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In: Business and Management

Submitted By vasq123
Words 11085
Pages 45
MARCH 19, 2012

Teens, Smartphones & Texting
Texting volume is up while the frequency of voice calling is down. About one in four teens say they own smartphones.
Amanda Lenhart Senior Research Specialist, Pew Internet Project

Pew Research Center’s Internet & American Life Project 1615 L St., NW – Suite 700 Washington, D.C. 20036 Phone: 202-419-4500 http://pewinternet.org/Reports/2012/Teens-and-smartphones.aspx

Summary of findings
The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. Older teens, boys, and blacks are leading the increase. Texting is the dominant daily mode of communication between teens and all those with whom they communicate.
The typical American teen is sending and receiving a greater number of texts than in 2009. Overall, 75% of all teens text. Here are the key findings about the role of texting in teens’ lives:   The median number of texts (i.e. the midpoint user in our sample) sent on a typical day by teens 12-17 rose from 50 in 2009 to 60 in 2011. Much of this increase occurred among older teens ages 14-17, who went from a median of 60 texts a day to a median of 100 two years later. Boys of all ages also increased their texting volume from a median of 30 texts daily in 2009 to 50 texts in 2011. Black teens showed an increase of a median of 60 texts per day to 80. Older girls remain the most enthusiastic texters, with a median of 100 texts a day in 2011, compared with 50 for boys the same age. 63% of all teens say they exchange text messages every day with people in their lives. This far surpasses the frequency with which they pick other forms of daily communication, including phone calling by cell phone (39% do that with others every day), face-to-face socializing outside of school (35%), social network site messaging (29%), instant messaging (22%), talking on landlines...

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