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The United States Steel Industry

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THE UNITED STATES STEEL INDUSTRY * Porter’s five forces model

* Risk of entry by potential competitors * Absolute cost advantages: From this case we can identify that steel industry in different categories has various type of cost advantages. For eg: those small steel makers minimills who used arc furnaces to smelt and produce scrap steel which usually cost lower than large established companies who used iron ores that requires huge investment and tends to raise their cost. More over another absolute cost advantage that had over established companies are that they used and located in rural areas where labor costs were relatively low and established companies used unionized labor and in flexible work rules that increases their cost. As a result we can say that absolute cost advantage was achieves by small steel maker but established industry did not have any cost advantage

* Customer switching cost: Basically customer considers steel as a commodity type good as mentioned in the case for which they could easily switch from company to company and they took this as an opportunity to bargain down prices further.

* Government regulations: as mentioned in the case low trade barriers took away market share away from companies that once dominated the industry. This led to creation of many new small companies that could operate at low cost which resulted in intense competition and lost profits

* Rivalry among established companies: Rivalry among established companies includes four following functions they are * Industry competitive structure: As mentioned earlier that trade barriers in the beginning of 1970’s raised competition for the dominant industry as many new company competitors could easily enter the market and operated at low cost which lead to severe price wars and decreased profit and excess capacity.

* Industry demand:

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