 66% of the participants growth of new hair was observed. In case of Women PROPECIA was not effective in treatment of hair loss and women were specifically instructed not to use the product as the finasteride compound could cause birth defects in male fetuses if ingested or observed through skin. In the clinical tests a small number of men experienced various sexual side effects but these side effects were fewer than 2% taking the drugs. Meanwhile there was a relaxation in drug advertisements by FDA, according to this new rule pharmaceutical companies were allowed to mention the brand name of the product in the broadcasting advertisement as long as they were giving information on the side effects as well along with its benefits. Company should go there for advertising positioning and detailing in this way Type of advertising: As given in the case, Casola had 3 options for companies’ initial advertising program: * Product claim ads * Reminder ads * Help-seeking ads Communication mix should be mixture of all three ad as there is...
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...Results Overview of fast food market Fast food market Fast food restaurant Definitions Fast food restaurants feature a common menu above the counter; they provide no wait staff; and customers typically pay before eating and choose and clear their own tables. These restaurants are also known as quick serve restaurants (QSRs). Main type of food sold at the restaurant, including burgers, sandwiches, snacks, Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants. These twelve restaurants comprised 41% of locations for the top 50 restaurants. Fast food segment Table 2 presents 2008 and 2009 sales data for the twenty largest fast food restaurants in the United States...
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...Ads are everywhere, and they have a great influence on our minds as well as our decisions as consumers. Oreo brand is one of the big companies that consists of more than 30 varieties around the world. Oreo advertising is characterized by its updated ways of convincing consumers that they can satisfy their needs. Oreo cookies have two sides that are separated, and they are available with white cream as well as chocolate cream. Moreover, the brand parent name is imprinted on Oreo wafers; it’s an oval shape with a diagonal lines leading from the top and that is what constitutes the base of the logo. Oreo Yummy contains 6 portions that is suitable for a big family as well as a small one, also the 250ml size is suitable for children’s lunch boxes. On the packaging, a piece of Oreo a cookie floating beyond a cup of milk is drawn. The 3 Oreo's ads use several techniques to draw the attention of the consumer. The presentation of 3 different cookies satisfys all kinds of tastes and the two sides of the cookie shows that the consumer can twist it. Oreo Yummy’s packaging means that you do not need to consume it in a short time so that you can shake, twist and drink in any time you want. Oreo advertisements have 3 main values: first is the functional one that satisfies hunger; for instance, when you wake up at night you can take Oreo cookies and taste them. Second is the emotional side that satisfies not only the fun need for kids but also for adults, and the value of self-expression...
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...Figure 1) which had some pretty good interested information. The foundation, based on the ad, many young adults male or female. Thomas and Stacey Siebel are the former creators out of it. “Montana Meth Project”. The PSA shows two females having a sorrow look, like if they have no worries in life. The background has a dreary look describing the darkness of the situation and the emptiness in the life of the two females. (2015) The Ad From: Montana Meth Project persuades the importance of meth abusers to not share needles by successfully using logos, pathos, and ethos....
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...Nike Extrinsic Motivation Ad Jermaine Walker University Of Phoenix PSY/211 May 26, 2015 Instructor: Charlene Tolbert Abstract For this purpose was to show one motivation method Nike uses in the commercial ad and one they didn’t use which could have emphasize how relevant each method are to their brand I getting the message across. Also we will see the comparison between Tiger Woods and Rory Mcllroy being depicted by a young boy dreams transitioning into a reality at every stages of his life. In the end the real pro golfers will compete against each other leaving a lasting impression with a story about being motivated by people. Usually if a child should watch something on the TV it would be cartoon or an animated film but not for this one child who sat one day watching golf with his father and suddenly got inspired by Tiger Woods. He got up immediately and grabbed his green little golf club and began to swing like a Tiger on the TV. In this commercial Rory Mcllroy is being depicted by the child at young age growing up loving golf and dream one day he will be as successful a pro golfer. The purpose of this was to promote the brand Nike by comparing the two players side by side and showing how Rory started out small practicing his swings day and night rain or no sunshine until he becomes just as good as Mr. Woods. Being coached by his family and friends with a tiger woods wallpaper in his bedroom, he put a piece of paper next to showing his daily improvements...
