...1b Introduction • Theory, concepts, hypotheses, models The purpose of research is to discover new knowledge about a certain phenomenon. Such new knowledge could be in terms of understanding, explaining, or predicting. In most situations, understanding, explaining and predicting go hand in hand. Theories are the basic means for the researchers to provide understanding, explanation and prediction. Without a theory, the research will have very limited value…. The meaning of theory – and concepts There’s no general agreement on what a theory really is. Theory is an abstract concept – and such concepts have often many definitions. We will use the following: A theory is a set of interrelated concepts, definitions, and propositions that presents a systematic view of a phenomenon by specifying relations among concepts, with the purpose of explaining and predicting the phenomenon. (This definition is based on Kerlinger, Fred (1973): Foundations of Behavioral Research. London: Holt, Rinehart and Winston, p 9). Let’s look closer to this definition: Concept A concept is a generalized idea or a description of a phenomenon. Concepts represent the building blocks of a theory. Concepts are abstractions of reality, and usually non-observable. Example: Attitude, culture, productivity The purposes of a concept is to • Communicate • Classify/generalize (e.g.: entry modes can be classified in export, joint venture, direct investment) In order...
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...THE CRITICAL EVALUATION OF THE 22 IMMUTABLE LAWS OF BRANDING A Project Report Prepared by Prashantha Hettiarachchi Venura Polgahawatte Paul Fernando Vajira Karunarathna Rizwan Mohamed Thilina Fernando Chandika Jayawardena K. C. Rathnayake Dishani Fernando & Kumara Course: Post Graduate Diploma in Marketing Management. 2010 AQAINAS COLLEGE Contents 1. Acknowledgement 2. Executive Summery 3. The 22 immutable laws of branding 1. The Law of expansion. 2. The Law of contraction 3. The Law of Publicity 4. The Law of Advertising 5. The Law of The Word 6. The Law of Credentials 7. The Law of Credentials 8. The Law of Category 9. The Law of The Name 10. The Law of Extensions 11. The Law of fellowship 12. The Law of the Generic 13. The Law of the Company 14. The Law of Sub Brands 15. The Law of Siblings 16. The Law of shape 17. The Law of Color 18. The Law of Borders 19. The Law of Consistency 20. The Law of change 21. The Law of Mortality 22. The Law Singularity Acknowledgement First let us express our heart filled gratitude to Mr. Nalin Anthony, the lecturer at Aquinas University of Sri Lanka, for his valuable guidance throughout the completion of this Project. We would like to express sincere thanks to Mr. Nalin Anthony for giving us the correct guidance towards to our professional lives, he is a very professional character and the way he conducted lectures will always help us throughout our lives. ...
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...------------------------------------------------- Contents 1. Background of the Study 1 2. Corporate Governance and Social Responsibility 3 2.1. Introduction 3 2.2. Composition of BOD’s 4 2.3. Corporate Social Responsibility programs 4 3. Environment Scanning and Industry Analysis 6 3.1. Current trends of external environment 6 3.2. Industry analysis through Porter’s 5 Forces Model 9 4. Internal Environment Scanning and Organizational Analysis 10 5. SWOT Analysis 15 6. Design strategic purpose 19 6.1. Vision Statement of StretchLine 19 6.2. Mission Statement of Strechline 19 6.3. Objectives of Stretchline 19 6.4. Gap Analysis of Stretchline 20 7. Strategy development 21 7.1. BCG Matrix 21 7.2. Growth Strategies 22 8. Strategy in Action 26 9. Strategic Control 29 9.1. Procedure of controlling 29 9.2. Strategic controlling tools 29 Background of the Study It is fact that every country has 3 sections contribution to make the GDP like agriculture, industry and services. Industry has been invented to the Sri Lanakan market since 1977 with the industrialization policy adaption. Then apparel industry has great contribution to the Sri Lankan economy tremendously. It provides not only the massive export income but also novel technology with opportunities to unemployment. Sri Lankan economy gained GSP+ due because of perfectiveness in apparel industry. Apparently when illustrating factors in apparel industry the trade...
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