Free Essay

Theory of Constraints

In: Business and Management

Submitted By jruezga1990
Words 303
Pages 2
Jorge Alonso Ruezga Luna
Sistemas de producción II
01/12/2013

“Launching Krispy Natural: Cracking the product Management Code”

Hi Marne good night. I´ve been analyzing our situation and our numbers and I think that we should review some points to ensure the well being of the strategy that we´re using. I think that the results of the potential of Krispy Natural were as expected, you were right. Natural Krispy received very good critics from our customers, even though our product has less crackers than the other brands. The roll-out strategy that we established should work just fine but due to our current situation I think that we will have to re-establish it. If Frito-Lay its going to enter the market we shouldn’t start with a roll-out nationally, we should focus on states, a strategy based on piece by piece program. Once we start to gain the confidence of our customers we start to grow in different areas. This will slow our forecasted demand and expansion but it should be a lot safer for us. Frito its not going to create a low class product since they are experts in selling salty chips, they ought to do some high class crackers, so we have to be careful on this. Our product its very tasty and we are having good responses for our customers so that why we should slow things up a bit so that we can start to penetrate the market, we have to focus on the idea that maybe our product has less crackers and its more expensive, but its worth it, and that’s what matters. I hope that this could help you make your decision and I´ll be waiting for your conclusions on this to settle this issue as son as possible.

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