Free Essay

Think Different Apple

In: English and Literature

Submitted By BarevTik
Words 448
Pages 2
Think Different

Advertising is a powerful tool that is used to persuade people to buy diver products, services, or to do something. The right and balanced advertisement in a well-organized business can help the company to become very successful. Willy Rogers, American famous entertainer, says, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” Although it is a humorous saying, it is through because advertising affects people sense, feelings, and taste. There are thousands advertisements in TV, Internet, posters, newspapers and magazines. My favorite commercial is “Think Different” from Apple Inc. because it appeals to wide audience and contains a powerful message.
Since 1997, Apple started to make its exclusive ads. One of the well-known commercials was “Think Different.” This ad was made in 1997 by the Los Angeles office of advertising agency TBWA/Chiat/Day. The most essential trick that made people to watch the advertisement entirely was presenting famous people accompaniment with easy listening music in the background. It makes them feel relaxed and trustful and watch the commercial until end. The audience to whom Apple Inc. applies was young people who imagine that by owning Apple products they would differ from others. Surprisingly middle aged people have joined to the youths also because they were attracted by commercials and quality of products. Apple Inc. continues using this advertising technics by making their young audience believe that they are different and unique.

The “Think Different" carries a powerful massage. By showing famous people, who had changed many things in this world, Apple acknowledges its own contribution in the world of electronic products. The television commercial “Think Different” shows Albert Einstein and other well-known people like Martin Luther King, John Lennon, Thomas Edison, Richard Branson and others. However, in the range of those celebrities, an ordinary girl appears in the end of the advertising, and the famous quote finishes the commercial, “The people who are crazy enough to think they can change the world are the ones who do.” There is a message to usual people that they could became as famous as those in the advertisement and have opportunities to change the world as Apple is doing by making its unique products.
In conclusion, advertising is an influential instrument to affect people so they act as the advertisers want to. Many young people become target of the companies because their age and emotionality. Unfortunately, there are a lot of bad advertisings that businesses used to sell their unqualified products. Nevertheless, Apple Inc. is not one of those. Its advertisings describe qualified products. I always suggest my friends to check out Apple’s excellent products.

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