Introduction
Every department and or University face several problem like the scarcity of the faculty, improving of facilities and the inevitable school competition where most of the parents and also their kids prefer to enroll their child or even the children themselves prefer to attend in a well-popular university because of its name, facilities and even their graduates or alumni students who became their proud products. Also, one of the main reason why the incoming freshmen prefer to enroll to other school is the financial matters that their parents are unable to sustain their needs in terms of school projects, tour and other related subjects that entails money to spend as well as daily allowances. These are the reasons why they have a limited number of enrollees or even experiencing the ups and downs in terms of enrollment. The Department of College of Business and Commerce in Arellano University Pasay branch and even in the other branches are also faced this kind of dilemma. Now, the department head, staff and the faculty enhance a strategies based on the concerns of the student and even the number address its problems increase of new enrollees. In this way, the Department will promote their courses in order to capture and persuade more enrollees to enroll to in AU-Pasay Campus. The enhancement of existing promotional strategies would be a basic of increasing number of enrollees that would realize the profit in the year to come. The company image and reputation of the school will remain and be considered as a factor to sustain the financial stability of the institution.
Statement of the Problem The researchers choose this topic to determine and make recommendation to enhance the Promotional Strategies of Business and Technology-Business and Commerce of Arellano University, Pasay. Especially, this study aims to answer the following Sub-problem: 1. How