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They'Ve Got Your 'Bak

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Running Head: MODULE 2: THEY’VE GOT YOUR ‘BAK

They’ve Got Your ‘Bak
CamelBak’s business relationships and strategic partnerships have helped increase the value of CamelBak’s products and the business. CamelBak’s first major move was selling their product to the military for use in the Gulf War in 1991. This allowed the government and military personnel use the product in extreme situations and conditions. It probably saved lives by keeping military personnel hydrated in the desert.
A few years later, in 1995, the company was sold and redesigned with camouflage. This made the packs even more appealing to the military and they issued all personnel their own CamelBak which could be used during extreme situations such as the war in desert conditions or even during training and PT sessions.
The most effective move for CamelBak was partnering with DuPont to continue their progress and research to better the product for even more extreme situations. This allowed CamelBak to reach clients that would not have otherwise been able to take advantage of the system before.
I believe that CamelBak took into consideration of the needs of military, law enforcement and other clients with extreme conditions to market and create their products. I believe he ideas from first hand experiences through Michael Edison and Chuck Hunter made the most impact on how to reach clientst hat could not be reached before. With the design and creation of the LIRR system, personnel who could not have a personal hydration system due to the restrictions of their jobs, can now be hydrated whenever they need it. CamelBak has made these types of jobs and situations safer and more efficient. The improvement of their nozzle making it 99.9% fungus and bacteria free has even widened the market to the everyday person. Even though the fungus and bacteria factor was an issue for all professional personnel

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