...Public Transit Implications of Spatial Development and Their Impact on Commuting: Evidence from Suburban Beijing and Philadelphia Xinyi Huang Comparative Urbanism, 1st Draft Prof. McDonogh 4-11-2016 Table of Contents Introduction i. In general ii. Study Areas iii. Literature Review: Transport and Suburbia Spatial Development I. Context of Beijing i. Urban Form ii. Work-House Relocation iii. Commuting Patterns and Transport Development II. Context of Philadelphia i. Urban Form ii. Work-House Relocation iii. Commuting Patterns and Transport Development Public Transportation Strategies I. Beijing Subway i. Historical Background ii. Governance and Investment II. Southeastern Pennsylvania Transportation Authority Regional Rail i. Historical Background ii. Governance and Investment Transit and Commuting i. Yanjiao: Excess commute ii. King of Prussia: Reverse Commute Discussion and Conclusion Appendix: Images Bibliography Introduction In recent decades, one of the main arguments in relation to increasing transport demand and changing commuting pattern has focused on urban growth. Many existing studies have found strong evidence between land development and travel behaviors. Global urban sprawl has been accompanied by changes in individuals’ housing and employment locations, which in turn brings changes in commuting time, distance and destination. However...
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...EXTERNAL ENVIRONMET ANALYSIS 5 Fast Food industry analysis 5 PESTLE analysis 5 Political and Legal 5 Economical 6 Social 6 Technological 7 Environmental 8 Porter’s Five Forces Framework 8 Threats of new entrants 8 Bargaining Power of Buyers 9 Bargaining power of suppliers 9 Threat of Substitutes 9 Intensity of Rivalry among competitors 10 Key Success Factors in fast food industry 10 Branding 10 Location 11 Speed 11 Efficiency 11 INTERNAL ENVIRONMETS ANALYSIS – THE FIRM 11 Subway - Strengths and Weaknesses Analysis 11 Subway Strengths 12 Subway Weaknesses 12 Subway Analysis 12 Subway - Key resources, capabilities and competencies 13 Subway – Resources tangibles 13 Subway - Intangibles 13 Subway Human Resources 14 Subway – Porter value chain 14 Firm infrastructure 14 Human Resource 14 Technology 14 Inbound logistics 15 Outbound logistics 15 Marketing and Sales 15 Service 15 OVERALL ANALYSIS OF SUBWAY 16 CONCLUSION 18 REFERENCING 19 EXECUTIVE SUMMARY The following report shows an analysis of the real competitive environment into the Australian fast food industry. To understand the microenvironment this is conducted by PESTLE analysis. With this analysis can be found some positive factors for the fast food industry players. Also, is going to be used Porter’s five forces with the objective to research the level of rivalry in the industry of fast food and also barriers that may exist to entry and/or exit...
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...Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsens or Vejle. After evaluating the results...
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...Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsens or Vejle. After evaluating the results of the questionnaire...
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...Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsen s or Vejle. After evaluating the results...
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...market expansion into the United States market and became the second largest convenience chain in North America. Mac’s is such a successful operator simply because they are able to tailor their products and services to the local tastes and needs of the market. Also, Mac’s strong financial position and ability to create value for its shareholders, has increased its feasibility of expanding into the global market. International expansion into South Africa is a promising opportunity for Mac’s. However, South Africa has encountered numerous political barriers from the development of the Apartheid System in 1948 to1994, where non-white inhabitants were stripped of their rights. This unstable environment inhibited their ability to remain competitive and attractive on a global scale. A revolution occurred, as South Africans currently reside in a democracy, and business affairs are expanding through the current development of the Grand Free Trade Area (seeking to improve trade relations). International business can be conducted in a similar manner to Canadian business exchanges due to the newly established legal system, minimized corruption, and strictly regulated financial system. Internal Analysis Strengths * Mac’s is the largest convenience store operator in Canada Being the largest convenience store operator in all of Canada reveals that Mac’s has dominated their domestic market. This exemplifies that they are effectively able to assess a market, identify the demands of that...
