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This Sucks

In: Business and Management

Submitted By jaybow25
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Green and Sustainable Changes
Matt Itter
BUS 304
December 10, 2012
Liz Rohleder

Green and Sustainable Changes

This paper will describe some of the green initiatives that Coca-Cola is implementing company wide. Also this researcher will identify the driving force behind those initiatives and explain how the company plans to implement the International Organization for Standards (ISO) 14000 protocols. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Globally, they are the number one provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffee (The Coca-Cola Company). With an enduring commitment to building sustainable communities, Coca-Cola is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. The Coca-Cola Company has a strong belief in their mission, vision and values of the company. It is our goal for the immediate future to create a long-term destination for our business (The Coca-Cola Company).
The mission of Coca-Cola Company is to refresh the world by inspiring moments of optimism and happiness, and to create value and make a difference (The Coca-Cola Company).
Their vision is to accomplish the six P’s: people, portfolio, partners, planet, profit, and productivity. Coca-Cola has provided a great atmosphere to inspire their employees to be the best they can be. The purpose of the portfolio is to bring a quality beverage that will satisfy the consumers’ needs and desires. They are nurturing a winning network for the customers and the suppliers to create a mutual and enduring value. In an effort to be a responsible citizen, they are making a difference by helping to build and support sustainable communities worldwide. The vision for...

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