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...based on a set of claims about its identity contained in a trusted token. Such a token is often issued and signed by an entity that is able to authenticate the user by other means, and that is trusted by the entity doing the claims based authentication. In AD FS, identity federation is established between two organizations by establishing trust between two security realms. A federation server on one side (the Accounts side) authenticates the user through the standard means in Active Directory Domain Services and then issues a token containing a series of claims about the user, including its identity. On the other side, the Resources side, another federation server validates the token and issues another token for the local servers to accept the claimed identity. This allows a system to provide controlled access to its resources or services to a user that belongs to another security realm without requiring the user to authenticate directly to the system and without the two systems sharing a database of user identities or passwords. Another function is Microsoft Active Directory Lightweight Directory Services (AD LDS) is an independent mode of Active Directory that provides dedicated directory services for applications. Although AD LDS...
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...such a constructive approach with its one-page advertisement in the 2009 Sports Illustrated Swimsuit Issue. Arby’s sells their new Roastburger to men aged 18-25 by cleverly placing their product in a place no man can deny looking at. Men who flipped through this issue undoubtedly did a double take and read the entire advertisement and were affected through the suggestive placement of the product. The ad featured two of Arby’s soon-to-be released Roastburger sandwiches covered by a model’s crossed arms. The burgers were positioned side-by-side in the upper third of the ad, with the model’s arms crossed at the wrists at about the center of the ad. The model’s hands were positioned in such a way that they covered a majority of the two burgers, but left some of the top and bottom of each burger visible. The model’s arms extended out of the print area of the ad and no other part of the model’s body was visible. In the lower quarter of the ad was a bright red text box that extended from the left edge of the ad across to the Arby’s logo at the right edge of the ad. The minimal amount of white text in the box contained the headline, “We’re about to reveal something you’ll really drool over,”. The remaining copy text acknowledged that Arby’s was teasing the viewer with a glimpse of the burgers, but that the viewer would have to...
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...Good Times As I was flipping through an old Maxim magazine I noticed the numerous ads for leading products such as alcohol or even tobacco; it was difficult not to. Many alcoholic beverage products use sex appeal whereas others may use a socializing atmosphere to market their product. Skyy Infusions All Natural Ginger Vodka illustrates strong sexual appeal by using an attractive red head to promote its product. Hennessy Cognac takes more of a rewarding social approach directed mainly towards black consumers. So whether you’re feeling frisky or like relaxing with friends you’re sure to have a good time when consuming alcohol. Alcohol products in general are aimed at a younger audience, consumers prominently between the ages of 21 and 45. The Skyy Infusions All Natural Ginger Vodka advertisement has an image of a large, blue, glass bottle on the lower right side. On the left is a stunningly attractive red head, a “ginger” with striking blue eyes, bright red lips, and cherry red polished nails. The models hair is elegantly styled with big luscious curls. Her skin is a light, milky, cream color and her neck is alluringly exposed. It appears as if she is lying on a bed of silk bronze colored sheets which wrap around her showing just enough bare skin to make you believe that she is wearing nothing at all. She has a very seductive look on her face with her mouth slightly open intended to entice male consumers to purchase this product. In her left hand she holds a drink...
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...[1]. The wireless telecommunications networks normally use some type of electromagnetic waves for the transmission of data or communication. 3.1.1 Types of Wireless Networks: Wireless PAN Wireless Personal Area Networks interconnect devices within a small area. For example, by using Bluetooth in create wireless PAN for interconnecting a headset to a cell phone. Fig: 3.1 Block diagram of WPAN Wireless LAN Wireless local area network is represented as a Wi-Fi technique or a Fixed Wireless Data Communication technique. Fixed Wireless Data implements technique point to point links among computers at two various locations, by the using microwave signals or laser beams above the line of sight paths. The connect two networks existing in two or more adjacent locations. Fig: 3.2 Wireless LAN structure...
