Question 1:
The idea surrounding the XFL was a league that would broadcast after the super Bowl in February, bridging the time before the NFL season would begin again. The XFL was positioned to be a league returning to the roots of football. Providing a “gutsee” return to the golden age of football before it became over regulated and restricted with rules. They promised altered game rules along with increased physical violence amongst players during game time.

Ideas surrounding the league were merged after inception, promising cutting edge marketing and production values. Intending they wanted to “transform football broadcasting” by creating reality TV show elements. The fan was placed at the center of attention with the game essentially being created around them.
Tickets were priced at $25 (notably less then NFL game tickets which would cost $236+ for a family to attend) allowing them to target lower income families. Additionally there would be sideline interviews, allowing audience members to broadcast their voice over loud speakers to the whole stadium.

Cheerleader/announcer booths would be located in the stands to incorporate everyone and create a synergy between fans and viewers at home.

Network partners allowed XFL to be broadcast over two days on cable along with internet coverage. UPN signed on to broadcast Sunday evening games. TNN became the exclusive cable provider for XFL Sunday afternoon games. NBC would air games Saturday nights prior to SNL (NBC reached 99% of American homes). MSNBC.com signed on to provide internet coverage of XFL. The WWF had been generating mass revenue from their two cable programs and merchandise sales of a billion plus, giving network executives a renewed faith that McMahon had a direction for this league.

NBC at the time had declining ratings. The audience had been steadily aging and it was raising doubts