...THE BUSINESS OF WATER CORPORATE GOVERNANCE AND BUSINESS ETHICS CASE STUDY ANALYSIS SUBMITTED BY: PRIYA BHATTER Who are the main stakeholders of beverage companies such as Cocoa Cola and Nestle in this case? How would you prioritize their stake and how legitimate are the different stakes? Consider the following stakeholders for beverage companies such as Nestle and Cocoa Cola in terms of legitimacy and importance of the stakes held. Shareholders and Board of Directors: These are directly interested in the profitability of the company and will be impacted by any decision that the company makes. While their stakes are legitimate and must be prioritized in terms of company profitability and decisions, their claims on water resources are not legitimate since water is a public resource and no private company and be allowed to appropriate public resources for their profit Citizens and Local Communities: These communities are directly impacted by the decisions of the beverage companies. While their stakes do not come first in order of priority their claims on water resources are the most legitimate. Decisions taken by beverage companies such as the use of exhaustible acquihires by Nestle or the depletion of groundwater resources by Cocoa Cola directly impact them, and must be taken into considerations while making corporate decisions. Government and Regulatory Bodies: Governments (especially in developing economies) are invested in these companies since they earn tax...
Words: 1645 - Pages: 7
...of cocoa beans via child slave labor in West Africa, are both ethically questionable. Business practices from both commodities have little regard on damages inflicted during their production. Ethical issues, similarities, and differences with both commodities will be contrasted, a presentation of socially responsible strategic alternative(s) will follow, and finally possible impact(s) of said strategic alternative(s) to stakeholders highlighted. Identification of both contextual and evolutionary issues is needed to form a comprehensive picture of the situation, linking questionable business performance(s) to Applied Ethics standards. This will assist to adequately categorize the issue and develop a socially responsible strategic alternative(s) to remedy the damages caused, and determine their possible impact(s) to stakeholders. Two generic determinants influence the outcome of either proactive or reactive business ethics practices, the internal and external perceptions of a corporation; in conjunction these two determinants create a generic conceptual framework and also contribute to underpin the sources of proactive and reactive business ethics performance (Svensson & Wood, 2004). Business ethical norms reflect the norms of each historical period, as time passes norms evolve, causing accepted behaviors to become objectionable, these too evolve with time (Business Ethics, n.d.). Business ethics is rooted in the concepts of the philosophical...
Words: 3563 - Pages: 15
...The Case Study of Business Model of Veolia Water (Vivendi) Author: Xinyue Wang Student number: 1299580 Year: 2014 Supervisor: Prof. Dr. Patricia A. Adam Table of Contents 1. Introduction 1 2. Brief introduction of Business Model 1 2.1 Business model canvas 1 3. Business Model of Veolia 2 3.1 Customer Segments 2 3.2 Value Propositions 2 3.3 Channels 3 3.4 Customer Relationships 3 3.5 Revenue Streams 4 3.6 Key Resources 4 3.7 Key Activities 5 3.8 Key Partnership 5 3.9 Cost Structure 5 4. Conclusion from the study of business model of Veolia Water 6 4.1 Unbundling business models 6 4.2 Multi-sided Platforms 7 5. Assessment and Conclusion 7 Bibliography 8 Statutory declaration 10 Abstract Nowadays, with the development of economy, the problem of lack of resources came to sharper. Thus the issue of how to protect environment and save resources has gained much emphasis recently. Therefore, some enterprises have become more heating due to their outstanding business on environmental-friendly aspect. Vivendi is a company whose business involves water supply and water management, waste management, energy and transport services. Veolia Water is a subsidiary of Vivendi, it is committed to providing clean drinking water, and collecting and treating waste water or sewerage water. Because of its advanced technology and strong brand image, nowadays...
Words: 2534 - Pages: 11
...Station. The business area where will be put up and who are really the target customers of Aqua Long Life Water Refilling Station. Our strategies on how we stimulate and satisfy the target customers’ needs and wants and expectation through the product and services of Aqua Long Life Purified Water Refilling Station, how are we going to introduce purified water refilling station business to the public to make competitive advantage over competitor specially target market which is better than competitors. Encourage everyone to taste the purified water and build customer relationship in order to gain loyalty from them. Comprises also the price range of our competitors effect on how are we going to price our purified water, if it is based on competitors price or base on our cost. The greatest of all is the projected income that covers the objective to earn profit for covering expenses and for the future purpose of the Aqua Long Life Purified Water Refilling Station business. Name of Entrepreneur Aqua Long LIfe is a purified water refilling station that is located at Dona Salud Village, Sasa Davao City. We offer the taste of our purified water that will suite to your taste buds and to your budget . We will make sure that customers couldn’t complain because with atleast P25.00 you can avail and off course we will maintain the cleanliness of the water good value as much as possible. We also offer a consignment. Aqua Long Life Purified Water are not only...