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...Introduction Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with 35,302 restaurants in 98 countries and territories as of September 10, 2011. Doctor's Associates, owners of Subway, was founded by Fred De Luca and Peter Buck in 1966, when they opened the second Subway restaurant in New York. The name comes from the fact that Buck holds a PhD. Despite Subway marketing itself as a health-conscious restaurant, neither Subway nor Doctor's Associates are affiliated with nor endorsed by any medical organizations or doctors. SUBWAY in INDIA Operating from its main office located in Milford, Connecticut, the quick service restaurant chain has five regional centers to support its expanding international operations. The Asian centre has been growing at a rapid pace and India as a country occupies a pivotal spot on this expansion map. Subway Systems India Pvt Ltd opened its very first restaurant in 2001 in New Delhi and has swiftly grown its operations to 228 operating restaurants in 26 cities across India. Although it is a global brand with a menu that is relatively the same around the world, SUBWAY restaurant's takes great pride in honoring and respecting local traditions and food preferences and has earned a reputation for offering a healthier alternative to traditionally fatty and greasy fast food. SUBWAY restaurant's...
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...in the story are named after subway stations in London; another way we can tell is the characters statements about the city: “Cathy had been at work, so the boyfriend had shown him around London” (p. 64, l. 25 - 26). The story unfolds in the subway’s underground system of London in the late 19’hundreds but could as well be set as today, because the way our characters describe their surroundings: “You couldn’t walk, always it had to be busses and what the English called the tubes” (p. 64, l. 29-30). Here we get an impression of a modern city where everything has to be fast and there is no time to waste. All of the main characters meet in the underground system at the end of the story. All the characters are placed here and throughout the story we hear their individual stories and get an impression of how they are and how their personalities are, these flashbacks and changes between the different characters can make it confusing at the beginning of the story, but at the end it makes good sense. This is a post modernistic narrative technique, and it is used because we have to hear the story from everyone’s point of view, to understand what is going on. I think the narrator has chosen the city of London because it’s a modern world city where everything has to go fast and it’s easy to get confused like Berto got. The title is called The Red Line. I think the narrator probably has chosen this topic because of the setting Berto is in, he sits in the subway on the line he think is the...
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... This area is an affluent, primarily residential area with many of its residents working in more commercial areas in Midtown and Lower Manhattan. It has the reputation of being home to New York City's cultural, intellectual hub (with Columbia University located at the North end of the neighborhood), and artistic workers. Because of his boundary with the Hudson River, the riverfront of this area used to be a shipping, transportation, and manufacturing corridor. The Hudson River Railroad line tight-of-way was granted in the late 1830s to connect New York City with Albany, and soon ran along the riverbank. Also, the area is bounded on the East by Central Park, which was created in the 1850s and 60s. But it was not until 1885 when the area suffered a building boom. From 1885 to 1910, thanks in large part to the 1904 opening of the city’s first subway line, the neighborhood experimented a considerable growing. Now, this subway line is a portion of...
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...[pic] Marketing Research of Subway Executive Summary This paper aims at conducting marketing research of Subway with a purpose of attaining its strategic objectives comprehensively. This company is an American world’s largest fast food chain, primarily selling submarine sandwiches and salads, that operates on the franchising principle. Marketing research is “the function linking the consumer, customer and public to the marketer through information – information used: to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process” (Kotler, 2007). The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. Also for performing marketing activity successfully the company should carry out situation analysis, use marketing concepts (segmentation, targeting and positioning) to analyze the needs of their clients and then make decisions to assure those needs, better than the competition. Situation analysis based on the external factors observation (PESTEL analysis), customers’, rivals’, distributors’ and shareholders’ behaviour have also been discussed. SWOT-analysis was used in the completing of this assignment as one of the analytical methods of strategic analysis. BCG matrix as one of marketing strategies and integrated mix part (seven...
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...How Subway Tops The Fast Food Chain Introduction The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening all the time. The franchise chain has employed more than 150,000 people. (Subway 2009) Subway offers customers many different kinds of fresh submarine sandwiches also called “subs”. Customers always decide how they want their sandwiches to be served. Subway‟s advertising is based on freshness. Slogan “Eat Fresh” tells that Subway chain uses only freshly baked bread and fresh ingredients. Subway has a lot of competitors for example McDonald‟s, Burger King and Sunset Boulevard. There were more than 20 Subways in Denmark in the 1990s but 10 years ago they withdrew from the Danish market. In 2009 Subway tried to strive for the Danish market again. At the beginning of February they reopened Subway in 2 cities, in Aalborg and Sønderborg. The Subway chain has also a lot of competitors in Danish market. One of the main competitors is the Danish chain Sunset Boulevard. When the Subway chain was withdrawing their restaurants from the Danish market, Sunset Boulevard bought 3 of their branches...
