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Theory of Strategic Management with Cases

In: Business and Management

Submitted By samora
Words 6980
Pages 28
SYNOPSIS
Dialog Telekom from the case study is the largest telecommunication company in Ghana, and was established in the 90’s, operators of Dialog GSM, a mobile phone network that cut across the length and breadth of the country thus providing mobile services for over half a million Ghanaians.
The company prides itself in its commitment to, and achievement in, Research, Development and New Technology introduction in fulfilment of their motto or slogan, ‘The Future Today’.
In 1998, Dialog GSM introduced Value Added Services (VAS) in commercial operations well ahead of regional networks to provide mobile data services such as Mobile Banking, Mobile Email, Information on Demand Services, Interactive Short Messaging Services for entertainment as well as business applications. Also, the company introduced Mobile – Wallet, a state of the art mobile commerce application to enable secure payment for some products and services via mobile phone. In addition, Voice Portal service was introduced to enable voice based entertainment services which include among others sports news, greetings and registration for medical appointment.
In 1999, the company launched Dialog Internet, a state of the art ISP connected through to the Internet backbone of the country’s main telecommunication service provider.
In 2001, Dialog Telekom became the first telecommunication company in the sub region and among several in the world to launch GPRS (General Packet Radio Services) to support high speed packet based mobile data service. Also, Dialog GSM is among the first 35 countries in the world to introduce Multi-Media Messaging (MMS), to enable the exchange of multi – media content between mobile phones and even to or from the internet.
The launching of Dialog SAT in 2002, a Mobile Satellite Service, made Dialog Telekom the first telecommunication company in Ghana to have introduced…...

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