Words: 2110 - Pages: 9
...Aqua Mesu purified drinking water is truly a high quality product of clean and safe drinking water. High quality water which goes through many processes of water purification such as Ultra violet Sterilization, and reverse osmosis to name a few. The almost endless purification of water had been satisfying customers in Imus and establishments for over 6 years. Aqua Mesu undergoes Bacteriological Examination of water every month as part of the Department of Health (DOH) requirements. This act alone proves that Aqua Mesu only –provide the best for their customers and a high quality product indeed. Aqua Mesu run different test to make sure that customers health is their main priority. The establishment itself has air-conditioned facility, mask, hairnet and gloves for its employees and even lab gowns are worn inside the establishment. Water business competition had always been very tight. Aqua Mesu had maintain its stability in the market by focusing on product awareness through presentation of promotional strategies, develop customer relationship and providing safe and clean water. Through this Aqua Mesu had maintain its loyal cutomer and even increase the number of its customers. Continues researching and strategic planning would improve Aqua Mesu’s existing products and services. Knowing that Aqua Mesu can deliver water as far as Laguna tells us that Aqua Mesu has maintain its name and image to the market. This marketing plan would aid the business to provide the best to its...
Words: 4475 - Pages: 18
...Global Business Plan Alvi H20 Inc… Alvaro Global Business Plan Alvi H20 Inc… Alvaro By: Alvaro Padilla INT 601~ BRAD SIMON August 25th, 2013 Brad Simon By: Alvaro Padilla INT 601~ BRAD SIMON August 25th, 2013 Brad Simon Clean, Tasty, Refreshing Clean, Tasty, Refreshing Table of Contents I. Table of Contents2 II. Executive Summary3 III. Industry Analysis4 IV. Country Attractiveness Assessment9 V. Market Database and Assessment15 VI. Global Marketing Plan19 VII. Financials24 VIII. Assessing Risk Factors28 IX. The Management Plan33 X. Summary38 XI. References39 II. Executive Summary Alvi H2O Inc. is an industry that provides new portable water purifier using Bio Sand Filter to target Haiti where there is a need in clean drinking water. The product is in high demand in Haiti as the country recovers from the 2010 earthquake. The company began in June 2013 with Alvaro Padilla as the president and founder. He is also the chief executive of operations and oversees all the operations in the business. He has the capability of running this business successfully since he holds an International Master in Business Administration. The management team to the company is also composed of Andrew Yap as the director of operations whose role is to oversee all the operational aspects of the business and Kimberly Taylor who will assist the director of operations in controlling and organizing resources in the organization...
Words: 9536 - Pages: 39
...Mexico has always struggled with water allocation and getting clean water to its inhabits. Whenever anyone visits Mexico they are instructed to only drink from bottled water due to the fact that the water is contaminated from faucets and showers. People who live in poverty may not have access to this bottled water and are forced to drink the contaminated water, which can lead to sickness and lack of health within the country. As Mexico is developing this problem is holding them back from really being a leading country within the world. Their economy is making strides to become a large and prosperous economy. Mexico has many natural resources that can be exploited and used to further their development, such as wealth in mining and many other resources. But, in order for the resources to be exploited water is needed and this takes away from the drinking water for the inhabitants. Mexico has not been able to allocate water correctly and their economy and people have been suffering. As a team we addressed the issue by doing a lot of background research on not only the water industry, but also on the culture and economy of Mexico. This gave us insight into every aspect of how Mexico is attempting to solve this problem of water allocation. In our research we found that there are two main industries that the lack of clean water effects and those are the bottled water industry and the mining industry. After we narrowed it down to these two industries we researched them heavily and...
Words: 1197 - Pages: 5
...Supply Chain Management Workshop Series: Milk Run Delivery Nowadays, Supply Chain Management becomes a concern of many companies to success their improvement as there are several waste coming from these chains. By reducing all waste in these chains, company will get more benefit. These benefits are speed and responsiveness to customers, reducing inventories, reducing costs, improving customer satisfaction, and also Supply Chain as a competitive weapon. Supply chains that want to grow and continue to improve must adopt lean. Lean is a cooperative process for survival and for success. Lean concepts require an attitude of continuous improvement with a bias for action. A lean supply chain is proactive and plans for the unexpected by positioning all resources for effectiveness. Downturns in demand can be addressed without layoffs or significant productivity losses. A lean supply chain is one that produces just what and how much is needed, when it is needed, and where it is needed. Gaining visibility into your transportation operations all the way from raw materials vendors to your end customers will open the door for communication, process development, and management skills that can be leveraged in other areas like inventory management and procurement. A bonus is that many of the more advanced supply chain visibility tools gaining rapid acceptance in the marketplace are either part of a suite of applications that combines Warehouse Management System (WMS) and Transportation Management...
