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They Made Me Do This

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Submitted By ClarkLamberda
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* Tensions in defining communication * Level of Observation/Abstractness * Intentionality * Normative Judgment * Communication Definition * Systemic * Process * Symbols * Meaning * History of Communication Studies * Communication Science Approach * Empirical * Preferred Methods * Quantitative v. Qualitative * Types of Methods * Hypothesis * Research Question * Theory * Taxonomy * Goals of Theory * Description * Explanation * Prediction * Cultural Understanding * Reform * Criteria for evaluating research * Scope * Appropriateness * Heuristic Value * Validity * Parsimony * Openness * Utility * Reform * Key Differences in Early Models of Communication * Hypodermic Needle: Media watchers are directly effected by the media content * Lazarsfeld’s Response: Disaproved the idea * Later Models of Communication * The media does not directly effect the people, it affects others who influence others * Influence leaders: People who care a message * Wilbur Schramm’s Model of Communication: sender and reciever * Transactional Model of Communication: Both participants do both roles. More dynamic * Perception * Cognitive Schemas * Implicit associations * Self image * Self Concept * Self-fulfilling prophecies * Looking glass self * Impression formation * Gestalt process * Algebraic/Continuum process * Fundamental Attribution Error * Moving past mis-perceptions * Functions of verbal communication * Components of Language * Phonology * Sntax * Semantics * Pragmatics * Speech Community * SPEAKING Method for

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