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The Value of Online Grocery Shopping

In: Business and Management

Submitted By aharaway
Words 1624
Pages 7
Martin’s Grocery Store Going Online!

The Value of Convenience

YOUR NAME

MBA6004 Unit 4

Professor Steinhagen

11/15/2013

Table of Contents

History of Martin’s………………………………………………………………...3

The Journey of Martin’s…………………………………………………………..3

The Future of Grocery Shopping…………………………………………………5

Strategy Recommendation………………………………………………………...6

Conclusion………………………………………………………………………….8

References…………………………………………………………………………. 9

Many industries in the United States are expected to utilize the web to expedite services and to meet the demands of customers. Grocery shopping is one of the most popular industries that are expected to change by offering online shopping and home delivery services. There are many benefits to online grocery shopping which include accessibility, consuming healthier produce, and convenience. Online grocery shopping is estimated to grow by 9.5 percent annually and is on track to become a $9.4 billion industry by 2017 (usnews.com). Amazon, Costco, Google, and Peapod have already invested millions in the infrastructure of their online grocery business. However, Martin’s grocery store has chosen not to follow the business model of offering customers online ordering and delivery services. The grocery legend believes customers would rather have a “hands on” shopping experience that includes friendly cashiers, attractive store displays, and helpful baggers. Martin’s must change their business model to offer customers local produce by online ordering and delivery services. Without these improvements, Martin’s will lose customers, revenue and the interest of investors.
The Journey of Martin’s

In 1932, David Javitch opened his first grocery store and named it Giant. This store was located in Lewistown, PA (martinsfood.com). During this time Giant only offered dry goods and perishables to their customers. In 1945, the

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