Words: 1266 - Pages: 6
...7 2.5 Technology 7 2.6 Natural 8 3.0 SWOT Analysis 9 4.0 Alternatives 9 4.1 Alternative #1: Maintain business model 9 4.2 Alternative #2: Change business model 10 4.3 Alternative #3: Combination of new product and sustainable conduct 11 5.0 Evaluation 12 5.1 Analysis of the Alternatives 12 5.1.0 Alternative 1 12 5.1.1 Alternative 2 13 5.1.2 Alternative 3 13 6.0 Recommendations 13 7.0 Action Plan 14 8.0 Contingency Plan 15 9.0 Conclusion 15 10.0 References 16 Introduction FIJI Water was founded David Gilmour a Canadian hotel and gold mining mogul. In 1996, FIJI Water started its operations in the Islands of Fiji (McMaster & Nowak, 2009). They leased land from the Fijian government that was located on top of a massive artesian aquifer in the Yaqara Valley of Fiji's main island (McMaster & Nowak, 2009). FIJI Water was able to successfully attract consumers to its pure artesian water with slogans like "untouched" and "unpolluted" (McMaster & Nowak, 2009). With adopting a successful branding and marketing strategy, FIJI Water gained competitive advantage over its competitors through creating a unique brand image that is portrayed healthy, trendy, and high-end. Recently, FIJI Water has been facing heavy criticism not just for its carbon footprint, but also for its entire business model of shipping a product (water) to markets where high quality water is readily available for free. This report will discuss FIJI Water’s future options to become a genuine...
Words: 4384 - Pages: 18
...Summary Currently Stan is confusing whether choose a full time career in investment bank or enter to the Icelandic water business. In order to consider whether importing the Icelandic water, Stan asked friends who were working in a market research firm to furnish him a consulting report on the water market. As we know from this article that bottled water occupied more than 16% market share of total beverage consumption in the United States. In the past of few years, the demand of bottled water is increasing. The factor is that increasingly people pay attention to the purity of water and their living level increased and the most important thing is that people want to avoid the substances present in coffee and soft drink. California consumed the most bottled water in the whole United States water market. The leading country importing bottle water to US is France; the second place is Canada and Iceland just hold 9.7 percent market share. In United States the bottled water business is regulated and controlled at two levels. The first level is by the federal government, and the second one is by the various state governments. For example, like California and Florida. The Iceland government was troubled by high inflation rates and low financial reserves. Iceland is highly import-dependent. As for the products exported, it has little diversity and is dangerously dependent on its fish crop and world fish prices. The participation of nonresidents in Icelandic joint venture companies...
Words: 847 - Pages: 4
...the major parts of company's bussiness known as Nestle Waters has increased its profits for the past decades due to its acquisitions, organic and sustainable growth. Nestle Waters has accquired such big brands as Vittel and San Pellegrino and has become a leading bottled water business more than in 130 countries all over the world. Nestle represents themselves as a socially and environmentally responsible company to their business partners, suppliers and customers all over the world. The comapny has even developed its Corporate Business Principles reffering to human rights and labour standards. Nestle by itslef defines sustainable development as « the process of increasing the worlds acsess to higher quality food and beverages, while contributing to long-term social and economic development and preserving the environment for future generations » However, while trying to promote the company's sustainable development, Nestle Waters and specifically one of it brands «Pure Life», were accused of being socially and environmentally irresponsible due to their harsh strategy of pumping the water and devastation of natural resources all over the world. Nestle Water Privatization, “Nestle Pure life”, Swiss film “Bottled life” While the world's population continues to grow at an alarming rate, water is becoming an increasingly scarce commodity. The Swiss film "Bottled Life" documents the booming business with bottled water, by focusing on the global leader in this lucrative multi-billion...
Words: 945 - Pages: 4
...pipes in your home. But, what about the pipes in your business? Every business has piping with water running through it. And those pipes may be vulnerable to freezing and bursting. If one should burst, it could end up flooding your business, causing thousands in damage and interrupting your business. How much damage can frozen pipes cause? You might think a frozen pipe is not a big deal. The weather warms up and the water starts flowing again. The problem is that when water freezes, it expands. Expanding ice can put a lot of internal pressure on the pipe, causing it to burst. And once the pipe bursts the water in the pipe can start flowing everywhere. A tiny 1/8-inch crack in a pipe can let 250...
