Airline Brand Loyalty: A case study involving the three airlines, - SAS, Norwegian and Widerøe

A thesis submitted in partial fulfilment of the requirements for the Degree of Master of
Tourist Studies at UiT The Arctic University of Norway by Basant Raj Shrestha
Course code: RMG40
Candidate no. 3
Student no. 420456
October 2014

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ACKNOWLEDGEMENTS

There are several people, without whom this Master thesis would never have been started, let alone finished and who deserve to be thanked and acknowledged for their support and inspiration. First of all, I would like to extend my sincere gratitude to my supervisor, Professor Per
Kåre Jakobsen for guiding me through this process. I would also like to thank my methodology supervisor, Professor Kjell Hines, whose open- minded approach to the
Master process enabled me to develop in my own words. His comments and suggestions for improvements to my dissertation are highly valued and gratefully acknowledged.
Secondly, I am very grateful for the help provided in execution of the field study by securities of the Alta airport. Many thanks to Mr. Arnulf Nilsen and to some members of
Avionor for their help and co-operation. Many thanks to travelers who took the time to thoughtfully provide the information used in this study.
Thirdly, I would like to thank my teachers at UiT The Arctic University of Norway, in particular Professor Bente Haug, Professor Bente Heimtun, and Professor Britt Kramvig not only for creating intellectual space but also for supporting me when things got difficult and for cheerfully taking the time to listen even when the only thing I ever wanted to talk about was my thesis, not yours.
And last but not least, I would like to thank my families, friends, and colleagues for their continued support during this semester, your consideration and insights have been a source
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