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The Value of Planning

In: Philosophy and Psychology

Submitted By roseburghv
Words 459
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Strategic planning begins with where the organization is, defines some new place where it wants to be, and develops a plan to get there, all in the context of its mission and values and the realities of the environment in which it operates (Worth 2012, p. 169). Strategic planning is a valuable tool to an organization, because it is a step by step guide from implementation to outcomes, leading to potential success. The basic strategic model, in preparation for the plan, starts with assessment of the situation and clarification of the mission, values, and vision. All management and operational facets must be aligned with the mission, values and vision, as they are the essence of the organization. The next step is to identify the issues, questions and obstacles that may occur. Once these are known, strategies, goals and objectives can be developed, written and communicated. The plan is ready to be implemented. The final step of strategic planning is to evaluate the results in order to ensure effectiveness and to make improvements as necessary (Worth, 2012).
Since capacity building involves strengthening the organization in order to realize its mission, both marketing and fundraising are used to accomplish this feat. The focus of marketing is to influence behavior (Worth, 2012). Marketing is key because it must link the organization to the community. Through strategic planning, marketing can gain commitment from staff, volunteers and the community; acquire resources, such as information, technology and funding; and, set objectives which will be beneficial to a nonprofit organization. Marketing can measure performance and strategic planning will determine if the organization is on track or if changes need to be made (Riley, 2012). Strategies are needed to market and raise funds for nonprofit organizations; therefore, planning must take place.
Hoffman (2010)

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