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...James 10/14/12 1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and successful business format. Finally, site selection and territorial protection is offered for franchises. All of these advantages increase the chance for a new business in a franchise to be successful. While there are many advantages to a franchise, there are disadvantages as well. First and foremost, in order to own a franchise and take advantage of all the benefits of owning a franchise, there are fees and royalties which are ongoing for advertising, use of the franchise name, products and services, and for use of the business system. A franchisee must also adhere strictly to regulations and standards imposed by franchisors. Franchisors also require the purchase of supplies and equipment from approved suppliers. Franchisors can...
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...primavera-verano, número 013 Asociación Mexicana de Estudios sobre Canadá, A.C. Culiacán, México pp. 45-53 Red de Revistas Científicas de América Latina y el Caribe, España y Portugal Universidad Autónoma del Estado de México http://redalyc.uaemex.mx GLOBAL METRO: THE RISE OF THE FREE COMMUTER NEWSPAPER WILL STRAW Resumen In the last half-decade, the newspaper industries of Canada and the United States have been transformed by the introduction, in most major cities, of free newspapers distributed to commuters at the principal nodes of public transportation systems. English-lanuage newspapers such as 24 and Metro and French language papers such as Montreal’s 24 heures have transformed the economics and geographical bases of the newspaper industry. The largest chain of free newspapers is the Metro chain, based in Sweden, which adapts a standardized format for each metropolitan market, mixing news produced on an international basis with local or “localized” material in each city. Free commuter newspapers are embraced by some industry analysts as a solution to the declining circulation of traditionally daily newspapers, particular insofar as they attract their readership from among populations of immigrants and service workers whose consumption of newspapers might otherwise be extremely low. These same newspapers are condemned by journalists for as degrading the practice of news production and weakening an already fragile relationship between the newspapers ...
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...the $1.25-per-hour he earned working at thelocal hardware store wouldn’t be enough to finance his education.Discouraged, Fred decided to ask Dr. Peter Buck, an old family friend, forsome advice. The two had known each other for years and Fred halfexpected Dr. Buck to loan him the money for college after telling him ofhis plans to study to become a medical doctor. Instead, Dr. Buck gaveFred an idea that would change his life and the lives of people aroundthe world."I think you should open a submarine sandwich shop," said Dr. Buck.At first Fred was skeptical, but after Dr. Buck explained how thesandwich shop could finance Fred’s future education, he was on board.That night, Fred and Dr. Buck formed a partnership that would lead tothe first SUBWAY® restaurant.By lunchtime on the first day Fred and Pete’s submarine shop was open,customers were pouring in. From that day on the company continued togrow. Fred and Pete had a goal of opening 32 submarine sandwich shopswithin 10 years. By 1974, eight years after they opened their firstsandwich shop, Fred and Pete owned and operated sixteen shopsthroughout the state of Connecticut, only halfway to their goal.As Fred and Pete looked to grow the business, talk turned to franchising, 4. an idea they had previously dismissed as something only for “the bigguys.” Determined to succeed, Fred and Pete decided franchising wasthe key to achieving their goal. So Fred met with his friend Brian Dixonand made him an offer he couldn’t refuse. He offered...
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...TOPIC | PAGES | 1.0 | Content | 1 | 2.0 | Task 1 | 2 – 18 | 3.0 | Reference | 19 | 4.0 | Conclusion | | 5.0 | Coursework | | 2.0 Task 1 2.1 Company background The History of Subway As early as 1965, Fred DeLuca started to realize his dream of becoming a doctor. Looking for a way to pay for his education, a family friend suggested he open a submarine sandwich shop. friend-Dr loans $ 1,000. Peter Buck-offered to become Fred's partner, reached a business relationship will change the landscape of the fast food industry. Connecticut Bridgeport first store opened in August this year, 1965. Then, they set a goal of 32 stores open for 10 years. Fred quickly learned the basics of doing business, as well as a producer of the importance of excellent service, high quality products and provide excellent customer service, maintaining low operating costs and looking for a great location. These early lessons from around the world continue to serve as the basis of a successful restaurant Subway. SUBWAY, the Franchise By 1974, he owned and operated 16 submarine sandwich shops in Connecticut. Realize they will not achieve the target time of 32 shops, they began franchising, subway ® brand to launch a period of significant growth and continues to this day. A Fresh Future Today, the subway ® brand is the world's largest submarine sandwich chain with more than 37,000 worldwide locations. We have become the main choice of people looking for a quick, nutritious food, the whole family...
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