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This Is Nothing

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WHITEFIELD
Until the late 1980s, Whitefield was a small village. It has since become a major hub for the Indian technology industry. The Export Promotion Industrial Park (EPIP) at Whitefield of one of the country's first information technology parks - International Tech Park, Bangalore (ITPB) which houses offices of many IT and ITES companies. One of the oldest establishments is Tata Elxsi which came to Whitefield around the late 80s.
The EPIP zone has offices of other IT and R&D giant like TCS, Accenture, UTL, Symbian, General Electric, SOA IT Solutions, Wipro, GE Medical Systems, iGate Global Solutions, Sapient, Manhattan Associates, SAP Labs, Dell Services (former Perot Systems), Dell, IBM, Intel, Mindtree Ltd, Sabre Holdings, CapeGemini, ABB and Oracle.
INTERNATIONAL TECH PARK BANGALORE or simply ITPB (earlier known as ITPL), in Whitefield, is India’s first hi-tech park of its kind designed to provide a complete "work and play" environment for IT and technology-related businesses opened in 1998. It is unique in its 'work and play' concept, offering high-quality infrastructure combined with extensive amenities and recreational facilities and activities.
ITPB has a built-up area of over 2,000,000 sq ft (190,000 m2) with more than 233 companies and over 320,000 people comprised by the community working out of ITPB. There are six buildings, named Discoverer, "Innovator”, Inventor, Explorer,Navigator, Creator, and Pioneer. In addition to this, ITPB also boasts of its own five-star hotel 'Vivanta by Taj' which is operated by Asia's leading luxury hotel chain, Taj Hotels Resorts and Palaces.
Over 26 acres (110,000 m2) of land within ITPB has been notified as IT/ITES SEZ and earmarked for further development for multi-tenant and built-to-suit buildings. ITPB is also developing two customised built-to-suit facilities for IT and biotech majors. A 200-room five-star business hotel located at the park is expected to be operational soon.
In June 2002, it was conferred the prestigious World Teleport Property of the Year award by the New York-based Intelligent Community Forum (ICF). ITPB is also the recipient of the Best Decentralized Power Plant in Asia in the Third Annual Asian Power Awards 2007 for its dedicated power plant (DPP) and “Best Ornamental Garden Award” in a horticultural show conducted in January 2008 by Mysore Horticultural Society. ITPB has achieved ISO 9001:2000 certification for operation and maintenance.

EXISTING MALLS IN WHITEFIELD
Cosmos Mall is an idea of FUTURE GROUP (largest retailer of the country led by Mr.Kishore Biyani). It is located at Brookfields on the way to ITPL. Cosmos Mall has become a prominent shopping hub of Whitefield and Marthahalli. The Mall comprises an ideal mix of Lifestyle and value brands. The total retail space in the mall is 1, 45,000 sqft consisting Ground plus four levels. Fourth floor has huge rooftop Food Court and Sports Bar Xpress. The uniqueness of the Sports Bar Xpress lays in its facilities like pool table, cricket pitch, basketball and dart games. Other major brands present in the Mall are Pantaloons the fresh fashions, The Body Shop, EZone, Collection I, Food Bazaar, Lilliput, Depot etc. F
Forum Value Mall is located in Whitefield; the Forum Value Mall Whitefield is a one-stop shopping destination where you will find factory outlets, supermarket, cinema, entertainment and dining outlets under one roof. Key tenants of the mall include Mega Mart, Fame Cineplex, Transit Food Court, Namdhari's etc.
With over 700 four-wheeler and more than 1,800 two-wheeler parking lots, factory outlet shopping has never been that convenient, especially for the families and youths.
Forum Value Mall (FVM), the factory outlet mall of Prestige group, is cashing in on its wholesome value positioning to attract larger number of customers and expects its average daily footfalls to jump 50 per cent helped by catchy promotional activities as well as year round discounts.

According to S Raghunandan, CEO of Prestige Group, when the mall became operational in 2009, it saw an average footfall of 5,000 a day. “This doubled during the second year and we expect this to again jump by 50 per cent to 15,000 a day on an average during this year,” he added.

He said that the mall’s core positioning is a very nice blend of premium as well as regular fashion brands. “We offer a wide and exquisite array of brands such as Tommy Hilfiger, United Colors of Benetton, Puma, Allen Solly, Melange, Adidas, Samsonite and Sony. It is a factory outlet mall offering discounts and great offers all year round on all brands,” he pointed out.

What makes the mall attractive is the huge discounts they offer throughout the year. Now they have only one outlet in India and have no immediate plans to expand. But they are looking at opportunities in South India, including tier II and III cities. The mall comes up with various promotional activities to ensure larger footfalls. It hosts events around festive seasons and also has a crazy shopping hour.

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