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The Why What and How of Management Innovation

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Submitted By Aitordz
Words 1090
Pages 5
GADE 3
Innovation Management
Lecturer: Lopez, Urko

The Why, What, and How of Management Innovation

* Gary Hamel -

Rodriguez Ugarte, Aitor 15th of February, 2015
INDEX

INTRODUCTION 2 1. CONCEPT OF MANAGEMENT INNOVATION 3 2. WHY IS MANAGEMENT INNOVATION SO IMPORTANT NOWADAYS? 3 3. “DECONSTRUCT YOUR MANAGEMENT ORTHODOXIES” 4 4. SUMMARY OF THE ARTICLE 5 BIBLIOGRAFÍA 7

INTRODUCTION

In this work I am going to analyze the management innovation. To do so, I am going to use Gary Hamel’s article “The Why, What, and How of Management Innovation” as guide to discuss this topic. To conclude with it, I am going to make a short summary about the article mentioning the main points of it.

Source: Own elaboration Source: www.sintetia.com

1. CONCEPT OF MANAGEMENT INNOVATION

Management innovation involves two concepts within it: Management and Innovation. On the one hand, management is one of the most important elements in an organization. It consists on coordinating activities and making plans for the future with the purpose to adapt to its environment and changes in it. On the other hand, as we analyzed the concept of Innovation in class the other day, I concluded that Innovation is the act of changing or creating a product or way of working in order to adapt to new environments or situations.
So, what does Management Innovation mean? According to Gary Hamel “a management innovation can be defined as a marked departure from traditional management principles, processes, and practices”. It means that management innovation tries to discover different managing forms to get competitive advantages.
However, it isn’t easy for a company innovating its management, because it implies changing how managers work. Management has hardly changed in the last 100

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