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...‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people whose interest have been caught, the information of the ingredients with ‘The ultimate combination of arginine, creatine and glutamine, xpand will flood your body with energy for an all-out assault’, the word ultimate makes people feel ultimate if they take this product while exercising (is what company wants people to think) * ‘A single scoop of xpand generates heart pounding, blood pumping intensity’, makes the product sound just as good as a steroid but it is legal to consume * “UP TO 400% FASTER THAN THE COMPETITORS” – draws attention to what product can do for the audience and tries make them think they are getting a better edge on the competition * Dumb bell weights shown on the wings of the plane to exaggerate the strength of the man with the plane attached to him from taking the product * * Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize. * Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people...
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...geometry is the everyday “flat” or parabolic geometry which uses the axioms from Euclid’s book The Elements. Non-Euclidean geometry includes both hyperbolic and elliptical geometry [W5] and is a construction of shapes using a curved surface rather than an n-dimensional Euclidean space. The main difference between Euclidean and non-Euclidean geometry is the nature of parallel lines. There has been much investigation into the first five of Euclid’s postulates; mainly into proving the formulation of the fifth one, the parallel postulate, is totally independent of the previous four. The parallel postulate states “that, if a straight line falling on two straight lines makes the interior angles on the same side less than two right angles, the two straight lines, if produced indefinitely, meet on that side on which are the angles less than the two right angles.” [W1] Many mathematicians have carried out extensive work into proving the parallel postulate and into the development of non-Euclidean geometry and the first to do so were the mathematicians Saccheri and Lambert. Lambert based most of his developments on previous results and conclusions by Saccheri. Saccheri looked at the three possibilities of the sum of the angles in a triangle. He found the first to be <180°, one being =180° and the final being >180°. He showed that the first, that the angles total <180°, was viable but only through the use of a new geometry system, non-Euclidean geometry therefore beginning the investigation...
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...wear. Women’s magazines everywhere show ad after ad about perfume and what she will be able to do once they wear it. However, not all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell women’s perfume in order to appeal to the different types and personalities of today’s women. Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it. The ad campaign for Clinique’s perfume lines is a very good example of this. In the May issue of Teen People, the ad for Clinique’s perfume, “Happy,” shows a woman wearing a sleeveless turtleneck sweater. Although not clearly shown, the girl seems to have a huge smile on her face but is hidden behind her turtleneck. The caption of the ad says “Clinique happy.” Although it is a simple ad, it deems as effective toward women. Featured in a magazine targeted to teens, the girl in the ad is young looking, which would relate to teens. As for older women, it would appeal to them as well so they too can feel young and fresh again. Another ad for a Clinique perfume is for “Simply,” found in Cosmopolitan magazine. The name of the perfume alone, says it all. The ad shows a bottle of the “Simply” perfume...
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...cases. Advertisers take a huge risk by spending large amounts of money on their ads, if their ads do not work that is a huge profit lost. The advertisers must target an audience that they believe will most likely be the ones to buy their product. They need to do it in a clever enough way to catch the attention of the people that are viewing their ad. For vehicle ads they add in things that attract people with catch phrases such as “Kicks Like a 12 Gauge.” The ad can’t just be all about catching the attention of the viewers it also needs to have the information needed to get the viewer to consider buying their product. The two main subjects of selling vehicles are power and good gas mileage. Two advertisements that target the consumer looking for power and good gas mileage are the Toyota Tundra ad featured in the field and stream magazine and the Ford Taurus ad featured in the cosmopolitan magazine. The two ads that will be compared in this paper talk about how both ads grab the attention of the reader and how the advertiser targets a specific audience to sell his product. Both of the ads do a good job of targeting their audience. They both show the social buzz that the buyer would receive if buying their product by showing how flashy the pickup looks. However they target two different types of audiences. The Toyota tundra ad is all about promoting how much power that the pickup contains. The ad creator did a good job of making it very noticeable to the viewer...
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