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The World's Most Ethical Companies: Starbucks

In: Business and Management

Submitted By fbdiop
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Ethical behavior and corporate social responsibility can offer significant benefits to a company. Ethical business conduct not only gives the company a great reputation but it also has a positive effect on its bottom line. One of the companies listed on the Ethisphere Institute's list of the World's Most Ethical Companies is Starbucks. Starbucks Corporation has 19,972 stores in 60 countries and is world’s largest coffeehouse chain, and is considered one of the world’s most famous and most liked consumer brands (Mocallejon, 2012). Over the last decade, the company has made the lists of Most Admired Companies in the U.S., 100 Best Companies to Work for, 100 Best Corporate Citizens, World’s 50 Most Innovative Companies, and World’s Most Ethical Companies. According to the company’s executives, their success is mainly attributed to their commitment to social responsibility and ethical conduct.
Starbucks believes that striving to do the right thing with regards to their consumers, the environment and their employees is vital to the success of the company, and demonstrates its values in a number of ways (Starbucks, 2013). When it comes to being morally responsible towards consumers, Starbucks is committed to provide wellness to its customers by offering low-calorie quality products that do not contain unhealthy ingredients such as dyes, artificial flavors, and high fructose corn syrup. The company also strives to establish a human connection with consumers by ensuring that its shops are welcoming for all customers and that it is a place where coffee consumers can come for laughter, comfort and relaxation (Mocallejon, 2012). Another way Starbucks fulfills its social responsibility towards consumers is by providing them with Fairtrade coffee beans because the vast majority is concerned with ethical consumerism and prefers to purchase from a company that doesn’t fairly...

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