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The Use of Social Networking Sites Like Facebook and Twitter Have Increased Dramatically over the Past Years.

In: Business and Management

Submitted By nkmnur
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| Management Information System | BPMN 6033 | | |
The use of social networking sites like Facebook and Twitter have increased dramatically over the past years.

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Table of Contents Abstract 2 Social Media History 2 Statistics of Social Media Usage 3 Facebook 5 Twitter 6 Question 1 - Investigate the effects that social networking sites may have within the business environment. 6 Benefits of Social Media to business 7 Question 2 - Discuss the types and forms of businesses that may deploy these networking sites to achieve competitive advantage 9 Small Businesses can take advantage of Social Media to achieve competitive Advantage 9 Utilize social media to build competitive advantage 10 Question 3 - What extensions could you bolt on to these existing networking sites to make them more attractive to business users? 10 “The ADAPT Model” 10 References 13

Abstract
This article presents theoretical analysis on how social media influences the business environment. The use of social media is growing fast and has become the biggest and most popular avenue to connect with the world; share or exchange information and ideas in virtual communities. The social media websites creates a new era in grabbing new opportunities in business. Business activities such as promoting, marketing, customer relationship and sales can be done over the social media. With the rapid change of technology, it is vital to keep up with the current social media offering in order to engage with the customers. The use of social media continues to grow at outstanding rate, so it is necessary to develop and implement social media strategy to take advantage of the rapidly changing environment.
Case Questions 1. Investigate the effects that social networking sites may have within the business environment. 2. Discuss the types and forms of businesses that...

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