Words: 687 - Pages: 3
...ARISTON LAUNCHING WATER HEATER PRODUCT IN VIETNAM Table of Contents EXECUTIVE SUMMARY: 3 Introduction: 3 Purpose: 3 COMPANY BRIEF INTRODUCTION: 4 COMPANY INTERNATIONALIZATION POLICY: 4 TARGET MARKET AND ITS FEATURES: 4 Situational Analysis: 4 Market Challenges: 5 Market Opportunity: 5 BUSINESS MODEL: 6 PRODUCT AND TECHNOLOGY: 7 Product: 7 Promotion: 8 Place: 8 Price: 9 Technology Used: 9 MARKETING AND SALES: 10 Market Analysis: 10 Need For Market: 12 SWOT ANALYSIS: 12 Strengths: 12 Weakness: 12 Opportunities: 12 Threats 13 EXTERNAL ENVIRONMENT AND COMPETITION: 13 External Factors: 13 Customers: 13 Employees: 13 Competitor analysis: 14 MANAGEMENT TEAM: 14 Domain knowledge: 14 Growth: 14 Ambition: 15 FINANCIAL PROJECTIONS: 15 Financial Considerations: 15 Key metrics: 15 USES OF PROCEEDS: 16 Entry mode and Strategy: 16 SOCIAL PRACTITIONED: 17 ADVANTAGES AND DISADVANTAGES OF NEW VENTURE: 17 Advantages: 17 DISADVANTAGES: 17 RECOMMENDATIONS: 18 REFERENCES: 19 EXECUTIVE SUMMARY: Introduction: Having accomplished the perception of “prominent trademark” will enable Ariston to protest a more reputable place both in terms of image and customer reaction, but, above all, to firmly sustain legal protection. The holder of a prominent trademark can compete themselves against pretenders of goods and services certified in different categories. Moreover, by virtue of the concluded recognition, the possibility of proceeding advantage...
Words: 3430 - Pages: 14
...ALDO SESIA Urban Water Partners (A) Introduction Early in August 2010, Dr. Porter Jones (MBA ’11) and his Harvard Business School (HBS) classmate Aaron Matto were on the ground in Dar es Salaam, the largest city in the Republic of Tanzania. They were there to assess the progress of the first slowsand water filter of their company— Urban Water Partners (UWP). Four months earlier, Jones and Matto, along with Ajay Kori (MBA ’11), partnered with Justin Iwasaki and Jason Young, two MD candidates at the University of Utah, to win HBS’s 2010 Social Venture Track Business Plan Contest. Their idea was to bring clean water to several African nations using a network of existing water vendors, readily available water purification technology, and mobile-banking technology. If they were successful in Dar es Salaam, the team planned to expand operations into several other African urban centers where water quality was poor. UWP’s seed money, the prize winnings from the HBS competition, would be gone at the end of the month, and the team had a meeting scheduled in late August with an HBS alumnus who was interested in investing in the company. At the meeting they intended to present their business plan, updating their original financial analysis with experience gained from two months of work getting UWP started. Of particular importance was to show UWP’s path to profitability: the team knew there was considerable skepticism among investors that clean water could be delivered profitably...
Words: 5400 - Pages: 22
...Berhad (NEP) NEP was founded by Mr. Michael Lim Mah-Hui and his friends in 1995 which it originally focused on consumer products. However in 1997, Mr. Lim noticed water filtration system was yet detected by others. This water filtration system is capable of filtering normal water to water like natural water by embracing concept “wisdom of nature” whereby this water filtration system, DIAMOND, become a turning point and road to success for NEP. Mr. Lim found out that natural water is good for health and unforeseen benefits to human lifestyle by science and market research which this confirmed his belief of “No water is better than natural water”. DIAMOND Mr. Lim has given up all his existing business and started over again to push DIAMOND as the best water filtration system. He secured the ownership of the water filtration system first and labeled the brand as DIAMOND. There are 6 success beliefs that DIAMOND hold onto: Believe in dreams, Do things differently, Be the best, Inspire our customers, Be focus, Be grateful. Their corporate missions and visions are: Missions | Visions | Create a better life for our customers | To become a successful world class corporation | Assist space our team members to have a happy life, nurturing the team members to be productive | To become among the Top 3 most successful water system corporation in the world | Aspire to contribute as a corporate citizen to a healthy lifestyle, charity and education for our society and the world | To...
Words: 3652 - Pages: 15
